灿灿是店里的王牌美甲师，2月9日她经过满负荷的工作，直至第二天的凌晨三点才下班，当天只吃了一顿饭。她对第一财经记者表示，"店长和我们提前说 过了，做好心理准备，就忙这一周。"对于美甲师而言最大的激励是收入，春节前两周的忙碌可以为美甲师带来翻倍的工资，"希望赚更多钱回家过年"。 美发、美甲、美睫与家政保洁并称节前消费"四大金刚"。 晚上9点，当周边附近的商家准备关门时，北京将台地区的美画美甲美睫店，正在陆续迎新客进门。 刚完成一单的美甲师灿灿在客人落座后立即戴上了口罩准备开工，陈列所需的用具。门店的王店长看了看顾客要求的款式，对第一财经记者透露，"这个款 完成大概需要两个小时，但之后可能还有客人，不一定能下班。" 春节前的两周，美甲行业迎来了一年中最旺的消费季。美团服务消费趋势显示，春节前两周开始，关于"美发、美甲、美睫"的搜索量环比增长超9成。美甲 需求尤其火热，近两周搜索量环比增长翻倍。 加班至凌晨 第一财经记者在2月11晚间走访了美画美甲美睫店，6位美甲师加上6位顾客以及等位的顾客，不到30平的门店里人头攒动，却异常安静，只能听到搓条和打 磨机的声音。 王店长解释称，"日常情况美甲师会和顾客聊聊天开开玩笑 ...

Core Insights - Douyin is focusing on three major New Year-related IP activities for 2026: the integrated marketing IP "2026 Open Mic," the traditional cultural theme "Colorful Heritage Night," and the New Year's Eve event "Wonderful Surprise Night" [1] Group 1: Marketing Strategies - "2026 Open Mic" aims to resonate with emotional connections and ritual consumption needs during the Spring Festival, integrating comedy and music through three themed micro-movies, a cross-border live performance, an all-star store broadcasting matrix, and offline New Year markets [1] - "Colorful Heritage Night" emphasizes traditional culture, connecting intangible cultural heritage resources across cities with diverse programs like fashion shows and immersive stage plays, supported by CCTV, creating a national trend event [1] - "Wonderful Surprise Night" focuses on emotional resonance, achieving exposure worth billions through a luxurious lineup and diverse activities, covering various aspects of New Year consumption and content needs for brands [1] Group 2: Audience Engagement - The short video platform's talk show user base has surpassed 200 million, with the highest activity among users aged 25-30, providing brands with diverse engagement opportunities [4] - Douyin's content characteristics and short video algorithms facilitate the creation of topics, enhancing user engagement and emotional connection during festive seasons [4] - The emotional connection in content consumption during the Spring Festival is crucial, as users seek to express their feelings and connect with family through entertainment [3][4] Group 3: Trends and Consumer Behavior - The market for ritual consumption is projected to grow at over 20% annually, with 32.3% of youth willing to create meaningful experiences during ordinary moments, reflecting a shift in consumer behavior [8] - During the Spring Festival, therapeutic consumption orders for activities like hot spring visits and movie watching have increased by 46% year-on-year, indicating a trend towards emotional regulation through ritualized experiences [8] - Music on Douyin has evolved from mere entertainment to a core medium for self-expression and emotional connection among young people, especially during festive times [6]

除餐饮之外，年末"自我奖赏"与年货采买也迎来消费高峰。名创优品、百果园等零售品牌同步加入"周 五5折(达标享)"活动，以5折代金券助力消费者轻松实现"仪式感消费"。1月1日起至2月28日，商圈餐饮 零售还推出"满88元随机立减5至88元"，进一步降低消费门槛。 元旦开始，广发信用卡优惠继续加码。1月1日至31日每周五，"超级广发日周五5折(达标享)"活动接力 登场，Tims咖啡、皮爷咖啡、茶百道等品质品牌，与必胜客等连锁餐饮，新增"10元购20元代金券"等折 扣，覆盖简餐到聚会的多元需求。广发万事达信用卡持卡人活动期间逢每周五、六、日可参与满1000元 立减高至266元活动，每日还有满200元立减高至56元优惠活动打底。高频消费与场景化用餐的结合，既 顺应了当下消费者"理性消费不降级"的趋势，也通过密集的优惠触点，有效提升了线下商圈的客流与消 费频次。 商报讯(记者叶晓珺通讯员倪斐)岁末年初的"仪式感消费"正带动消费市场持续升温，广发信用卡近日启 动"贺岁狂欢.超级广发日"跨年商圈大促营销活动，携手全国100余座商圈超过5万家商户，围绕美食、 茶饮、零售等多类消费场景，推出"天天5折""周五5折(达标享)"" ...

威海报道 在威海的海边,完成了今年的"心理年报" 当威海的海岸线亮起跨年的第一束光,这场始于"一夜灯光秀"的城市狂欢,便不再是短暂的视觉盛宴。它 以山海为幕、以烟火为笔,在丈量城市社会情绪的起伏中,编织着属于威海人的共同体记忆,更将精致城市 的软实力,淬炼成刻进山海肌理的独特IP。如今,我们回望这场跨年夜,仍有许多值得回味的地方。 文/片 记者 李孟霏 潘佳蓬 2025年12月31日深夜,火炬八街。海风裹挟着零下的寒意,济南的林女士独自面对漆黑的大海。远处市区 的喧嚣被海浪声稀释,只剩手机屏幕微光照亮她平静的脸。"就想找个不吵的地界儿,好好跟这一年说再 见。这一年太累了。"这位从忙碌工作中"逃"出来的年轻人,在此刻找到了她需要的"静"。 同一时刻,几公里外的栖霞街,鱼灯巡游的队伍蜿蜒如光河。丛女士紧紧牵着6岁儿子的手,跟着队伍缓缓 前行。孩子手里攥着刚刚亲手参与制作的迷你鱼灯,兴奋得小脸通红。"就想让孩子感受下传统文化的魅 力,有个实在的念想。"丛女士说,这是一家人难得的、完整的"在一起"的时光。 一静一动,一独处一欢聚。在威海2025—2026的跨年之夜,数千个如林女士、丛女士一样的故事同时发 生。他们看似 ...

Group 1 - The film consumption vouchers have significantly boosted the enthusiasm for movie-going during the New Year holiday in Hunan, with a daily supply of 1,000 vouchers and 20,000 during major holidays [1] - The cinema manager reported an increase in attendance rates due to the popularity of films and the demand from families, couples, and friends [1] - The "ceremonial consumption" trend reflects a shift in consumer behavior towards experiences that enhance happiness and quality of life [2] Group 2 - Various commercial complexes in Hunan have organized vibrant activities to attract consumers, with over 35% of visitors motivated to attend themed events [2] - The winter scenery in Zhangjiajie has drawn numerous tourists, showcasing the region's natural beauty and unique winter landscapes [5] - The first basketball league in Huaihua has integrated local culture and tourism, using sports events to promote local products and experiences [7]

Group 1 - The tourism market is experiencing a surge during the New Year holiday, driven by improved transportation networks and diverse cultural offerings [1][2] - The trend of "cross-year light chasing" is gaining popularity, with search volumes for activities like fireworks shows and concerts increasing by over 500% [2] - The demographic shift shows a significant increase in bookings from the post-2005 generation, with a 130% year-on-year growth, while the 1990s generation remains the primary market, accounting for 40% of bookings [2] Group 2 - Major tourist attractions are implementing various strategies to attract visitors, including cultural performances and festive events [3] - Seasonal activities such as skiing and hot spring visits are driving winter leisure consumption, with local resorts reporting high occupancy rates [4] - The competitive landscape of the tourism market is shifting from resource-based to experience-based offerings, reflecting a growing consumer demand for personalized and meaningful travel experiences [4]

Group 1 - The core event of the news is the New Year's Eve celebrations across various cities in China, highlighting the growing trend of "cross-year economy" which has become a significant driver of winter consumption and urban vitality [5][6] - The cross-year economy is characterized by diverse activities ranging from cultural performances to immersive experiences, catering to the emotional and experiential needs of consumers, particularly the younger generation [5][6][9] - Data from Meituan Travel indicates a 117% increase in bookings for cultural and tourism activities during the New Year period, with searches for "cross-year fireworks shows" and "cross-year concerts" rising over 500% [3][5] Group 2 - The trend of cross-year celebrations has evolved beyond mere festivities to encompass a full consumption ecosystem, integrating dining, accommodation, shopping, and cultural experiences [6][7] - The rise of new consumption patterns is evident as businesses innovate to meet the emotional value demands of consumers, leading to unique offerings such as outdoor music events and themed dining experiences [5][6][9] - The phenomenon of "cross-year economy" is expanding from first-tier cities to lower-tier cities, with local characteristics being incorporated into celebrations, thus enhancing regional tourism and local product sales [6][7]

Core Insights - The New Year's consumption trend is shifting towards a more diversified and decentralized approach, with young consumers opting for home celebrations and experiences rather than traditional large gatherings [1][11] Group 1: Consumption Trends - Home-based celebrations are becoming popular among young consumers, with significant increases in sales of alcoholic beverages and digital products. For instance, craft beer and white wine sales have both seen over 100% year-on-year growth, while brandy sales surged by over 230%. Smartwatches and tablets also emerged as popular self-gifting items, with smartwatch sales increasing by 610% [3][5] - The search volume for unique and low-alcohol beverages has risen, indicating a shift in consumer preferences towards emotional value and participation rather than excessive drinking [5][11] Group 2: Service Consumption - Service consumption is trending towards collective relaxation, with significant increases in searches for beauty services such as haircuts, manicures, and eyelash extensions, which have doubled year-on-year. The popularity of KTV and bathing centers has also surged, with KTV transactions increasing by nearly 30% in the weeks leading up to New Year's [8][10][11] - The bathing industry is expected to experience significant growth by 2025, with a notable increase in transaction volumes during the winter season, particularly in cities like Harbin, where transaction growth exceeded 211% [10][11]

Core Insights - The cross-year consumption trend is on the rise, with various new experiences and activities being introduced across different regions, enhancing the "ceremonial consumption" aspect of the New Year celebrations [1][2][4] Group 1: New Consumption Trends - The integration of immersive experiences, such as the "Cloud Top Palace" snow sculpture and themed events, is attracting visitors and enhancing the sense of occasion during the New Year [2][4] - In Shanghai, a variety of activities including fireworks, music performances, and themed markets are planned to create a festive atmosphere for families and friends [2][3] Group 2: Regional Highlights - In Jilin, the tourism sector is leveraging its winter resources with events like snow tours and night skiing, supported by a 100 million yuan ice and snow consumption voucher initiative [4][6] - The popularity of hot spring experiences is also rising, with many consumers seeking relaxation and wellness options during the winter season [5][6] Group 3: Consumer Preferences - There is a noticeable shift from sightseeing to experiential consumption, with consumers increasingly valuing personalized and emotionally fulfilling experiences [7][8] - The demand for diverse and high-quality experiences is prompting destinations to innovate and enhance their offerings, including cultural integration and improved service quality [7][8]

Core Insights - The cross-year consumption trend is on the rise, with new experiences and activities being introduced across various regions, enhancing the sense of ritualistic consumption as the New Year approaches [1][5][10] Group 1: New Consumption Trends - The cross-year consumption scene is evolving, with activities such as fireworks shows, themed markets, and immersive experiences becoming popular [1][5] - In Jilin, the "Cloud Top Palace" snow sculpture, which integrates holographic projection technology, is a highlight, attracting visitors with its immersive storytelling [3][6] - In Shanghai, the International Cruise Tourism Resort is hosting a series of events including music performances and fashion shows, indicating a shift towards more engaging and experiential offerings [5][10] Group 2: Regional Highlights - Jilin Province is promoting winter tourism with a budget of 1 billion yuan in ice and snow consumption vouchers, aiming to stimulate various related sectors [6] - In Shanghai, the Yao Snow Ice World is seeing a significant increase in hotel bookings, with expectations of over 50,000 visitors during the New Year holiday [6][8] - In Hunan, the popularity of artificial snow installations and themed events in shopping malls reflects a growing trend towards creating festive atmospheres [5][10] Group 3: Consumer Preferences - Consumers are increasingly seeking experiences that provide emotional value and personalization, such as themed tea sessions and outdoor concerts [11][13] - The shift from sightseeing to experiential consumption is evident, with a focus on diverse activities and cultural experiences [11][13] - The demand for unique and high-quality experiences is driving innovation in service offerings and infrastructure improvements across the tourism sector [13]