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“认养农业”兴起 有人收获满满有人落入陷阱
Bei Jing Wan Bao· 2025-07-09 09:15
Core Viewpoint - The rise of "cloud adoption" and "adoption agriculture" offers consumers a new way to engage with agriculture remotely, but it also presents risks of fraud and the need for regulation [1][11]. Group 1: Cloud Adoption Model - Consumers can remotely "adopt" various agricultural products, such as coffee trees and livestock, through online platforms, which can help revitalize rural areas and promote consumption [1][11]. - Adoption fees for fruit trees range from 600 to over 1000 yuan per year, with the potential for significant yields, such as 60 pounds of dragon fruit from a single tree [2][3]. - Some platforms offer additional benefits, such as discounts on purchases and the ability to view the growth of adopted plants through apps [3][4]. Group 2: Consumer Experience and Concerns - While the model enhances consumer experience, there are concerns about the authenticity of the growth monitoring images provided by platforms, as consumers cannot verify their accuracy [6][8]. - Many small-scale farmers lack standardized contracts and rely on informal agreements, which raises legal concerns for consumers [8][9]. Group 3: Fraud Risks - There have been cases of consumers paying for adoption services but receiving no products, highlighting the risk of scams within the "cloud adoption" market [9][10]. - Some fraudulent schemes promise high returns on investments disguised as agricultural products, leading to significant financial losses for consumers [10][11]. - Regulatory bodies are urged to establish mechanisms to monitor and address fraudulent activities in the "cloud adoption" sector [11][12]. Group 4: Recommendations for Consumers - Consumers are advised to verify the existence of farms and read contracts carefully to ensure clarity on product quantities and delivery timelines [13]. - It is recommended to avoid transferring funds to personal accounts and to keep written evidence of transactions to protect against disputes [13].
丁道师:互联网技术带动“云养经济”蓬勃发展
Sou Hu Cai Jing· 2025-06-04 12:18
Core Viewpoint - The "cloud nurturing economy" is a new emotional consumption model relying on internet technology, allowing users to "virtually nurture" animals or plants online, fulfilling emotional companionship and leisure needs. This model has diverse profit mechanisms, including live streaming rewards, membership subscriptions, and derivative product sales, while also promoting the integration of the physical breeding industry and pet economy [1][4]. Group 1: User Engagement and Growth - The "cloud nurturing" model breaks the limitations of time and space, enabling users to watch their nurtured plants or animals grow online anytime, while enjoying services like product delivery and agricultural traceability [4][5]. - The user base for "cloud nurturing" services is primarily young people, but participation is expanding to more age groups, with platforms like Ant Forest having over 600 million trees planted by several hundred million users [5][6]. Group 2: Technological Empowerment - Technologies such as blockchain enhance user experience by providing transparency and traceability, allowing consumers to verify the authenticity of products through unique QR codes that track the entire lifecycle of agricultural products [7][11]. - The integration of technology not only improves trust and risk management but also creates additional value, such as providing data for local policy-making and enabling financial institutions to offer loans based on operational data [7][11]. Group 3: Balancing Commercial and Public Interests - The logic behind nurturing ancient trees or historical buildings often leans towards public welfare rather than commercial profit, with fees primarily used for maintenance rather than profit generation [8][9]. - Future models may explore a "public welfare + commercial" integration, combining nurturing projects with tourism and cultural products to enhance social and economic benefits [9]. Group 4: Challenges and Regulatory Environment - Legitimate "cloud nurturing" platforms face challenges in building user trust and ensuring financial oversight, with concerns about transparency and the authenticity of data presented to users [10][11]. - Recent regulatory measures aim to combat fraud in the "cloud nurturing" sector, which is expected to create a healthier market environment and support the sustainable development of compliant platforms [12][13]. Group 5: Future Growth Opportunities - The "cloud nurturing" economy can deeply integrate with rural tourism and dining sectors, creating a composite growth model that enhances local economies and encourages urban consumer engagement [14].