Core Insights - Disney's consumer products division is focusing on cross-border business, with significant growth in the Asia-Pacific region, particularly in China, which is one of the best-performing markets for Disney globally [1][4]. Group 1: Business Performance - Disney's global consumer products retail revenue is approximately $62 billion annually, with a year-on-year growth of about 45% in cross-border business within the Asia-Pacific region [1]. - The launch of over 7,000 new Stitch-themed licensed products in 2024 is expected to make "Lilo & Stitch" the second-largest licensed character series after Mickey Mouse [1]. - The "Zootopia" licensed product series has seen a threefold increase in authorized business in the Greater China region since December 2023, with over 2,000 related products expected to be released by the end of 2025 [1]. Group 2: Strategic Initiatives - Disney aims to leverage its experience in the Chinese market to assist local companies in expanding their cross-border business [1][4]. - The company is adopting a consulting approach, providing one-stop services to partners, including product development, marketing, and retail channel solutions [4]. Group 3: Market Trends - The target audience for toys has expanded to include adults, indicating a growing consumer base and increasing market competition [5]. - The rise of brands like Pop Mart highlights the importance of emotional value in products, suggesting that more IPs will emerge in the market to drive overall consumption growth [5].