Core Viewpoint - The article highlights the proliferation of pseudoscientific agricultural advice on short video platforms, which misleads farmers and promotes counterfeit agricultural products under the guise of helping them [1][2]. Group 1: Issues with Pseudoscience in Agriculture - Pseudoscientific claims, such as using beer and salt for farming, are being spread by self-proclaimed experts, exploiting farmers' desire for increased yields [1]. - The lack of proper verification of expert identities and inadequate content moderation on short video platforms contribute to the spread of false agricultural information [2]. Group 2: Responsibilities of Platforms and Regulatory Bodies - Short video platforms must take responsibility by implementing strict verification processes for expert qualifications and enhancing content review to combat harmful agricultural misinformation [2]. - Regulatory authorities should strengthen oversight of agricultural information and enforce penalties on platforms that repeatedly disseminate misleading content [2][3]. Group 3: Solutions for Genuine Agricultural Science - There is a need for both the removal of pseudoscience and the promotion of legitimate agricultural science, including facilitating the involvement of professionals from agricultural institutions on these platforms [2]. - Establishing authoritative channels for farmers to verify agricultural products can help them distinguish between genuine and counterfeit goods [2].

因此，打击伪农业科普，平台须扛起主体责任。专家的资质审核要严格，必要的学历核验、身份核查等 不可或缺。在内容审核方面，各平台也要提高专业化水平，对伪科普真带货、夸大农资农药功效等有害 视频和直播要加强监测和治理。同时，要畅通投诉举报渠道，发现问题及时作出禁言、封号等处理。 互联网监管部门也应"利剑出鞘"，既加强对涉农信息的日常监管，也针对涉农科普领域的突出问题强化 专项治理。对那些屡出问题、影响恶劣的平台，该约谈的约谈，该处罚的处罚，以"强监管"督促平台落 实主体责任。 "味精加啤酒，增产又增收""量子赋能农作物，抗病抗灾还增产"……近日，媒体调查发现，一些荒诞的 伪农业科普在短视频平台肆意传播，不法分子借伪科普打造虚假人设，带货假冒伪劣农资产品，以"助 农"之名行"坑农"之实。 这些伪专家深谙流量密码：白大褂、农药架与"免费指导"的话术，营造权威的"专家形象"；"花生膨大 粒粒饱"之类的噱头产品，精准戳中农民追求丰产的心理；啤酒灌根、食盐除草等似是而非的"小妙 招"，把不明就里的农民轻松拿捏。 农业生产专业性强，需要真专家的科学指导，而伪科普的泛滥，混淆了农民的认知，可能让他们耽误农 时、蒙受损失。这种伤害 ...