Core Viewpoint - The regulatory challenges surrounding medical advertising have intensified, particularly with the rise of the internet, leading to a closer resemblance between medical advertising and health education, which has been exploited by unscrupulous operators [1][2]. Group 1: Regulatory Developments - In the first half of the year, national market regulatory authorities handled 1,666 cases of illegal medical advertising, imposing fines totaling 12.78 million yuan, covering various sectors including medical beauty and medical devices [1]. - The State Administration for Market Regulation, in collaboration with the National Health Commission and the National Administration of Traditional Chinese Medicine, has developed the "Medical Advertising Recognition Guidelines" to clarify what constitutes medical advertising and emphasize the legitimacy of advertising entities [1][2]. Group 2: Key Changes in Guidelines - The final version of the "Recognition Guidelines" has been released after several months of public consultation, maintaining a similar structure to the draft but making key adjustments [2]. - The guidelines strictly limit the entities that can publish medical advertisements, stating that only legally established medical institutions are permitted to do so, while any other individuals or organizations are prohibited from publishing medical ads [2][4]. - The guidelines have removed ambiguous definitions regarding promotional activities and health education that previously did not constitute advertising, tightening the regulations around "scientific popularization" that leads to medical service promotion [2]. Group 3: Internet Platform Responsibility - The guidelines highlight the importance of internet platforms in the advertising landscape, emphasizing the need for these platforms to take responsibility for compliance [3]. - Beijing has introduced policies to promote high-quality development in the digital advertising industry, utilizing new media platforms for legal education regarding advertising laws and the new guidelines [3]. Group 4: Collaborative Enforcement - The guidelines call for a collaborative enforcement approach among various departments to effectively regulate medical advertising, ensuring that hospitals and doctors are also monitored [4][5]. - Local market supervision bureaus are working with health and police departments to create a cooperative enforcement mechanism, exemplified by Shanghai's case-sharing collaboration, which has sent 610 cases of administrative penalties for medical advertising to the health commission [5]. - A tiered regulatory approach is being implemented in various regions to avoid one-size-fits-all enforcement, allowing for leniency in minor violations, as seen in Beijing's system that exempted 89 cases from penalties [5].

Core Viewpoint - The article highlights the proliferation of pseudoscientific agricultural advice on short video platforms, which misleads farmers and promotes counterfeit agricultural products under the guise of helping them [1][2]. Group 1: Issues with Pseudoscience in Agriculture - Pseudoscientific claims, such as using beer and salt for farming, are being spread by self-proclaimed experts, exploiting farmers' desire for increased yields [1]. - The lack of proper verification of expert identities and inadequate content moderation on short video platforms contribute to the spread of false agricultural information [2]. Group 2: Responsibilities of Platforms and Regulatory Bodies - Short video platforms must take responsibility by implementing strict verification processes for expert qualifications and enhancing content review to combat harmful agricultural misinformation [2]. - Regulatory authorities should strengthen oversight of agricultural information and enforce penalties on platforms that repeatedly disseminate misleading content [2][3]. Group 3: Solutions for Genuine Agricultural Science - There is a need for both the removal of pseudoscience and the promotion of legitimate agricultural science, including facilitating the involvement of professionals from agricultural institutions on these platforms [2]. - Establishing authoritative channels for farmers to verify agricultural products can help them distinguish between genuine and counterfeit goods [2].