Summary of Conference Call for Lansheng Co., Ltd. Company Overview - **Company**: Lansheng Co., Ltd. - **Industry**: Exhibition and Event Management Key Points Financial Performance - In the first half of 2025, revenue decreased by 17.22% year-on-year, primarily due to the cancellation of the China Brand Expo project [2][4] - Event organization revenue fell by 17.22% to 263 million yuan, impacted by the cancellation of the China Brand Expo [4] - Sports events revenue increased by 39.06% to 62 million yuan, driven by the Shanghai Sailing Open and the addition of a women's night run project [4] - Venue operations revenue decreased by 6.93% to 148 million yuan, attributed to the loss of major exhibitions and relocation of other events [4] - Supporting services revenue grew by 24.61% to 72 million yuan, reflecting an increase in conference services [4] Event Management - The company hosted 11 exhibitions covering a total area of 684,000 square meters and organized 5 running and water sports events with approximately 35,000 participants [2][5] - The Expo Center hosted 35 events with a total rental area of 4.27 million square meters [2][5] Strategic Initiatives - The company is actively preparing for the 48th World Skills Competition in 2026 and the 8th China International Import Expo [6] - Participation in national-level exhibitions such as the 5th Consumer Expo and the Shanghai Trade Delegation for the Canton Fair [6] Regional Expansion - The company is expanding regionally through project collaborations, including the Chengdu, Xiamen, and South China Shenzhen Industrial Expos, creating a network of linked exhibitions [7] - In the pet industry, the company has established a biannual exhibition pattern in both eastern and western regions [7] International Expansion - Following the success of the Guangying Exhibition in South America, the company is extending its reach to the Thailand Expo and participating in the Bologna Pet Exhibition in Italy [8] - A subsidiary in Hong Kong was established with a registered capital of 10 million USD to facilitate international operations [8] ESG and Shareholder Returns - The company released its first ESG report, achieving an improved rating [9] - A three-year shareholder return plan was disclosed, maintaining a high cash dividend tradition with a mid-year dividend payout of 76.32% [9] Challenges and Market Conditions - The cancellation of the China Brand Expo, which previously contributed significantly to revenue, is a major factor affecting performance [11] - The overall exhibition and venue operations have been impacted by macroeconomic conditions, leading to a decrease in the number of events and total area utilized [10] Future Plans in Sports Industry - The sports industry is identified as a core growth area, with plans to increase investment and develop peripheral merchandise sales [18] - The company aims to integrate resources and collaborate with state-owned enterprises to bring in more international IP, such as F1 and ATP events [18] Acquisition Strategy - The company plans to acquire quality exhibitions with proprietary IP, focusing on the pet economy sector, including the acquisition of the Chengdu Pet Expo [20] - Challenges in acquisition decision-making are noted due to the constraints of being a state-owned enterprise, impacting efficiency compared to private firms [21] Emerging Trends - The company is exploring the potential of stablecoin-related business, although current regulations in mainland China restrict such activities [22] Additional Insights - The Shanghai Marathon has seen a significant increase in pre-registration, reaching 356,000 participants, with a rise in international participants [15][16] - The company is optimistic about maintaining growth in sports events despite the overall revenue challenges [14]