Core Theme - The 2025 Shanghai International Sports Trend Culture Festival will take place from October 4 to November 16, 2025, with the theme "Endless Passion, Boundless Progress" [1][3] Event Overview - The festival aims to enhance consumer engagement and promote the integration of culture, tourism, and commerce in Shanghai, aligning with government initiatives to boost sports consumption and high-quality development in the sports industry [3][7] - This year's festival expands from five to seven activity segments, promoting a wider audience and diverse experiences [3][5] Key Activities - "Hot Competition" will feature the 2025 Asian University 3x3 Basketball Championship from October 24 to 26, with at least 28 teams from renowned universities, including teams from other Asian countries [5] - "Hot Dimension" will host an anime-themed music festival on October 11-12, blending sports and pop culture [5] - "Hot Motion" will offer a community fitness event on October 18-19, featuring various sports activities for all ages [5] - "Hot Power" will include a city waterfront tug-of-war competition from October 27 to 31, enhancing spectator interaction [6] - "Hot Pet" will take place on November 1-2, focusing on pet-friendly activities and family engagement [6] - "Hot Collection" will showcase a trendy sports brand market on November 8-9, promoting sustainable sports consumption [6] - "Hot Art Life" will feature an ESG sustainable sports fashion exhibition on November 15-16, emphasizing low-carbon consumption [6] Consumer Engagement Strategies - The festival will implement a dual-mode approach for consumer promotion, combining targeted vouchers for participants and general vouchers for a broader audience [7] - Special promotions will be offered in various commercial districts during the festival, enhancing the overall consumer experience [7] Industry Development - An Asian Sports Industry Summit will be held during the festival to foster new growth in the regional sports industry [8]