社会服务 | 证券研究报告 — 行业点评 2026 年 1 月 31 日 强于大市 服务消费领域再迎政策利 好 优化扩大服务供给、培育服务消费新增长点 2026 年 1 月 29 日，国务院办公厅发布关于印发《加快培育服务消费新增长 点工作方案》的通知，《方案》包含 3 方面 12 条举措，聚焦重点领域与潜力 领域双轮驱动，通过供给侧结构性改革优化和扩大服务供给，覆盖交通、家 政、文旅、体育、汽车后市场等九大领域。《方案》意在优化和扩大服务供 给，促进服务消费提质惠民，为经济发展提供支撑，也是前期多类促消费政 策的进一步延续和深化。我们维持行业 强于大市 评级。 支撑评级的要点 投资建议 ◼ 服务消费再迎政策红利，其重要性不断提升，相关行业体量有望持续增 长，扶持政策也有望延续。我们建议关注同庆楼、锦江酒店、首旅酒店等 餐饮酒店标的；建议关注科锐国际、北京人力等就业相关标的；建议关注 同程旅行、岭南控股、众信旅游、长白山、黄山旅游、中青旅等文旅消费 标的；建议关注中体产业、力盛体育、舒华体育、兰生股份等体育赛事标 的；建议关注豫园股份、大丰实业、锋尚文化等文化创意消费类标的。 评级面临的主要风险 ◼ 政策实施 ...

Group 1 - The core viewpoint of the article highlights the recent revaluation of companies involved in reusable rocket technology, specifically mentioning Jin Feng Technology and Yuexiu Capital, which have seen significant stock price increases due to their holdings in Blue Arrow Aerospace and Zhongke Yuhang [2] - The company, Lansheng Co., Ltd. (600826.SH), clarified that it does not directly hold shares in Blue Arrow Aerospace and Weina Starry Sky, but has a small stake through a private investment fund, owning 0.2550% of Blue Arrow Aerospace and 1.31% of Weina Starry Sky [2]

证券日报网讯 1月12日，兰生股份在互动平台回答投资者提问时表示，公司未直接持有蓝箭航天空间科 技股份有限公司股份，公司参股投资设立的上海东瑞慧展私募投资基金合伙企业（有限合伙）持有该公 司约0.2550%的股权，详细信息敬请查询蓝箭航天的招股说明书。 （文章来源：证券日报） ...

Market Performance - The primary economic sector increased by 0.86% compared to the previous trading day, with Lansheng Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 4023.42, up 1.38%, while the Shenzhen Component Index closed at 13828.63, up 2.24% [1] Top Gainers - Lansheng Co., Ltd. (600826) closed at 11.59, with a rise of 9.96% and a trading volume of 155,000 shares, totaling a transaction value of 179 million [1] - Insai Group (300781) closed at 36.95, increasing by 6.24% with a trading volume of 148,500 shares, amounting to 536 million [1] - Zhidema (300785) closed at 45.82, up 4.56% with a trading volume of 363,900 shares, totaling 1.635 billion [1] Top Losers - Renfujing (600859) closed at 15.00, down 3.41% with a trading volume of 591,700 shares, totaling 891 million [2] - Zhongxing Commercial (000715) closed at 6.19, decreasing by 1.59% with a trading volume of 186,400 shares, amounting to 11.6 million [2] - Dafu Industry (603081) closed at 13.91, down 0.86% with a trading volume of 64,500 shares, totaling 89.69 million [2] Capital Flow - The primary economic sector experienced a net outflow of 31.67 million from main funds, while retail investors saw a net inflow of 71.43 million [2] - The main funds showed a significant outflow from Lansheng Co., Ltd. and Insai Group, while retail investors contributed positively to the capital flow [3] Individual Stock Analysis - Lansheng Co., Ltd. had a net inflow of 57.64 million from main funds, but saw outflows from both speculative and retail investors [3] - Insai Group experienced a net inflow of 39.60 million from main funds, with outflows from speculative investors [3] - Wanda Film (002739) had a net inflow of 35.46 million from main funds, while speculative funds showed a significant outflow [3]

Market Performance - The professional services sector increased by 0.36% on December 26, with C Tian Su leading the gains [1] - The Shanghai Composite Index closed at 3963.68, up 0.1%, while the Shenzhen Component Index closed at 13603.89, up 0.54% [1] Top Gainers - C Tian Su (301449) closed at 114.65, with a significant increase of 27.23% and a trading volume of 102,600 shares, amounting to a transaction value of 1.079 billion yuan [1] - Bei Mining Testing (920160) rose by 16.44% to close at 28.97, with a trading volume of 146,400 shares and a transaction value of 421 million yuan [1] - Lihe Kechuang (002243) increased by 5.37% to close at 10.21, with a trading volume of 514,700 shares and a transaction value of 521 million yuan [1] Top Losers - Kai Pu Testing (003008) decreased by 1.69% to close at 22.05, with a trading volume of 12,900 shares and a transaction value of 28.66 million yuan [2] - Zhong Quan Radiation (300962) fell by 1.68% to close at 16.36, with a trading volume of 35,700 shares and a transaction value of 58.79 million yuan [2] - Jian Yan Yuan (603183) dropped by 1.59% to close at 4.33, with a trading volume of 90,000 shares and a transaction value of 39.42 million yuan [2] Capital Flow - The professional services sector saw a net inflow of 21.41 million yuan from institutional investors, while retail investors contributed a net inflow of 32.55 million yuan [2] - Speculative funds experienced a net outflow of 53.95 million yuan [2] Individual Stock Capital Flow - Bei Mining Testing (920160) had a net inflow of 98.49 million yuan from institutional investors, representing 23.37% of its trading volume [3] - C Tian Su (301449) saw a net inflow of 84.19 million yuan from institutional investors, but a net outflow of 59.42 million yuan from speculative funds [3] - Pu Ni Testing (300887) recorded a net inflow of 8.77 million yuan from institutional investors, while retail investors experienced a net outflow of 32.37 million yuan [3]

Group 1 - The company, Lansheng Co., Ltd. (600826), has stated that it currently does not have any sales revenue from EU countries [1]

Core Viewpoint - The company, Lansheng Co., Ltd. (600826.SH), has stated that it currently does not have any sales revenue from EU countries [1] Group 1 - The company has communicated its lack of sales revenue in the European Union market [1]

Core Viewpoint - The Shanghai First Intermediate People's Court sentenced Cao Wei, former Party Secretary and Chairman of Donghao Lansheng (Group) Co., Ltd., to 10 years and 6 months in prison for bribery, along with a fine of 2 million RMB, and ordered the recovery of illegal gains totaling over 20.76 million RMB [1]. Summary by Relevant Sections - **Bribery Case Details** - From 2003 to 2024, Cao Wei utilized his positions in various capacities within the company to accept bribes, providing assistance to individuals and entities in matters such as real estate transactions, business cooperation, project undertakings, and employee recruitment [1]. - The total amount of illegal gains received by Cao Wei was over 20.76 million RMB [1]. - **Court's Ruling and Considerations** - The court determined that Cao Wei's actions constituted bribery, with the amount being particularly large, warranting punishment [1]. - Factors such as voluntary confession, acceptance of guilt, sincere remorse, and active restitution were considered for a lighter sentence [1].

Investment Rating - The report rates the industry as "Overweight," indicating a positive outlook for the sector compared to the overall market performance [2]. Core Insights - The report highlights a moderate recovery in consumer spending, with tourism-related prices showing strong performance. The national CPI increased by 0.7% year-on-year in November 2025, reflecting a continued recovery in consumer spending [2][7]. - Hotel prices have shown resilience despite seasonal demand fluctuations, with the average hotel room price maintaining positive growth year-on-year. The RevPAR (Revenue Per Available Room) has only slightly declined, indicating a shift from a volume-driven recovery to a price-stabilized and optimized operational approach [2][8]. - The introduction of REITs (Real Estate Investment Trusts) in the service industry is expected to clarify the asset securitization path for various service sectors, including tourism and hospitality. This initiative aims to revitalize existing assets and improve financial structures [2][22][23]. Summary by Sections 1. Hotel Structure Differentiation and Price Resilience - The hotel industry is experiencing a seasonal decline in occupancy rates, but average room prices remain stable, with an ADR (Average Daily Rate) of 388.8 CNY per night in early December, up 4.3% year-on-year [8][10]. - The RevPAR for the week ending December 6, 2025, was 233 CNY per night, showing only a 0.4% decline year-on-year, indicating a recovery phase focused on price stability and operational efficiency [8][10]. 2. REITs Supporting Asset Securitization in the Service Industry - The newly released REITs project industry scope includes cultural tourism infrastructure and commercial facilities, allowing for a clearer path to asset securitization for hotels and tourist attractions [22][23]. - The report emphasizes that the inclusion of high-quality service industry assets in the REITs framework will enhance cash flow stability and operational efficiency, ultimately benefiting the valuation and investment landscape of the sector [22][24]. 3. Valuation of Key Industry Companies - The report provides a detailed valuation of key companies in the tourism and hospitality sectors, including metrics such as market capitalization and PE ratios, indicating a diverse range of investment opportunities [26]. - Notable companies highlighted for investment consideration include tourism sites like Sanxia Tourism and hotels like Shoulu Hotel and Huazhu [26].

Group 1 - The potential for national income doubling is expected to open a "golden decade" for new consumption development, with a theoretical target of nearly doubling per capita GDP by 2035, from $13,300 in 2024 to approximately $20,000 [16][17][33] - The growth of the middle-income group is crucial for driving consumption, with a target of over 800 million middle-income individuals in the next 15 years, which will significantly influence the scale and quality of domestic consumption [42][49] - The report emphasizes the importance of promoting common prosperity to activate domestic consumption potential, highlighting that increasing the income of low-income groups can effectively convert new income into consumption [20][23][49] Group 2 - The beauty and personal care sector is expected to see growth driven by new materials in the medical beauty segment, with companies like Lepu Medical focusing on innovative materials that fill market gaps [4][5][15] - The beauty industry is entering a low-growth phase, where brand group operations and market share enhancement will be critical for sustainable growth, with companies like Mao Ge Ping and Shangmei Holdings being highlighted for their potential [4][5][15] - The pet care market is experiencing both consumption upgrades and intensified competition, with a focus on high-end, health-oriented products [4][5][15] Group 3 - The service consumption sector, particularly tourism and sports, is expected to benefit from policy encouragement, with companies like Sanxia Tourism and Lansi Co. being recommended for investment [4][5][15] - The report notes that the tourism sector is poised for growth due to increased interest in flexible vacations and the aging population, which is expected to drive demand for river cruises [4][5][15] - The sports service sector is highlighted as a core growth area, with event-driven economic activities expected to boost related industries [4][5][15] Group 4 - The IP and trendy toy market is entering a new phase with a surge in supply, and companies like Pop Mart are expected to maintain their leading positions through effective IP management [4][5][15] - The report indicates that the emergence of new designers and retail platforms is likely to sustain high demand for IP products, with a focus on companies that can effectively monetize potential IP [4][5][15] Group 5 - The gold and jewelry sector is facing short-term demand pressure due to tax reforms and seasonal fluctuations, with a focus on brands that can maintain pricing power amid these changes [5][15]