Core Insights - The 2025 Douyin Heartbeat Brand Day marked a significant sales breakthrough for Weimei Mama, with a single live broadcast GMV exceeding 8 million, indicating a strong start to the annual sales campaign [1][3] - The event achieved a cumulative view count of over 4.1 billion, showcasing its historical significance and the brand's elevated status among international giants like LV and Estée Lauder [3][4] Brand Amplification - Weimei Mama executed a series of marketing strategies, including large-screen advertisements in key commercial districts of cities like Chengdu and Nanjing, featuring celebrity spokesperson Wen Bixia to enhance brand visibility [4][6] - The choice of high-traffic urban centers for advertising effectively captured the attention of a large potential customer base, leveraging Wen Bixia's star power to attract more foot traffic [6] Douyin Official Support - The brand's live broadcast achieved top rankings on the national beauty list, with over 10,000 viewers, thanks to Douyin's extensive promotional support [7] - The combination of opening advertisements and full-scale live streaming created a massive exposure effect, allowing Weimei Mama to reach a wide audience across various demographics [7] Innovative Sales Strategies - Weimei Mama introduced promotional activities such as the "Sisters Go Together, One Free" campaign to stimulate consumer purchasing behavior [9][10] - This social marketing approach led to increased foot traffic in franchise stores, as many women invited friends to experience the services, resulting in a significant rise in customer engagement [10] Engaging Prize Draws - The event featured an attractive prize draw with high-value items, enhancing consumer participation and excitement during the live broadcast [11] - The interactive nature of the draw encouraged viewers to engage actively, boosting the overall liveliness and popularity of the broadcast [11] Founder Engagement - The founder of Weimei Mama participated in the live broadcast, sharing beauty tips and fostering a sense of connection with consumers, which significantly increased sales during the event [12] - The strategic marketing efforts, innovative sales activities, and strong brand empowerment laid a solid foundation for Weimei Mama's 2025 strategic goals, driving notable performance growth for franchise stores [12]