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在成都|跟着赛事去旅行,领略世运之城的动感之美
Xin Hua She· 2025-08-14 12:05
继2023年成功举办世界大学生运动会后,今年8月,成都将迎来世界运动会。这座绿意盎然的公园城市、智慧涌动的创新高地、历史底蕴与现 代活力交融的文旅胜地,完美诠释了运动与休闲的和谐共生。成都正以其蓬勃的创造力和诗意的宜居温度,向世界绽放其卓然魅力。《在成 都》栏目将聚焦成都近年来的瞩目成就,带你深度探寻这座日益精彩的城市! 运动无限气象万千 ↑8月11日,瑞士队队员在世运会混合室外拔河580公斤级赛后庆祝。新华社记者李博摄 ↑8月12日,葡萄牙队球员科斯塔在世运会沙滩手球男子决赛中进攻。新华社记者陈振海摄 ↑8月9日,美国选手克劳迪奥在世运会男子索道滑水复活赛中。新华社记者贝赫摄 多样化的观赛环境 创新的世运主题城市景观 琳琅满目的纪念品商店 人们在观看赛事的同时 充分体验"体育+"带来的快乐 ↑8月7日,观众在世运会开幕式现场。新华社记者徐速绘摄 ↑这是8月9日在成都三岔湖桃花岛拍摄的索道滑水项目比赛现场(无人机照片)。新华社记者邵泽东摄 成都世运会这一国际性体育盛会的举办 为天府之城注入全新活力 ↑这是8月7日拍摄的世运会开幕式焰火表演。新华社记者孙非摄 ↑8月7日,在成都天府广场,人们走过世运会倒计时牌。 ...
县域体育活力足(建设体育强国)
Ren Min Ri Bao· 2025-07-13 21:59
Group 1: Martial Arts Industry in Cangzhou - Cangzhou has established itself as a hub for martial arts, with over 130 training bases set up domestically and internationally, attracting more than a hundred foreign martial arts enthusiasts annually [2] - The city has a rich martial arts heritage, with over 50 types of martial arts originating from the area, and it has been recognized as a "hometown of martial arts" since 1992 [1] - The local martial arts training industry is expanding, with 70 martial arts schools and 18 traditional martial arts heritage bases established, indicating significant growth in the sector [2] Group 2: Fishing Industry in Nanchong - The 14th China Shengzhong Lake International Fishing Competition has significantly boosted tourism, attracting over 30,000 participants from more than 50 countries and generating over 28 billion yuan in tourism revenue [4] - The local economy has benefited from the fishing events, with over 150 guesthouses established around Shengzhong Lake, often fully booked due to high demand [4] - Nanchong County is developing a comprehensive sports event system, planning to host 19 high-quality sports events in 2024, which is expected to attract nearly 20,000 participants [5]
2025年U18曲棍球亚洲杯赛在四川达州开幕
Zhong Guo Xin Wen Wang· 2025-07-03 01:30
Group 1 - The 2025 U18 Hockey Asia Cup commenced on July 2 at the National Hockey Training Base in Dazhou, Sichuan Province, with a friendly match between China and Malaysia marking the event's opening [1][2] - The tournament will run until July 13, featuring 19 teams from 11 countries and regions in Asia, competing for the title of future hockey stars [2] - Dazhou's National Hockey Training Base, recognized as one of the first two national training bases by the General Administration of Sport of China, offers professional facilities including two national standard fields and a 1,050-seat grandstand [2] Group 2 - Dazhou has been a key city in Sichuan Province for developing hockey talent, successfully supplying athletes to national teams, with notable players achieving success in international competitions [4] - The city is exploring a "sports + multi-industry" integration model, as demonstrated by the recent "Enjoy Exciting Events · Taste Sichuan Cuisine" series, which attracted significant public participation and converted event traffic into economic growth [4] - The U18 Hockey Asia Cup serves as an opportunity for Dazhou to deepen its "sports + tourism" integration, promoting local cultural and natural attractions alongside the event [4]
从“看热闹”到“留下来”:流量狂欢后,“X超”留给文旅的生死考
Guan Cha Zhe Wang· 2025-06-26 11:51
Core Viewpoint - The rise of "sports + tourism" is transforming local economies by leveraging sports events to drive tourism and consumption, with the "Su Super" league exemplifying this trend [1][11][20]. Group 1: Sports Events and Tourism Integration - The "Su Super" league has gained immense popularity, leading to a surge in tourism as fans travel to cities hosting matches, effectively turning sports events into economic engines for local areas [1][9][10]. - Various cities are implementing promotional strategies, such as free entry to attractions and discounts for fans, to attract visitors during match days [2][4][5]. - The success of "Su Super" is attributed to its ability to create a cultural symbol and a new business model that combines sports events with tourism, resulting in a mutually beneficial relationship [1][12][20]. Group 2: Economic Impact and Consumer Behavior - Data shows significant increases in hotel bookings and attraction visits in cities hosting "Su Super" matches, with some cities experiencing booking increases of up to 150% compared to the previous year [9][10]. - The integration of local culture and community engagement in events like "Su Super" enhances the overall experience for visitors, fostering a sense of belonging and encouraging repeat visits [10][20]. - The phenomenon of "following the event to travel" has become a new trend, with many fans planning trips around match schedules, thus boosting local economies [1][11][19]. Group 3: Future Prospects and Challenges - Other regions are looking to replicate the "Su Super" model, but success will depend on their unique cultural offerings and the ability to sustain interest beyond the initial excitement [12][16][20]. - Experts emphasize the need for local governments to enhance infrastructure and service quality to accommodate increased tourist flows resulting from such events [14][15][19]. - The long-term viability of this model hinges on the ability to convert transient event-driven tourism into sustained economic growth through ongoing engagement and diverse tourism offerings [17][20].
“体育+旅游”有人气更有机遇
Ren Min Ri Bao· 2025-06-17 20:22
Group 1 - The integration of sports and tourism is gaining popularity, with events like "Su Chao" and dragon boat races driving demand for experiential travel [1][2][3] - The "Su Chao" football league has become a significant attraction, leading to increased travel bookings in cities like Wuxi, Suzhou, and Nanjing during graduation season [2] - Dragon boat races have significantly boosted tourism orders, with cities like Foshan and Hunan seeing year-on-year increases of 167% and 85% respectively [3] Group 2 - Outdoor sports are encouraging longer stays, with many tourists engaging in activities like surfing and beach volleyball in destinations like Hainan [4] - Yunnan's Lijiang is attracting over 33,000 athletes and outdoor enthusiasts annually, promoting various outdoor experiences that combine nature and culture [5] - The development of high-quality outdoor sports destinations is essential for promoting the integration of sports and tourism, creating new consumption scenarios [5][6] Group 3 - The integration of sports and tourism is creating new opportunities for related industries, as seen in Shandong's unique sports tourism projects [7] - Events like the Weihai 100 Super Cross-Country Race and the mountain running carnival in Weifang are drawing participants from outside the region, enhancing local economies [7] - Qinhuangdao is leveraging its coastal resources to attract over 100,000 visitors annually for sailing and other water sports, expanding its tourism offerings [7] Group 4 - The "Domestic Tourism Enhancement Plan (2023-2025)" aims to promote deep integration between tourism and sports, indicating a future growth trajectory for the "sports + tourism" industry [8]
2025中国环塔国际拉力赛落幕 闭幕式暨颁奖仪式在麦盖提县举行
Huan Qiu Wang· 2025-06-11 03:47
Group 1 - The 2025 China Rally International Race concluded in the Taklamakan Desert, showcasing the event's significance in promoting sports and tourism in Kashgar [1][3] - The event featured 233 drivers covering a distance of 4,500 kilometers, emphasizing the spirit of challenge and perseverance [3][5] - The race has become China's only international long-distance motorsport event, enhancing Xinjiang's reputation in the sports sector [5][6] Group 2 - The closing ceremony included awards for various categories, highlighting the competitive level and diversity of the event [8] - The top three overall results were achieved by teams from Shaanxi, Hebei, and Duanai, showcasing the high level of competition [8] - The event attracted top drivers and teams from around the world, serving as a platform to display Xinjiang's stunning landscapes and diverse culture [10]
国际青年“跟着环塔游新疆”:在赛事中体验丝路魅力
Zhong Guo Xin Wen Wang· 2025-06-08 12:52
Core Insights - The 2025 China Silk Road International Rally, known for its scenic and extensive route, successfully concluded in Xinjiang, attracting global attention and showcasing the region's natural beauty and cultural diversity [1][2]. Group 1: Event Overview - The rally commenced on May 20 in Aksu City and concluded on June 1 in Makit County, covering nearly 5,200 kilometers with approximately 2,200 kilometers of special stages, featuring diverse terrains such as deserts and canyons [2]. - The event included participation from 55 teams, 105 cars, 23 motorcycles, and 233 competitors from various countries, serving as a "mobile business card" for Xinjiang's cultural and tourism industry [2]. Group 2: Cultural and Environmental Impact - International students from Beijing Language University participated in the event, experiencing Xinjiang's natural landscapes and cultural richness, highlighting the event as both a sports competition and a cultural journey [3][6]. - The ecological restoration efforts in Kekeya, which transformed a desert area into an oasis through local government and community initiatives, were particularly impactful for the students, showcasing sustainable development [3][5]. Group 3: Personal Experiences - Students expressed their admiration for the stunning landscapes and cultural heritage encountered during the rally, with specific mentions of the historical and modern cultural blend in locations like Yotkan Ancient City and the breathtaking scenery of the Kunlun Mountains [6]. - The event allowed students to engage with local culture, try Chinese new energy vehicles, and enhance their language skills while participating in the rally, fostering cross-cultural exchanges [4][6].
一张票根玩转一座城:文旅融合的消费新密码
Sou Hu Cai Jing· 2025-05-19 05:20
Core Insights - The tourism industry is increasingly adopting a "cross-industry linkage" approach, where a single ticket can connect various aspects of the consumer experience, such as theater tickets offering discounts on art exhibitions and train tickets providing half-price access to tourist attractions [1][2][4] Group 1: Ticket Bundling and Consumer Behavior - The trend of "one ticket covers all" is gaining traction, allowing consumers to save money by purchasing bundled packages that include tickets for attractions, transportation, and accommodations [2][4] - This bundling strategy, referred to as "main ticket attracting secondary consumption," encourages tourists to explore surrounding areas and spend more, as seen in the case of a theater ticket that includes discounts at local restaurants [4][12] Group 2: Transportation as a Marketing Tool - Train tickets are being transformed into tourism vouchers, as demonstrated by a campaign in Luoyang where train ticket holders received half-price entry to attractions, resulting in increased ticket sales and overall consumer spending [5][9] - The integration of transportation and tourism not only boosts passenger numbers for railways but also enhances foot traffic for local businesses, creating a win-win situation for all parties involved [5][9] Group 3: Sports Events and Local Economy - Sports events are being leveraged to stimulate local economies, with ticket purchases linked to discounts on hotels and attractions, leading to significant increases in local restaurant revenues during event periods [7][9] - This model converts one-time sports event attendance into ongoing economic activity, benefiting local businesses and increasing overall GDP contributions [9] Group 4: Underlying Mechanisms - The success of the "ticket root" model is driven by three key factors: aggregation of traffic, penetration of consumption scenarios, and consumer spending inertia [10] - The initial purchase acts as a "spending trigger," encouraging consumers to continue spending as they perceive they are saving money [10] Group 5: Future Trends - The future of the "ticket root" model is expected to shift from physical tickets to a digital ecosystem, with possibilities for electronic tickets linked to mobile payment platforms and AI-driven recommendations for bundled packages [13] - The ultimate goal remains to ensure that consumers feel they are getting a good deal, which is crucial for driving continued engagement and spending in the tourism sector [13]
赛事流量转出文旅增量
Jing Ji Ri Bao· 2025-05-17 21:50
"将体育赛事活动办在群众身边,可以增加赛事活动的烟火气,带旺街区、商圈的满满人气,激发景区 的勃勃生机,激发体育赛事活动的经济活力。"克州文化体育广播电视和旅游局党组书记、副局长马中 阳说。 据悉,加上此次联赛,去年11月至今克州已举办4次民间足球赛事。今年一季度,克州累计接待游客人 次同比增长逾51%,游客总花费同比增长超58%。 特种车辆展示、极限运动表演、沙漠穿越探险……近日,2025新疆特种旅游节在新疆克拉玛依市乌尔禾 区世界魔鬼城景区开幕,吸引了众多来自全国各地的特种旅游爱好者、国际特旅赛事组织及专业探险机 构参与。 自2010年以来,新疆特种旅游节已推出"达喀尔英雄挑战赛""穿越塔克拉玛干沙漠""纵横北疆""环游天 山"等一系列具有代表性的新疆自驾游线路,通过"赛事牵引、科技赋能、产业融合"三维驱动,发展具 有鲜明特色的"荒野经济"业态。 "克拉玛依的雅丹地貌、峡谷沟壑以及胡杨林为特种旅游创造了极佳条件。今年是我们连续三年承办特 种旅游节,除了举行达喀尔地面越野等赛事外,还增加了热气球、动力伞、直升机等低空体验项 目。"克拉玛依市文体旅游局党组副书记、局长王晓佳说。 达喀尔英雄挑战赛是新疆特种旅游 ...
我省市县“五一”假期推出丰富多彩活动
Hai Nan Ri Bao· 2025-05-07 00:56
Group 1 - The article highlights the vibrant tourism activities across various cities and counties in Hainan during the "May Day" holiday, attracting both domestic and international visitors [2][3][4] - Sanya reported a total of 887,500 visitors during the holiday, marking a 15.88% increase year-on-year, with total spending reaching 2.093 billion yuan, up 8.28% [3] - Danzhou's Haihua Island attracted over 130,000 visitors, showcasing unique volcanic coastal scenery and various engaging activities [4] Group 2 - Qionghai received 500,600 visitors, a 17.9% increase, with total tourism revenue of 325 million yuan, reflecting a strong performance in the one-day tour market [5] - Wanning welcomed 428,900 tourists, achieving a 13.11% growth, with total tourism revenue of 275 million yuan, emphasizing diverse tourism experiences [6] - Changjiang hosted 117,700 visitors, a 10.1% increase, with total spending of approximately 48.96 million yuan, driven by beach tourism and sports events [8] Group 3 - Qiongzhong attracted 68,800 visitors, a 19.94% increase, with total revenue of 33.46 million yuan, highlighting the success of rainforest activities and cultural events [9] - Baisha saw a total of 42,600 visitors, a significant 59% increase, with total spending reaching 18.59 million yuan, driven by eco-tourism and red tourism initiatives [10]