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外贸内销齐发力,这些企业做对了什么?(中国消费向新而行·稳外贸扩消费)
Ren Min Ri Bao· 2025-06-10 21:54
Core Viewpoint - The article emphasizes the importance of leveraging China's vast domestic market while addressing the complexities of the international trade environment, highlighting the need for companies to adapt their strategies to meet consumer demands and enhance their integrated operations [1]. Group 1: Market Adaptation and Strategy - Companies are increasingly focusing on the domestic market to reduce reliance on single foreign markets, with a notable example being Yue Li Group, which shifted from OEM to developing its own brand in response to market uncertainties [2]. - The rise of e-commerce platforms has provided new avenues for companies to penetrate the domestic market, allowing them to gather consumer data and tailor products to local preferences, as demonstrated by Yue Li's design adjustments based on consumer habits [3][4]. - The Ministry of Commerce has initiated activities to support foreign trade enterprises in utilizing domestic markets, facilitating connections between over 5,700 foreign trade companies and e-commerce platforms [4]. Group 2: R&D and Product Development - Companies like Xinbao Electric have emphasized the importance of R&D as a core competitive advantage, with a commitment to innovation reflected in their annual product launches and a significant portion of revenue allocated to R&D [5][6]. - Xinbao's dual market strategy has allowed it to leverage the complementary advantages of both domestic and international markets, enhancing operational flexibility [5]. Group 3: Consumer Insights and Trends - The evolving preferences of Chinese consumers, particularly among younger demographics, are shifting towards emotional value and personalized experiences, as seen in the success of brands like Pop Mart, which has capitalized on these trends through its IP-driven product offerings [7][8]. - Pop Mart's rapid growth and expansion into international markets underscore the importance of understanding consumer demands and adapting to new consumption patterns, with a significant increase in overseas revenue [8].