威海报道 在威海的海边,完成了今年的"心理年报" 当威海的海岸线亮起跨年的第一束光,这场始于"一夜灯光秀"的城市狂欢,便不再是短暂的视觉盛宴。它 以山海为幕、以烟火为笔,在丈量城市社会情绪的起伏中,编织着属于威海人的共同体记忆,更将精致城市 的软实力,淬炼成刻进山海肌理的独特IP。如今,我们回望这场跨年夜,仍有许多值得回味的地方。 文/片 记者 李孟霏 潘佳蓬 2025年12月31日深夜,火炬八街。海风裹挟着零下的寒意,济南的林女士独自面对漆黑的大海。远处市区 的喧嚣被海浪声稀释,只剩手机屏幕微光照亮她平静的脸。"就想找个不吵的地界儿,好好跟这一年说再 见。这一年太累了。"这位从忙碌工作中"逃"出来的年轻人,在此刻找到了她需要的"静"。 同一时刻,几公里外的栖霞街,鱼灯巡游的队伍蜿蜒如光河。丛女士紧紧牵着6岁儿子的手,跟着队伍缓缓 前行。孩子手里攥着刚刚亲手参与制作的迷你鱼灯,兴奋得小脸通红。"就想让孩子感受下传统文化的魅 力,有个实在的念想。"丛女士说,这是一家人难得的、完整的"在一起"的时光。 一静一动,一独处一欢聚。在威海2025—2026的跨年之夜,数千个如林女士、丛女士一样的故事同时发 生。他们看似 ...

新华社长沙1月3日电（记者张格）电影消费券激发观影热情、商业综合体迎新活动聚拢人气、南方冰雪盛景吸引八方游客、本土特色赛事 点燃全民激情……这个元旦假期，湖南多地文旅市场热度不减，消费链条不断延伸。 1月1日上午10点，长沙市民李女士准时打开手机，进入"悦动湖湘·光影未来"电影促消费活动专区，顺利抢到电影消费券。"早就定好假期带 孩子看电影，用上消费券后挺划算的。"李女士随即完成了线上选座。 这场于今年1月1日正式启动的电影促消费活动，成为湖南假期消费市场一大亮点。根据活动规则，消费券于每日10时发放，每日常态供应 1000张；元旦、春节、五一、国庆等重要节日，每日发放2万张；情人节、元宵节等还将每日发放双人约会券、家庭欢聚券。 "在消费券带动下，我们影院的热门影片排期密集，亲子、情侣、好友结伴观影需求旺盛，影院上座率有所提升。看一场电影，成为市民假 期休闲的好选择。"潇湘青春影城长沙悦方店经理耿传颂说。 1月2日，游客在湖南张家界武陵源风景名胜区欣赏雪景。新华社发（张洪涛 摄） 假期里，张家界武陵源风景名胜区迎来降雪，云海、雾凇、峰林相映成趣。这份"冬日限定"的景色，吸引众多游客专程到张家界观雪，各 大景区 ...

（来源：衢州日报） 转自：衢州日报 寒冷的日子，自然少不了一些属于冬季的玩法，眼下，滑雪、泡温泉等季节性游玩方式，引领着冬季休 闲游消费热潮。"朋友圈刷到一堆滑雪、滑冰的照片。"市民田女士相告。 新年伊始，罗女士就约上好友，一起带娃到常山美滋滋地泡温泉。"现在这个季节，泡温泉最适合 了。"常山雪沐温泉的负责人说，元旦假期，度假区内两个私汤基本满员，酒店78间客房超过7成被预 订，一半左右的散客是本地人，外地顾客多来自杭州、江西上饶等城市。 在越来越注重仪式感的当下，找个不一样的地方跨年是元旦假期的新潮流。美团数据显示，上月中旬以 来，以烟花秀、演唱会、篝火露营为代表的跨年追光玩法搜索量上涨均超过500%。从客群结构来 看，"新秀扩容、主力提质"的趋势尤为明显，飞猪数据显示，05后预订人次增速最快，同比激增 130%；90后则是绝对主力，预订人次占比达4成，且下单均价同比提升17%。 新年第一天，市民饶女士和丈夫带着读初中的儿子，前往南昌游玩。为了这趟难得的家庭旅行，饶女士 查了不少攻略，还向身边的朋友打听，"滕王阁、八一广场等热门景点，都想转一转。" 市民彭女士则把目的地选在了厦门。她表示，到海边等日出是最有 ...

Group 1 - The core event of the news is the New Year's Eve celebrations across various cities in China, highlighting the growing trend of "cross-year economy" which has become a significant driver of winter consumption and urban vitality [5][6] - The cross-year economy is characterized by diverse activities ranging from cultural performances to immersive experiences, catering to the emotional and experiential needs of consumers, particularly the younger generation [5][6][9] - Data from Meituan Travel indicates a 117% increase in bookings for cultural and tourism activities during the New Year period, with searches for "cross-year fireworks shows" and "cross-year concerts" rising over 500% [3][5] Group 2 - The trend of cross-year celebrations has evolved beyond mere festivities to encompass a full consumption ecosystem, integrating dining, accommodation, shopping, and cultural experiences [6][7] - The rise of new consumption patterns is evident as businesses innovate to meet the emotional value demands of consumers, leading to unique offerings such as outdoor music events and themed dining experiences [5][6][9] - The phenomenon of "cross-year economy" is expanding from first-tier cities to lower-tier cities, with local characteristics being incorporated into celebrations, thus enhancing regional tourism and local product sales [6][7]

元旦临近，跨年消费热度持续攀升。与以往扎堆外出、集中娱乐不同，今年跨年消费呈现出 更加分散、多元的特征——一部分年轻人选择宅家微醺、为自己购置礼物，另一部分人则走 向洗浴中心、KTV、美业门店，在轻社交与放松体验中完成跨年仪式。美团数据显示，上 海、北京、深圳、成都、杭州、武汉、广州、西安、长沙、重庆成全国休闲玩乐交易规模前 十城市。 "今年刚工作，第一次自己住，打算邀请朋友宅家跨年。"生活在上海的00后宋文静（化名）是朋友中 的"跨年主理人"，她早早预订了鲜花，准备把房间好好布置一番。"朋友们都喜欢'小酌微醺'，我已经备 好了煮热红酒、自调鸡尾酒的材料。31号晚上还可以闪购一些精酿啤酒，让大家开开心心跨年。"宋文 静说。 宅家"微醺"跨年，买3c产品犒劳自己 "仪式感消费"也在升级。新中式鲜花、IP联名花束销量增长。不少商家在新年前夕推出干噎酸奶苹果、 立体酸奶苹果等"普通水果的花式吃法"，相关商品在美团闪购的搜索量较前一周增长13倍。这类消费并 非刚需，却成为不少年轻人跨年情绪的重要组成部分。 从商品消费看，"宅家跨年"正在成为不少年轻人的选择。美团闪购数据显示，元旦前一周，多类酒饮与 数码产品销量快速增 ...

Core Insights - The cross-year consumption trend is on the rise, with various new experiences and activities being introduced across different regions, enhancing the "ceremonial consumption" aspect of the New Year celebrations [1][2][4] Group 1: New Consumption Trends - The integration of immersive experiences, such as the "Cloud Top Palace" snow sculpture and themed events, is attracting visitors and enhancing the sense of occasion during the New Year [2][4] - In Shanghai, a variety of activities including fireworks, music performances, and themed markets are planned to create a festive atmosphere for families and friends [2][3] Group 2: Regional Highlights - In Jilin, the tourism sector is leveraging its winter resources with events like snow tours and night skiing, supported by a 100 million yuan ice and snow consumption voucher initiative [4][6] - The popularity of hot spring experiences is also rising, with many consumers seeking relaxation and wellness options during the winter season [5][6] Group 3: Consumer Preferences - There is a noticeable shift from sightseeing to experiential consumption, with consumers increasingly valuing personalized and emotionally fulfilling experiences [7][8] - The demand for diverse and high-quality experiences is prompting destinations to innovate and enhance their offerings, including cultural integration and improved service quality [7][8]

新华社北京12月30日电 题：跨年消费，场景焕新，有哪些新看点？ 新华社记者张格、王帆、陈爱平 新年将至，跨年消费热度持续攀升。邮轮港畔的跨年烟花秀、科技感十足的冰雪秘境、暖意融融的竹海温泉之旅……记者在上海、吉林、湖 南等地走访看到，跨年消费场景持续焕新，承载美好期许的"仪式感消费"悄然升温，催生诸多消费新亮点。 图为12月29日拍摄的上海市徐汇区西岸梦中心跨年光影秀彩排现场，跨年活动将自12月31日晚间开启。（徐汇区文化和旅游局供图） 从"看景"到"入景" 跨年仪式感满满 夜幕降临，长白山麓的夜色被灯火与欢呼声点亮。来自辽宁的"95后"游客李然举着相机连拍，镜头里既有雪雕光影的璀璨，也有她与"青铜 门"的创意合影。 "青铜门"是《盗墓笔记》中的经典场景。2025-2026雪季，长白山景区以冰雪雕塑还原小说中多个标志性点位，其中最"出圈"的当属全新升级 的"云顶天宫"雪雕。这座长70米、高30米的巨型雪雕，结合全息投影技术，在夜间演绎"青铜门开"的沉浸式剧情，配合点亮夜空的烟花秀，让书 迷们直呼"穿越进小说世界"。 "往年跨年只是来滑雪，今年这些新鲜玩法让仪式感直接拉满！"李然说。 12月26日，第七届长白 ...

Group 1 - The core theme of the article highlights the significance of "ceremonial consumption" in the home appliance and 3C market during the year-end period, driven by the desire for self-reward and gratitude towards loved ones [1] - Consumer demand is characterized by a dual focus on immediate emotional satisfaction and long-term quality assurance, with over 60% of year-end purchases motivated by "ceremonial" reasons such as rewarding oneself and expressing gratitude [1] - The collaboration between Suning and leading brands aims to enhance consumer experiences by offering diverse products tailored to different demographics, including AI smartphones and user-friendly appliances for the elderly [4] Group 2 - During the holiday season, Suning is implementing significant discounts and promotional offers on over a hundred popular home appliance products, including trade-in subsidies and various customer incentives [6] - The company is enhancing its logistics and service capabilities to ensure timely delivery and installation of products, including a "New Year Exchange" service and options for immediate retail experiences [6] - Suning's strategy focuses on meeting consumer expectations for an ideal lifestyle through precise product offerings and immersive shopping experiences [6]

Core Insights - The new consumption demands of young people are becoming a significant driving force in the market, characterized by a focus on ritualistic consumption, self-expression, and a preference for healing products [1] Group 1: Immersive Experiences and Emotional Consumption - Young consumers are increasingly drawn to immersive dining experiences, such as a themed restaurant in Beijing that combines dining with live performances, indicating a strong demand for emotional value and cultural confidence [3][5] - The restaurant has seen overwhelming popularity, with good seats requiring reservations two weeks in advance, highlighting the trend of experiential dining [5] Group 2: Unique Consumption Trends - In Jiangxi, a new trend of "flower arranging while strolling" is gaining popularity, allowing young people to express their aesthetic individuality and collect small joys in life [6] - A creative store in Dalian offers a playful twist on seafood sales, where the process of purchasing plush toys is designed to be entertaining and engaging, further emphasizing the importance of fun in consumption [8][10] Group 3: Self-Expression through Travel - Young travelers are eager to capture unique moments during their trips, as seen in a scenic area in Guizhou where abstract sculptures attract visitors for photo opportunities, reflecting a desire for self-expression [12][13] - The trend of creating unique crafts from local materials at a "ugly market" in the same region showcases how young people are looking to personalize their experiences and express their individuality [17] Group 4: Economic Impact of New Trends - The introduction of extreme sports and specialized filming services at a scenic spot in Guizhou has led to a doubling of visitor numbers compared to the previous year, demonstrating the economic potential of these new consumption trends [18][20]

Core Insights - The report by Hema highlights a shift in consumer behavior during the National Day and Mid-Autumn Festival, emphasizing health, self-indulgence, and meaningful consumption as key trends [1][5][6] Group 1: Consumer Preferences - Over 95% of consumers prioritize "health" when selecting mooncakes, indicating a strong trend towards healthier options [5] - Sales of freshly baked mooncakes increased by over 50% during the holiday period, with low-sugar varieties seeing a 50% growth [5] - The preference for "light gift boxes" over expensive mooncake gift sets reflects a desire for genuine sentiment in gifting [5] Group 2: Seafood and Meat Sales - Sales of king crabs surged by 185% year-on-year, with a 197% increase on the day of the Mid-Autumn Festival [6] - The sales of hairy crabs also grew by over 150%, while the sales of East Star grouper increased by 296% [6] - Beef steak sales rose nearly 20% during the holiday, with specific cuts like sirloin and tomahawk steak gaining popularity [6] Group 3: Floral and Decorative Items - The demand for flowers and plants has become essential for holiday celebrations, with sales of ornamental gourds increasing by 165% on the day of the Mid-Autumn Festival [8] - Sales of ornamental jade gourds rose by 30% week-on-week during the holiday period [8] - The popularity of osmanthus盆栽 has quadrupled compared to last year, reflecting a cultural connection to the season [9]