Core Insights - Yichun is leveraging its historical strength in curling to develop a robust ice and snow economy, positioning itself as a key player in the post-Winter Olympics era [1][2] - The city is transforming from hosting domestic events to international competitions, enhancing its brand as the "Hometown of Curling" and attracting global attention [2][3] Group 1: Event Development - Yichun has hosted three consecutive editions of the China Curling League since 2022, with participation growing from 24 teams in the first year to 47 teams in the third year [2] - The recent international curling invitation event attracted 16 teams from seven clubs across China, Russia, Belarus, and Kazakhstan, marking a significant elevation in event scale and level [2][3] - The city has integrated curling into school curricula, with over 20,000 students participating in curling activities across 45 schools [2] Group 2: Tourism Integration - The increase in event scale has led to a rise in public interest, with an average of 118,000 daily visitors during curling events, a 10.5% increase compared to regular days [3] - Yichun promotes a "zero-threshold" policy for event attendance, encouraging more visitors to experience top-tier curling competitions [3] - The city has developed tourism routes that connect events with local attractions, offering incentives such as lifetime free entry to scenic spots for athletes and officials [3][4] Group 3: Economic Impact - During curling events, local businesses saw a 30.2% increase in sales, hotel bookings rose by 28.5%, and flight bookings to Yichun increased by 22.6% [4] - The integration of curling events with local markets has created a vibrant consumption scene, enhancing the overall economic impact of the events [4] Group 4: Talent Development - Yichun has established a talent development system for curling, supported by sports schools and clubs, focusing on training and competition pathways [5][6] - The city has founded the Yichun Curling Academy, which has successfully trained a significant number of coaches and athletes, contributing to the city's competitive success [6] - A comprehensive talent reserve system has been formed, with 21 coaches, 410 athletes, and 38 referees, ensuring a strong foundation for the future of curling in Yichun [6]