Core Insights - The article discusses the "immersive in-store support" initiative organized by the marketing department of Huangpi District in Wuhan, aimed at enhancing the operational capabilities of local merchants through targeted strategies, scientific inventory management, and spatial optimization [1] Group 1: Targeted Strategies - The marketing team developed tailored solutions for merchants based on actual sales data, such as "breakfast combo promotions" for community convenience stores and "holiday-themed marketing" for specialty shops [2] - Merchants reported significant sales increases, with one store's weekend sales doubling due to the implementation of a "family package" designed by the marketing team [2] Group 2: Scientific Inventory Management - Merchants were guided to establish a scientific inventory management system, which included the "first in, first out" principle for product display and "limited-time promotions" to clear near-expiry items [3] - One store owner noted a 20% increase in inventory turnover speed and an 18% reduction in loss rates due to the new inventory management techniques [3] Group 3: Spatial Optimization - The marketing team restructured store layouts to enhance customer experience, creating dedicated areas for high-frequency items and themed displays to attract customers [4] - Following the redesign, one store experienced a 15% increase in customer return rates and an 8% rise in average transaction value [4] Group 4: Overall Impact - The initiative involved comprehensive support from the marketing team, including store diagnostics, implementation of strategies, and tracking of results, leading to improved efficiency and revenue for retail businesses [4]