Core Insights - The article highlights the integration of cultural, tourism, and commercial activities in Shanghai's Xuhui District, showcasing its transformation into a vibrant economic hub driven by events and new business models [3][4][7]. Group 1: Economic Impact of Events - The hosting of major events, such as the concerts by the Times Youth League, attracted over 300,000 attendees, significantly boosting local commerce with a total revenue exceeding 145 million yuan [4]. - The Xuhui District's sports events, including the UFC Fight Night, have contributed to a total consumption increase of 2.686 billion yuan, with direct economic impacts nearing 3 billion yuan [7][8]. Group 2: Development of New Business Models - The district is evolving from traditional retail to a model focused on content operation, as seen in the transformation of shopping centers into experiential venues for IPs like "Butter Bear" [11][12]. - The introduction of the "Meta World Neo" district aims to enhance the appeal of the area by integrating various popular IPs and creating immersive experiences for visitors [9][10]. Group 3: Seasonal Economic Strategies - Xuhui's "Four Seasons Economy" strategy includes seasonal events that stimulate different aspects of the economy, such as spring fashion weeks and summer international consumption seasons [14]. - The district is leveraging its cultural and commercial resources to create a year-round vibrant economic environment, with plans for various events throughout the year [14].

兰生股份 20250828 摘要 2025 上半年营收同比下降 17.22%，主要受中国品牌博览会项目取消 影响，但赛事业务增长 39.06%，场馆运营下降 6.93%，配套服务增长 24.61%。 2025 上半年承办 11 场展会，总规模 68.4 万平方米，举办 5 场路跑及 水上赛事，总参赛规模约 3.5 万人。世博展览馆举办 35 场展会活动， 总租管面积 427 万平方米。 公司积极服务国家战略，推进 2026 年第 48 届世界技能大赛筹备，启 动第八届进博会筹备，并服务第五届消博会及广交会上海交易团。 区域拓展方面，通过项目合作联动市场，如成都工博会、厦门工博会和 华南深圳工博会，形成母展带子展格局，并在宠物赛道初步形成东西部 联动。 国际拓展方面，继广英展在南美洲举办后，进一步延伸至泰博会，并积 极参与意大利博罗尼亚宠物展，完成香港子公司设立，注册资金 1,000 万美元。 公司披露首份 ESG 报告，评级提升，并披露未来三年股东回报规划，延 续高比例现金分红传统，中期分红达 76.32%。 上海马拉松预报名人数达 35.6 万，较去年增加 10 万，报名费提升，境 外参赛者增加至 4,00 ...

历经二十一载岁月沉淀，新财富金牌董秘评选已成为中国资本市场极具权威性与公信力的标杆评选，不仅见证 了中国资本市场蓬勃发展的壮阔征程，更以专业视角镌刻下时代变革的深刻印记。金牌董秘群体凭借卓越的专 业素养与创新实践能力，持续优化上市公司治理、深化投资者关系管理，已然成为推动中国资本市场向高质量 发展迈进的一股重要力量。 值此新财富董秘评选二十一周年之际，诚邀历届金牌董秘，分享企业战略、发展历程与职业经验，以实战洞见 解构资本风云，共探行业发展逻辑。 0 1 筑牢高质量发展基石 赋能企业价值提升 东浩兰生会展集团股份有限公司（600826.SH，兰生股份）隶属于东浩兰生集团，是产业经营和资本 运作相结合的综合型国有控股上市公司，汇集会展业"展、会、赛、馆"全产业链资源，聚焦会展赛组 织、展馆运营、全产业链服务三大业务板块。公司凭借丰富的行业经验积极服务国家战略和城市发 展，常年主承办诸多重要展览、会议和赛事项目，例如中国国际工业博览会、世界人工智能大会、上 海马拉松等。 张荣健，现任兰生股份职工董事、副总裁、董事会秘书，率领团队在公司治理、资本运作、市值管 理、信息披露、投资者关系管理等方面做了大量行之有效的工作 ...

Core Viewpoint - The company aims to enhance its core business and expand its market presence through strategic initiatives, focusing on high-quality development in the exhibition and event industry, while also emphasizing digital transformation and international expansion [1][12][17]. Financial Performance - In 2024, the company achieved a revenue of 1.643 billion yuan, representing a year-on-year growth of 15.58%, and a net profit of 307 million yuan, up 11.44% from the previous year [1]. - The company’s earnings per share reached 0.49 yuan, with a return on equity of 7.58% [1]. Exhibition and Event Management - The company hosted 59 exhibition projects in 2024, an increase of 18% year-on-year, with a total exhibition area of 1.24 million square meters and serving 1.91 million visitors [2]. - The Shanghai World Artificial Intelligence Conference was rebranded to enhance its global influence, achieving record attendance and engagement [3]. Strategic Initiatives - The company is focusing on two main strategies: "Exhibition China" and "Digital Exhibition," driving growth through both internal development and external acquisitions [1][6]. - Plans for 2025 include enhancing the company's core business ecosystem centered around major events like the World Artificial Intelligence Conference and Shanghai Marathon [12][13]. Digital Transformation - The company is advancing its digital capabilities by developing a comprehensive digital exhibition management system and enhancing its digital service offerings [6][7]. - The "Digital Expo" platform has been revamped to improve interaction between enterprises and audiences, integrating online and offline experiences [7]. Governance and Shareholder Engagement - The company has maintained a cash dividend ratio exceeding 50% for five consecutive years, with a proposed cash dividend of 2.20 yuan per 10 shares for 2024 [8][26]. - The company has implemented a share buyback plan, repurchasing 11.35 million shares, totaling over 100 million yuan [8][26]. ESG and Compliance - The company is committed to enhancing its ESG framework, integrating sustainability into its management practices, and has established a dedicated ESG management structure [9][15]. - The company has received recognition for its governance practices, including an A-level rating for information disclosure from the Shanghai Stock Exchange [8].