第一财经记者9月2日从上海迪士尼度假区获悉，目前已启动"达菲月"活动，今年是达菲诞生20周年，目 前"达菲和朋友们"（达菲、玲娜贝儿等IP）已经是亚洲的迪士尼乐园中最畅销的品牌系列之一，其全球 商品年销售额已突破5亿美元。 ...

一，其全球商品年销售额已突破5亿美元。 第一财经记者9月2日从上海迪士尼度假区获悉，目前已启动"达菲月"活动，今年是达菲诞生20周 年，目前"达菲和朋友们"（达菲、玲娜贝儿等IP）已经是亚洲的迪士尼乐园中最畅销的品牌系列之 ...

（文章来源：第一财经） 第一财经记者9月2日从上海迪士尼度假区获悉，目前已启动"达菲月"活动，今年是达菲诞生20周年，目 前"达菲和朋友们"（达菲、玲娜贝儿等IP）已经是亚洲的迪士尼乐园中最畅销的品牌系列之一，其全球 商品年销售额已突破5亿美元。 ...

Core Viewpoint - The popularity of LABUBU has declined, leading to a surge in demand for Disney's new product line, "2025 Duffy and Friends Summer Ocean Party Series," which has been halted for offline sales and shifted to online pre-sale due to overwhelming demand [1][6]. Group 1: Product Launch and Sales - Disney's new summer product line was launched on July 8, featuring plush toys, keychains, and handbags, with keychain prices starting at 179 yuan and a total price for a 7-piece set at 1,253 yuan [3]. - The design of the new products is inspired by coral, seaweed, and marine life, including unique outfits for characters like Lena Bell and StellaLou [3]. - The initial online sales were extremely successful, with items selling out within seconds on Tmall, indicating high consumer interest [4]. Group 2: Market Response and Pricing - The secondary market saw significant price inflation, with a keychain originally priced at 179 yuan selling for over 1,100 yuan shortly before the official launch, although prices later stabilized around 480 yuan after the announcement of pre-sales [4][6]. - The overwhelming demand led to long queues outside Shanghai Disneyland, with some consumers waiting up to 14 hours to purchase the new products [3]. Group 3: Company Strategy and Consumer Experience - In response to the market's inflated prices and to enhance visitor experience, Disney announced that the remaining stock of the summer series would only be available through its official Tmall store, ceasing in-park sales [1][6]. - The company aims to regulate the market and protect consumer interests by shifting sales online, allowing for a more controlled purchasing environment [6].