Core Viewpoint - The "Su Super" football league has become a phenomenon, igniting public enthusiasm for sports and tourism, leading to significant economic benefits for participating cities [3][5][8]. Group 1: Event Impact - The recent victory of Changzhou's team marked the end of a nine-match winless streak, generating excitement among over 42,000 fans and prompting a wave of promotional activities in the local tourism sector [3][4]. - Since its inception on May 10, the "Su Super" league has attracted over 1.2 million spectators by the ninth round, indicating its popularity and potential for growth [4][5]. - The league has significantly boosted local economies, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5][8]. Group 2: Marketing and Promotions - Changzhou has implemented various marketing strategies, including free entry for visitors with the surname "Zhao" and discounts for local residents and teachers, to capitalize on the league's popularity [4][5]. - The league's success has inspired other regions to launch similar football leagues, such as the "Gan Super" and "Han Super," indicating a trend of localized sports events gaining traction [11][12]. Group 3: Cultural and Economic Integration - The "Su Super" league has enhanced local cultural identity and pride, with 72.3% of respondents believing it strengthens cultural recognition and 61.4% feeling it promotes sports participation [7][9]. - The integration of sports events with tourism and local culture has created a comprehensive value chain, driving consumer engagement and economic activity [8][13]. - The rise of "Su Super" style leagues is seen as a way to utilize existing sports facilities and promote local culture, leading to increased demand for sports-related services and products [13][14].

常州队的"笔画"保卫战迎来了曙光！8月16日晚，凭借30岁青训教练赵连平的门前捡漏破门，常州1比0战胜镇江， 打破了"苏超"9轮比赛以来的不胜和零进球纪录。 现场超过4.2万名球迷见证了这一激动人心的时刻。为答谢全网热爱，常州连夜火速向全民送出六重大礼，其中包 括新增一轮"常州赢球"抽奖，欢庆氛围堪比过年。 自江苏省城市足球联赛(下称"苏超")成为现象级赛事以来，全民观赛热情被彻底点燃，不仅足球及各类赛事运动 迎来高光时刻，"跟着赛事去旅游"也掀起热潮。同时，苏超之外，多地正在或筹备举办"苏超式"足球联赛，包括 赣超、湘超、川超、渝超、汉超等。"苏超式"足球联赛正呈现出多点开花的态势。 现象级赛事捧红更多IP 赵连平的进球，不仅点燃了球场激情，更在常州全市文旅行业掀起新一轮福利放送热潮。其中，山水园景区与天 目湖南山竹海景区联合推出特别福利：即日起至8月31日，全国范围内所有姓氏为"赵"的游客，只需凭本人有效身 份证件，即可免门票入园游览。 为庆祝常州队在"苏超"进球，淹城春秋乐园官方视频号8月17日宣布，8月17日至8月22日，对所有镇江市民免门 票，对全国体育老师免门票，且体育老师可免费带一名音乐或美术老 ...

在贵州安顺，游客在当地人指导下体验蜡染技艺；在山东莱西，木偶戏表演在夜晚揭开帷幕；在四川自 贡，VR技术还原千年光影…… 近期，文旅市场新场景新业态不断涌现，为人们提供差异化的旅行体验，带动文旅消费全面升级。"今 年暑期，文旅行业融合创新、活力迸发，夜游和避暑游等新场景下的消费热力十足，城乡旅游双向流动 加强，青少年暑期旅游等需求快速增长。"复旦大学旅游学系副教授郭旸在接受记者采访时介绍。 夜间时段也是旅游消费的高峰期。在上海，江南古典园林豫园与现代科技结合，在夜晚向游客展示光影 与诗意之美；在贵州，灯光将甲秀楼映衬得更加古朴典雅，游客纷纷拍照打卡；在杭州，暮色笼罩西 湖，游客登上小舟，一观湖心夜景…… 当前，随着人们文化需求的不断提升，旅游市场也发展出了更丰富的业态。走进云南普洱景迈山，游客 在老茶人指导下体验茶叶的制作过程，了解深厚的茶文化；走进贵州侗族村寨，特色民歌旋律悠扬，身 着民族服饰的村民翩翩起舞，独特的民族舞蹈吸引了人们前来观赏。 近期，多地红色旅游热度升高，纪念馆、红色遗址等迎来了大批参观者。某旅行平台数据显示，暑期以 来，其红色旅游产品预订量增长显著，用户年轻化、亲子化的特征明显，80后、9 ...

Core Insights - Guangzhou's tourism and cultural consumption have shown significant growth in the first half of 2025, with total visitors reaching 113 million, a year-on-year increase of 6.3%, and cultural tourism consumption totaling 162.18 billion yuan, up 8.1% [1][3] - The city is becoming a popular destination for both domestic and international tourists, with inbound overnight visitors increasing by 14.4% to 2.605 million and inbound tourism consumption rising by 16.8% to 1.88 billion USD [1][3] Group 1: Tourism Growth - Guangzhou's tourism market is expected to thrive in the first half of 2025, driven by its strong city appeal, international hub status, and upcoming events like the 15th National Games [3] - The city ranks among the top three destinations for self-driving and free travel in China, reflecting its growing popularity [3] - The "holiday economy" is a key indicator of Guangzhou's status as a popular destination, with significant visitor numbers during major holidays [4] Group 2: International Connectivity - The number of foreign visitors entering Guangzhou through Baiyun Airport has surged, with over 650,000 foreign nationals entering visa-free, marking a 129% increase [5] - New international flight routes and partnerships with airlines have enhanced Guangzhou's global connectivity, facilitating easier access for tourists [5] Group 3: Cultural Events and Promotions - The "Guangzhou New Year Flower Viewing" event attracted over 70 global tourism influencers, promoting the city's cultural heritage and enhancing its international image [6] - Guangzhou hosted the 2025 International Tourism Expo, featuring over 1,000 tourism agencies from 55 countries, further solidifying its position as a key player in the global tourism market [7] Group 4: Sports and Arts Integration - The upcoming 15th National Games in November 2025 is expected to boost tourism, with the city promoting sports and cultural tourism through various initiatives [10] - The city is actively developing its "International Performing Arts Center," with numerous performances and events scheduled to attract visitors [13][14]

Group 1 - The core idea of the articles revolves around leveraging sports events to boost local tourism and economy in Qingchuan County, integrating sports with cultural and culinary experiences to enhance visitor engagement and spending [1][2][3][4][6] - Qingchuan County has successfully hosted over 12,000 basketball matches since the inception of the "Baba Basketball" platform, attracting more than 6,800 teams, which has significantly increased local foot traffic and business opportunities [4][5] - The county's strategy includes a "1+20+N" model, where the central basketball park serves as the hub, radiating to 20 towns and incorporating various local activities to create a vibrant "Baba Economy" [4][10] Group 2 - The integration of sports events with local culture and cuisine has led to a notable increase in tourism revenue, with a reported 33.4% year-on-year growth in comprehensive tourism consumption during the recent May Day holiday, totaling 470 million yuan [6][13] - Local businesses have thrived due to the influx of visitors, with many previously idle shops now bustling with activity, resulting in the establishment of 38 new businesses in just six months [5][10] - The "Baba Economy" has diversified, with various local events and activities enhancing the overall visitor experience, leading to increased income for local residents and a more sustainable economic model [8][12][13]

21世纪经济报道记者 唐唯珂 广州、佛山报道 随着端午假期临近，旅游市场再次升温。作为中国首个入选世界非物质文化遗产的传统节日，端午节期 间的划龙舟、吃粽子等民俗正逐渐成为游客选择旅行目的地的重要考量因素。 OTA数据显示，与去年相比，端午民俗体验游的搜索热度同比增长50%。游客热衷于参与各地的赛龙 舟、包粽子、佩香囊等传统活动，感受浓厚的节日氛围。 还未到正式比赛日，5月27日晚间，佛山叠滘夜训现场灯火通明，两岸围观训练的游客、村民和"长枪短 炮"挤满了叠滘S湾、C湾、L湾。 当晚有叠滘"郭富城"之称的龙舟队队员，这个18岁的小伙刚结束一天的实习工作。他在训练空隙向21世 纪经济报道记者表示，"我是被同学拉'入坑'的，"他擦着汗笑道，"那家伙是本村人，天天跟我念叨龙舟 多有意思，我已经跟着朱氏龙船队连续参加四年比赛了，队里很多人都是十几岁就开始扒龙舟，也有父 子齐上阵扒龙舟。" 这支队伍的训练强度可不小——每年清明一过就开始筹备，每晚8点半到深夜的河道就成了他们的"健身 房"。"白天当打工人，晚上当划桨人。" 问起坚持的理由，小伙子眼睛一亮："赢比赛后全队去烧烤、到沙滩玩，那感觉比拿奖金还爽！"现在他 正和 ...

本届长三角体育节将持续至11月，以"绿色、健康、融合、共享"为主题，设置竞技类、展演类、活动类三类共28项体育赛 事活动，竞技类项目既包括篮球、足球等群众喜闻乐见的体育项目，也首次引入匹克球、滑板、桨板等新兴潮流运动，吸引更 多年轻群体参与；展演类项目注重弘扬中华传统体育文化；活动类项目广泛覆盖全年龄段人群。 "跟着赛事去旅行" 在往届办赛的经验之上，本届长三角体育节采取了"引进来+走出去"的办赛模式，所有赛事活动均以招投标的方式向社会公 开招募承办单位，并交由市场主体承办。同时鼓励各赛事活动承办方推进赛事"进街区、景区、商圈"，打造"体育+"生态链，将 赛事流量转化为消费增量，助力区域经济增效。 开幕式现场，伴随着响亮的笛声，2025中国坐标·上海城市定向户外挑战赛正式开赛，现场近万名运动员以上海体育场为起 点，开启"边赛边游"的趣味挑战之旅。 赛场之外，"运动无界·乐享长三角"主题嘉年华于5月24日—25日在徐家汇体育公园举办。这场为期两天的主题嘉年华亮点纷 呈，一站式承包长三角市民的精彩周末：首届上海市社会体育指导员开放日精心准备了翻滚吧高尔夫、全能打"弓"人、 才"滑"横溢、乒了乓啷等13项趣味体验项 ...