Group 1 - Keep was awarded the AAA Famous Trademark Brand Evaluation Certificate by the China Trademark Association on December 31, 2025, becoming the first brand in the sports technology industry to receive this honor [1] - The AAA evaluation is a recognized standard in the domestic trademark brand field, covering five dimensions: law, management, market, finance, and social responsibility, assessed through 5 primary indicators, 18 secondary indicators, and 42 tertiary indicators, symbolizing the company's leading position and high brand recognition in the industry [1] - Keep App was launched in 2015 with the brand philosophy of "Discipline gives me freedom," focusing on providing professional fitness guidance services, including various online courses and value-added services [1] Group 2 - In 2021, Keep introduced the slogan "Discipline gives me the joy of freedom," encouraging users to enjoy exercise, and successfully listed on the Hong Kong Stock Exchange in July 2023, becoming the "first stock in sports technology" [2] - In March 2024, Keep updated its mission and vision to "Inspire every movement, making the world vibrant," aiming to become "the free sports field for 1 billion athletes" over the next decade by expanding sports categories and improving service quality [2] - In March 2025, Keep launched a specialized model in the sports health vertical, Kinetic.ai, and introduced the first general AI coach, Kaka, which customizes training plans based on user needs, enhancing the intelligence of fitness guidance [2] Group 3 - The award of the "AAA Famous Trademark Brand" recognizes Keep's deep commitment to the fitness service sector and reflects its ongoing strategy of promoting professionalism and quality [3] - Moving forward, Keep will continue to deepen course development and the construction of intelligent service systems, utilizing AI and big data technologies to enhance the scientific and personalized nature of fitness guidance, aiming to provide professional and convenient fitness services to more users [3] - Keep is committed to supporting the development of national fitness initiatives and promoting Chinese sports technology brands on a global scale [3]

Core Insights - Keep has been awarded the AAA Famous Trademark Brand Evaluation Certificate by the China Trademark Association, becoming the first brand in the sports technology industry to receive this honor, which reflects its leading position and high brand recognition in the market [1][4]. - The AAA evaluation is a rigorous assessment based on five dimensions: law, management, market, finance, and social responsibility, utilizing 5 primary indicators, 18 secondary indicators, and 42 tertiary indicators [1][4]. - Keep's app, launched in 2015, focuses on providing professional fitness guidance services, offering a variety of online courses and value-added services tailored to user needs [1][4]. Company Developments - In 2021, Keep introduced the slogan "Discipline gives me the freedom to be happy," encouraging users to enjoy exercise [2][5]. - Keep went public on the Hong Kong Stock Exchange in July 2023, becoming the "first stock in sports technology" [2][5]. - In March 2024, Keep updated its mission and vision to "inspire every movement and make the world vibrant," aiming to become "the free sports field for 1 billion athletes" over the next decade [2][5]. Technological Advancements - In March 2025, Keep launched the Kinetic.ai model, a specialized tool in the sports health vertical, and introduced the first universal AI coach, Kaka, which customizes training plans based on user needs [2][5]. - The recognition as an AAA Famous Trademark Brand underscores Keep's commitment to professionalization and quality in fitness services [2][5]. Future Plans - Keep plans to deepen course development and enhance its intelligent service system, leveraging AI and big data to improve the scientific and personalized nature of fitness guidance [2][5]. - The company aims to provide professional and convenient fitness services to a broader audience, contributing to the development of national fitness initiatives and promoting Chinese sports technology brands globally [2][5].

Core Insights - Keep has officially announced table tennis world champion Sun Yingsha as its brand ambassador, aiming to inspire a new chapter in national fitness through her influence and energy [1][3] - The collaboration is seen as a strategic move to promote the concept of fitness for all, aligning with Keep's mission to make sports accessible and enjoyable for everyone [2][6] Company Overview - Since its establishment in 2014, Keep has built a comprehensive sports ecosystem that includes online courses, smart hardware, offline services, and a sports community, becoming an integral part of the fitness lifestyle in China [2][4] - Keep has successfully combined the professionalism of sports with accessibility for the general public, allowing individuals who previously found exercise daunting to discover suitable ways to engage in physical activity [2][4] Brand Collaboration - The partnership with Sun Yingsha is not only a collaboration between a brand and an athlete but also a powerful message of positivity and motivation, resonating with Keep's brand spirit of "self-discipline gives me freedom" [3][6] - Keep aims to leverage Sun Yingsha's image and athletic characteristics to create a series of online challenges, courses, and interactive content, enhancing user engagement and enjoyment in sports [2][5] Technological Integration - Keep offers thousands of official courses across over 60 categories, catering to diverse user needs and making exercise accessible anytime and anywhere [4][5] - The company has introduced smart hardware products that interact with its app to provide personalized exercise recommendations, enhancing the scientific approach to fitness [5][6] National Fitness Strategy - With the government's ongoing push for national fitness and the introduction of policies to encourage public participation in sports, Keep is developing more precise personalized weight management solutions to meet user health needs [6] - Keep's "Dream Sports Field" initiative aims to improve sports environments for children in remote areas, demonstrating the company's commitment to social value and community health [6]

Core Insights - The release of advanced AI models like GPT-5 and DeepSeek-V3.1 signifies a new era in AI, moving from a technology race to practical applications that empower various industries [1][2] - Keep's financial performance demonstrates the successful integration of AI, achieving a revenue of 822 million yuan and a gross profit margin increase from 46.0% to 52.2% [1][6] - The AI market is evolving, with companies like Keep and Duolingo leveraging AI to enhance user experience and meet latent demands, leading to significant business transformations [3][4] Company Performance - Keep reported a net profit of 10.35 million yuan for the first half of 2025, marking a turnaround from previous losses [1][6] - The average monthly active users and subscription members for Keep remained stable at 22.49 million and 2.8 million, respectively, in the first half of 2025 [6] - Keep's stock price increased over 80% in three months, reflecting investor confidence in its AI-driven strategy [6] AI Integration and User Engagement - Keep launched Kinetic.ai, a specialized AI model for the fitness sector, trained on data from 400 million users, enabling personalized workout plans [3][7] - The introduction of AI features has transformed user interaction, with AI-driven functionalities like personalized coaching and dietary tracking showing high retention rates [7][8] - The AI core daily active users exceeded 150,000, with a notable 50% retention rate for the AI dietary tracking feature [7] Market Trends and Strategic Focus - The AI application market is approaching a tipping point, with companies recognizing the need to integrate AI into their core operations for sustainable growth [5][8] - Companies are shifting focus from diversified attempts to a more concentrated strategy on AI, enhancing their competitive edge in specific sectors [8][9] - Keep aims to continue developing professional AI applications in the fitness domain, emphasizing personalized and intelligent service experiences [9][10]

Core Insights - The article discusses the significant advancements in AI technology, particularly with the release of GPT-5 and DeepSeek-V3.1, highlighting the shift in market sentiment towards AI's transformative potential across various industries [1][2] - Keep has reported a substantial increase in revenue and profitability, achieving a revenue of 822 million yuan and a net profit of 10.35 million yuan for the first half of 2025, marking a significant improvement from previous periods [1][6] - The focus of AI applications is shifting from mere technological competition to empowering specific use cases, with companies like Keep leveraging AI to enhance user experience and engagement [3][4] Company Performance - Keep's revenue for the first half of 2025 reached 822 million yuan, with a gross profit of 429 million yuan and a gross margin increase from 46.0% to 52.2% year-on-year [1][6] - The adjusted net profit margin for Keep improved to 1.3%, a significant turnaround from a net loss margin of 15.5% in the same period last year [6] - The average monthly active users and monthly subscription members for Keep remained stable at 22.49 million and 2.8 million, respectively, indicating consistent user engagement [6] AI Integration and Market Trends - The article emphasizes that successful AI applications are not solely based on large models but also on understanding user needs and having relevant data, which enhances business logic and user engagement [3][5] - Keep launched Kinetic.ai, a specialized AI model for the sports and health sector, trained on data from 400 million users, allowing for personalized fitness plans [3][4] - The integration of AI has led to a more interactive user experience, with features like AI coaching that provide tailored fitness guidance and support [4][7] Industry Dynamics - The AI application market is approaching a tipping point, with companies like OpenAI recognizing the need to expand beyond conversational AI to unlock greater commercial value [5][8] - The shift towards vertical AI applications is seen as a way to drive business growth, as companies focus on core competencies and cut low-margin operations [8][9] - Keep's strategy involves a deep integration of AI into its services, aiming to provide personalized, intelligent, and scientific fitness experiences, thereby reshaping its competitive advantage [9][10]

Core Viewpoint - The article highlights a pivotal moment in the technology revolution, presenting an opportunity for smaller players to overtake industry giants as AI technology matures and shifts towards vertical applications rather than pure technical advancements [2][9]. Group 1: AI Technology and Market Dynamics - The release of GPT-5 by OpenAI was met with disappointment, indicating a slowdown in pure AI technology innovation [4][5]. - In contrast, Keep announced profitability in July 2025, achieving its goal of turning losses into profits ahead of schedule, which led to a significant stock price increase [6][7]. - The juxtaposition of these events suggests that while AI technology is evolving, the focus is shifting towards practical applications in specific industries [9][10]. Group 2: Competitive Landscape - As competition intensifies, companies must not only excel in technology but also in understanding user needs and effective marketing strategies [11]. - The AI landscape is becoming increasingly competitive, with opportunities for established players and agile newcomers to thrive [12][16]. - Companies that have deep vertical expertise, operate in industries suitable for AI transformation, and are proactive in AI adoption are likely to gain more attention [19][20]. Group 3: Keep's Strategic Positioning - Keep has established itself as a leader in the fitness technology sector, addressing the complete consumer journey from awareness to equipment and community engagement [22]. - The company has made significant investments in AI, launching Kinetic.ai and the AI coach Kaka, which personalizes training plans based on user needs [26][27]. - Keep's focus on AI has led to improved operational efficiency and a better business structure, contributing to its recent profitability [32]. Group 4: Future Potential of AI in Fitness - AI is expected to enhance both the quantity and quality of content offered by Keep, allowing for the inclusion of previously underrepresented sports [37][38]. - The shift from content delivery to personalized coaching through AI could significantly increase user engagement and willingness to pay, potentially raising ARPU significantly [39][43]. - Future developments may include specialized AI coaches for various sports, further expanding Keep's service offerings and revenue potential [44][46]. Group 5: Conclusion on AI's Role - AI is positioned not merely as a lifeline for Keep but as a new engine for growth, illustrating the unpredictable nature of business success and the potential for innovation beyond traditional tech companies [48].

Core Insights - The contrasting developments of OpenAI's GPT-5 release and Keep's profitability signal a shift in the AI landscape, emphasizing the importance of vertical applications over pure technological advancements [7][9]. Company Developments - Keep announced its profitability on July 21, 2025, ahead of its goal to turn losses into profits, leading to a nearly 5% stock increase to 5.9 HKD [4][5]. - The company's stock has risen approximately 20% this year, driven by its commitment to AI integration [6]. - Keep's founder, Wang Ning, declared an "All in AI" strategy at the beginning of the year, which has been pivotal in its recent success [6][21]. Industry Trends - The AI sector is entering a phase of complex competition, where companies must not only excel in technology but also in understanding user needs and effective marketing strategies [9]. - The emergence of AI applications in vertical markets is seen as the next battleground for companies, moving away from general-purpose AI solutions [7][10]. AI Integration and Impact - Keep has developed a dedicated AI model, Kinetic.ai, and launched its AI coach, Kaka, which personalizes training plans based on user needs [21][22]. - The integration of AI is expected to enhance user engagement and increase the average revenue per user (ARPU) significantly, potentially by up to tenfold [29][27]. - AI's role in improving operational efficiency and reducing costs is highlighted as a key factor in Keep's recent profitability [25][26]. Future Prospects - Keep plans to expand its AI coaching services into specialized areas, such as marathon and boxing coaching, indicating a strategic move towards more personalized and professional offerings [31][32]. - The company aims to connect various aspects of fitness, including training, body metrics, and nutrition, through AI, thereby redefining its service delivery model [32].

Core Viewpoint - Keep has experienced a significant stock price increase of over 22% this week, with a current price of 6.31 HKD and a trading volume of 6.34 million HKD, following the announcement of a profit increase for the first half of the year [1] Financial Performance - Keep reported an adjusted net profit of approximately 10 million RMB for the first half of the year, attributed to optimized business structure and improved revenue quality, leading to a higher gross margin [1] - The company has successfully reduced operating expenses while enhancing operational efficiency and organizational productivity through AI technology [1] Strategic Developments - The founder of Keep, Wang Ning, emphasized that the company's profitability is sustainable and reflects a significant transformation, eliminating unhealthy growth [1] - In February, Wang expressed a commitment to fully invest in AI, leading to the launch of a dedicated model, Kinetic.ai, in March, which supports the development of a general AI coach named Kaka [1] - The AI coach has been updated to provide personalized training plans, intelligent training guidance, and features for tracking exercise and diet [1] - Future plans include upgrading the AI coach from a personalized trainer to a professional coach, with a more comprehensive version of the first-generation AI coach set to be released soon [1]

Core Insights - Keep has achieved profitability through "high-quality business growth" and the shutdown of low-quality operations, indicating a focus on cost reduction and efficiency improvement [1] - The company forecasts an adjusted net profit of approximately RMB 10 million for the first half of 2025, leading to a nearly 5% increase in stock price following the announcement [1] - The shift towards AI is seen as a critical strategy for Keep to break through existing user and commercialization ceilings, enhancing its core competitive advantage in sports content services [1][2] AI Strategy and Implementation - AI is expected to significantly enhance content production efficiency, allowing Keep to quickly expand its course offerings to include previously unaddressed categories like golf and tennis [2] - The introduction of AI coaches is anticipated to transform Keep's business model from content sales to service delivery, with potential for ARPU to increase by over tenfold [2] - Keep has launched Kinetic.ai and the AI coach Kaka, which customizes training plans based on user needs, marking a significant step in its AI strategy [2] Future Developments - The next phase for Keep's AI coach involves upgrading from personalized coaching to specialized coaching in areas such as marathon running and boxing [3] - Keep plans to categorize its AI coaching services into three tiers: general coaches, personalized coaches, and professional coaches, each with distinct pricing systems [3] - The transition from a content and social relationship-focused app to a data-driven agent model signifies a major shift in how Keep will sell its coaching services [3]

Core Viewpoint - KEEP is experiencing significant improvement in its financial performance, with a projected net loss reduction and a return to adjusted profitability, primarily driven by business restructuring and AI technology integration [1][2] Financial Performance - KEEP expects a net loss of approximately 36 million RMB for the first half of 2025, a substantial decrease from a net loss of 163 million RMB in the same period of 2024 [1] - The adjusted net profit is projected to be around 10 million RMB, compared to an adjusted net loss of 161 million RMB in 2024 [1] Business Strategy and AI Integration - In February 2025, KEEP announced its "All in AI" strategy, marking a significant shift towards integrating AI into its business model [2] - The company launched its first dedicated model in the sports health vertical, Kinetic.ai, in March, followed by the introduction of a general AI coach named Kaka [2] - The new version of the AI coach released in May includes multi-modal capabilities, offering users intelligent workout plans, training guidance, and dietary tracking [2] Strategic Goals - KEEP set a target to return to profitability in 2025, and the recent half-year profit marks a critical validation of its AI strategy [2] - The achievement of this interim profitability indicates a successful transition from an internet-based model to an AI-driven agent model, showcasing the potential of AI to reshape its business operations [2]