Group 1 - The event focused on enhancing brand value and expanding market resources through credit and brand building [1][2] - Brand building is seen as a process of establishing trust with consumers, which in turn lowers transaction costs [2] - The comprehensive credit service system provided by Xinhua Credit includes compliance risk control, brand empowerment, and market linkage [2][5] Group 2 - The founder of the Zhongguancun Association emphasized the importance of credit as a representation of brand soft power and its role in international brand influence [3] - Strategies suggested for enhancing brand influence include overseas trademark registration and organizing events for member companies at embassies [3] - A strategic partnership was formed between the Zhongguancun Association and Xinhua Credit to leverage their respective strengths for member companies' credit and brand development [5][6] Group 3 - Xinhua Credit is recognized as a professional credit information platform with unique advantages in brand, public credibility, channels, and resources [7] - The company holds a business registration for enterprise credit evaluation issued by the People's Bank of China, affirming its authoritative credit evaluation qualifications [7]