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丁道师:互联网技术带动“云养经济”蓬勃发展
Sou Hu Cai Jing· 2025-06-04 12:18
Core Viewpoint - The "cloud nurturing economy" is a new emotional consumption model relying on internet technology, allowing users to "virtually nurture" animals or plants online, fulfilling emotional companionship and leisure needs. This model has diverse profit mechanisms, including live streaming rewards, membership subscriptions, and derivative product sales, while also promoting the integration of the physical breeding industry and pet economy [1][4]. Group 1: User Engagement and Growth - The "cloud nurturing" model breaks the limitations of time and space, enabling users to watch their nurtured plants or animals grow online anytime, while enjoying services like product delivery and agricultural traceability [4][5]. - The user base for "cloud nurturing" services is primarily young people, but participation is expanding to more age groups, with platforms like Ant Forest having over 600 million trees planted by several hundred million users [5][6]. Group 2: Technological Empowerment - Technologies such as blockchain enhance user experience by providing transparency and traceability, allowing consumers to verify the authenticity of products through unique QR codes that track the entire lifecycle of agricultural products [7][11]. - The integration of technology not only improves trust and risk management but also creates additional value, such as providing data for local policy-making and enabling financial institutions to offer loans based on operational data [7][11]. Group 3: Balancing Commercial and Public Interests - The logic behind nurturing ancient trees or historical buildings often leans towards public welfare rather than commercial profit, with fees primarily used for maintenance rather than profit generation [8][9]. - Future models may explore a "public welfare + commercial" integration, combining nurturing projects with tourism and cultural products to enhance social and economic benefits [9]. Group 4: Challenges and Regulatory Environment - Legitimate "cloud nurturing" platforms face challenges in building user trust and ensuring financial oversight, with concerns about transparency and the authenticity of data presented to users [10][11]. - Recent regulatory measures aim to combat fraud in the "cloud nurturing" sector, which is expected to create a healthier market environment and support the sustainable development of compliant platforms [12][13]. Group 5: Future Growth Opportunities - The "cloud nurturing" economy can deeply integrate with rural tourism and dining sectors, creating a composite growth model that enhances local economies and encourages urban consumer engagement [14].