Core Insights - The immersive dining experience themed around ancient court banquets has gained popularity across China, particularly among young people seeking novelty and cultural engagement [1][3][20] - The market for immersive dining has seen significant growth, with the number of projects increasing by 303.4% from 2019 to 2023, and the market size reaching 1.082 billion yuan [15][21] Group 1: Market Trends - The immersive dining market in China has expanded to 117 projects by the end of 2023, with a market size of 10.82 billion yuan, reflecting a growth rate of 266.8% [15][21] - Restaurants are diversifying their offerings, moving beyond traditional performances to include unique themed dishes that enhance customer participation [20][21] Group 2: Customer Experience - Customers are willing to spend hundreds of yuan for the experience, with costs for makeup and costumes ranging from 100 yuan to 400 yuan per person, and seating prices varying from 398 yuan to 1688 yuan [5][9] - The dining experience often prioritizes ambiance and performance over food quality, leading to mixed reviews regarding the actual dining experience [10][11][23] Group 3: Cultural Significance - The immersive dining experience aims to blend cultural elements with culinary offerings, but some establishments fail to deliver on food quality, leading to a perception that the experience is more about spectacle than substance [21][23] - Ideal immersive dining should balance the aesthetic and cultural presentation with respect for the food itself, ensuring that the culinary experience is not overshadowed by the performance [23][24]