Core Viewpoint - The article discusses the intense competition in the park招商 (investment attraction) industry in 2025, emphasizing the shift from value-based competition to price-based competition, and the need for招商人员 (investment attraction personnel) to adapt and improve their skills to succeed in this challenging environment [5][6]. Group 1: 招商 Strategies - The three key strategies for招商 are finding clients, facilitating transactions, and retaining clients [7]. - Finding clients requires not just locating individual clients but establishing a sustainable source of clients, akin to finding a water source in a desert [9]. - Facilitating transactions involves not only matching client needs but also focusing on meticulous details to enhance the client experience, such as preparing for client visits with tailored approaches [10][11]. - Retaining clients necessitates understanding their perspectives and providing exceptional service, even in challenging situations, to maintain relationships and support their needs [12]. Group 2: 招商 Methods - There are various招商 methods, and the most effective ones are those that suit the individual’s style, whether traditional or digital [13][15]. - Traditional招商 relies on direct communication and long-term relationship building, while digital招商 leverages online platforms for broader reach but may lack precision [15]. - Listening to clients' needs before presenting solutions is crucial for building trust and understanding their true requirements [16][17]. Group 3: Team Collaboration - Successful招商 is not a solo endeavor; teamwork and resource coordination are essential for maximizing advantages [18][19]. - Collaborative analysis of client situations can reveal insights that lead to successful outcomes, as different perspectives can uncover hidden opportunities [19]. - Unified management of招商 and property services can optimize costs and enhance client satisfaction, making the offering more attractive [20][21]. Conclusion - The招商 process is cyclical, requiring persistence and a long-term approach, with a focus on leveraging resources, refining methods, and fostering teamwork to achieve success [22][23].

方升研究 . 以下文章来源于方升研究 ，作者万山一把锁 人海战术正在失效。 作者 | 万山一把锁 产业园区行业内具有领先影响力的媒体，专注产业发展、推动行业进步 来源 | 方升研究 （ID：CIPC_2007） 现在，招商难已经是摆在眼前的事实。新的一年，在各种综合因素的影响下，招商问题 只会更加严峻。 在多地召开的"新春第一会"上，面对棘手的招商困境，各级政府都不约而同地将招商引 资作为新一年度的重点工作。 为了在激烈的招商竞争中赢得一席之地，上到高层领导，下到一线招商人员，也在为招 更多企业努力着。 在这样的强招商氛围下，不少国资平台甚至发出了全员招商的号召，希望能够拯救日益 走高的园区空置率。 然而，面对招商难度的持续升级，全员招商是明智之举？还是饮鸩止渴？仍然值得我们 深思。 在经济增速放缓、产业持续收缩等各类因素的叠加影响下，招商势必会面临更加严峻的 挑战。 想要在竞争激烈的市场中吸引更多企业，招商人员就必须对产业方向有更加清晰的定 位。 随着招商难度的提高，国企也在积极寻找解决方案，我们也观察到了一个趋势：有越来 越多国资平台开始在内部组建招商团队。 现在，招商环境已经发生了翻天覆地的变化。以前， ...