Core Viewpoint - KEEP is experiencing a significant improvement in its financial performance, with a notable reduction in net losses and a shift towards profitability driven by AI technology and business restructuring [1][2] Financial Performance - KEEP expects a net loss of approximately 36 million RMB for the first half of 2025, a substantial decrease from 163 million RMB in the same period of 2024 [1] - The adjusted net profit is projected to be around 10 million RMB, compared to an adjusted net loss of 161 million RMB in 2024 [1] Business Strategy and AI Integration - In February 2025, KEEP announced its commitment to an "All in AI" strategy, marking a significant shift in its business model [2] - The launch of Kinetic.ai, a dedicated model for the sports and health vertical, and the introduction of the AI coach Kaka, demonstrate the company's focus on integrating AI into its offerings [2] - The recent updates to the AI coach, which include multi-modal capabilities, enhance user experience by providing personalized training plans and tracking [2] Operational Efficiency - The improvement in profitability and operational efficiency is attributed to optimized business structure, enhanced revenue quality, and increased gross margins [1] - AI technology has played a crucial role in improving operational efficiency and reducing operating costs [1]