Core Insights - The "leftover blind box" concept is gaining popularity among young consumers in China, allowing them to enjoy high-quality meals at significantly reduced prices, thus appealing to their desire for value and sustainability [1][2][9] - Major hotels, including five-star establishments, are adopting this model as a strategy to reduce food waste and attract younger clientele, who are often deterred by traditional pricing [6][14][16] Group 1: Market Trends - The domestic market for near-expiry food is projected to reach 40.1 billion yuan by 2025, with consumers aged 25-40 being the primary demographic [1] - The popularity of "leftover blind boxes" has led to a surge in social media discussions, with consumers sharing both positive experiences and criticisms [2][14] - The trend reflects a shift in consumer behavior, where young people prioritize cost-effectiveness and quality, often opting for luxury experiences at a fraction of the original price [3][16] Group 2: Business Implications - Five-star hotels are leveraging the "leftover blind box" model to optimize their operations, turning potential waste into revenue and enhancing their dining space efficiency [6][12] - The average food waste in high-end hotel buffets can reach 15-20%, and the blind box initiative helps recover some of these costs while promoting sustainability [12][14] - The model serves as a direct channel to engage younger consumers, who are more likely to share their experiences online, thus increasing brand visibility and attracting new customers [14][16] Group 3: Consumer Behavior - The excitement of opening a blind box adds an element of surprise and enjoyment, differentiating it from traditional discount offerings [3][8] - The pricing of these blind boxes, typically around 79 to 99 yuan, aligns with the spending habits of young consumers, who are increasingly seeking affordable luxury [9][14] - The trend indicates a broader shift in consumer values, where sustainability and cost-effectiveness are becoming paramount in purchasing decisions [16][17]