以下文章来源于我在Sam送外卖 ，作者我在山姆送外卖 我在Sam送外卖 . 年届不惑，前互联网运营总监，失业中 聊作记录，一席之地，报团取暖 本文来自微信公众号： 我在Sam送外卖 ，首发于2025年10月24日，作者：我在山姆送外卖，文中配 图由作者提供，题图来自：视觉中国 题为《山姆外卖员的一天》并非记录特定某天的经历，而是将现实中多次发生的情节重组于一天时间 轴中。文中所述皆为亲身经历，只是经过重新编排，使得这份日常更具叙事感。 真实的经历可能比文字更复杂。不顺、疲惫、伤痛、客诉、货损随时陪伴，远多于文中所写；而我配 送过程中所获得的温暖与善意，也远比文字本身更丰沛。 由于是纪实性质，难免涉及违反交规的细节，身为局中人，实在是现实压力下的无奈之举，并非值得 提倡或效仿。没有作为骑手的日子，我一直是严格遵守交规的。 记录这些，只为给这段经历画一个句号。外卖路上时不时闪过"无奋斗，不龙华"的slogan，每一个微 不足道的瞬间，它们属于我，也属于每一个在深圳奔波的普通人。 每一个字手动敲出，无奈文笔有限，敬请斧正。全文约1.5万字，不妨分开阅读。 一、起势：朝阳陪伴我打卡 昨天周五送得晚了点儿，睡下时已经十 ...

Core Insights - Sam's Club is undergoing a significant organizational restructuring, increasing its regions from six to seven, with the addition of Jiangsu and Zhejiang, while eliminating the original Eastern region. This change reflects a new phase of "scale efficiency" under the leadership of Jane Ewing, who has been in position for only 100 days [1][4]. Expansion Strategy - Sam's Club is rapidly expanding, with plans to open 11 new stores in 2025, surpassing the original target of eight. By June, six new stores had already opened, bringing the total to 56 nationwide. The expansion is heavily concentrated in the East China region, where 70% of the new stores are planned [2][4]. - The expansion strategy focuses on "high net worth sinking" into county-level markets, targeting affluent areas rather than just first-tier cities. For instance, Zhangjiagang, with a projected GDP per capita of 218,000 yuan (approximately $31,000) in 2024, exemplifies this approach [4][12]. Store Distribution and Characteristics - The planned new store openings include: - Shanghai Jinqiao - Third store in Pudong, opening by the end of 2025 - Jiangsu Zhangjiagang - Third store in a county-level city, opening in 2025 - Jiangsu Wuxi - Second store in Wuxi, opening in 2025 - Zhejiang Wenzhou - Seventh store in Zhejiang, opening in the first half of 2025 - Shaanxi Xi'an - First store in Northwest China, with at least two stores planned for 2025 - Hubei Wuhan - New store in Jiang'an District, opened on May 28 [3][4]. Organizational Restructuring - The restructuring into seven regions is seen as a crucial step towards "efficiency-driven" management. This change aims to enhance local competition and organizational vitality, particularly in the densely populated East China region, which houses nearly 40% of Sam's stores [5][12]. Performance and Operational Efficiency - Sam's Club is projected to exceed 100 billion yuan in sales in 2024, with top-performing stores achieving annual sales of 3.67 billion yuan, significantly outperforming traditional hypermarkets [6][12]. - The company's unique growth model is supported by three core engines: product selection, rapid delivery through front warehouses, and strong member trust. The product strategy involves a streamlined SKU count of around 4,000, with a focus on high-quality, exclusive items [6][8][11]. Supply Chain and Delivery Network - The integration of front warehouses allows for over 50% of sales to come from online channels, with 80% of orders delivered within an hour. This efficient delivery network is crucial for member acquisition and retention [10][11]. - The "first warehouse, then store" model has been validated in cities like Hefei, where online sales began before the physical store opened, demonstrating the effectiveness of this strategy [10][11]. Member Engagement and Trust - Membership revenue grew by 35% during the 2025 Spring Festival sales season, with average annual spending per member exceeding 10,000 yuan and a renewal rate of 92%. This high level of trust among members is a significant competitive advantage for Sam's Club [11][12].