传统特色食品

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桂发祥(002820) - 002820桂发祥投资者关系管理信息20250911
2025-09-11 10:22
Group 1: Company Strategy and Development - The company aims to transform from a "traditional food manufacturer" to a "modern R&D, production, and sales platform" [1] - Focus on expanding market coverage and enhancing management efficiency through digital transformation [1] - Emphasis on core positioning in "Chinese traditional specialty foods" while pursuing high-quality development [2] Group 2: Financial Management and Investor Relations - The company maintains a strong cash position and prioritizes internal investments while exploring quality acquisition opportunities [2] - Commitment to continuous cash dividends and utilizing buybacks and other market management tools to reward investors [5] - Management is dedicated to maximizing company and shareholder value [7] Group 3: Digital Transformation and Sales Channels - Implementation of SAP ERP management system and establishment of an intelligent production data platform [3] - E-commerce channels have seen a 22% year-on-year revenue increase, with new direct stores opened in key locations [3] - Plans to enhance e-commerce competitiveness and expand sales through a combination of direct stores and online platforms [6] Group 4: Product Innovation and Marketing Strategies - Introduction of new product lines, including a series of mooncake gift boxes for the upcoming festivals [5] - Development of a series of products themed around local culture to boost brand recognition during major events [5] - Continuous innovation in traditional products to meet diverse consumer needs [6]