精准施策

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利率不动如山:中国经济的“稳”与“进”
Sou Hu Cai Jing· 2025-09-22 11:39
Core Viewpoint - The decision to maintain the Loan Prime Rate (LPR) at 3% and 3.5% reflects a strategic approach to stabilize the economy while promoting gradual progress, amidst global interest rate fluctuations and inflation uncertainties [4]. Group 1: Monetary Policy - The LPR was kept unchanged as of September 22, indicating a deliberate and targeted monetary policy rather than inaction [4]. - The current environment of low interest rates for corporate and personal housing loans, approximately 3.1%, aims to alleviate financial burdens for businesses and residents [4]. Group 2: Economic Strategy - The rationale behind not further lowering interest rates is to avoid excessive borrowing that could inflate asset bubbles, while also preventing high rates that could suppress consumption and investment [4]. - The focus is on precise measures, utilizing structural tools and targeted relending to direct financial resources towards key areas such as technological innovation and green development [4]. Group 3: Future Outlook - A stable and low interest rate environment is seen as a foundation for accumulating strength in the Chinese economy, preparing for the next phase of high-quality growth [4].
武汉黄陂:“沉浸式驻店”激活商户发展新动能
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-28 08:10
近期,武汉市黄陂区营销部组织营销人员开展"沉浸式驻店帮扶"行动,通过"精准施策、科学理货、场 景再造"三步工作法,面对面指导商户优化经营模式,助力客户经营能力稳步提升。 精准施策:靶向方案激活销售动能 "多亏罗经理驻店时帮我设计的'家庭套餐',周末销量翻了一番!"微蔓便利店的张先生感慨道。营销团 队深入一线市场,结合商户实际经营数据,量身定制解决方案:针对社区便利店推出"早餐组合促销", 指导景区特产店打造"节日主题营销",为校园周边店铺设计"课间能量补给包"。张先生的店铺通过"亲 子套餐+趣味陈列"组合策略,单日销售额连连上升,商品动销率显著提升。 科学理货:动态管理盘活商品价值 "以前总为临期商品发愁,现在有了夏经理教的'黄金动线法',周转速度快了20%!"百汇副食店赵老板 指着焕然一新的货架介绍。营销人员驻店期间,现场指导商户建立科学理货机制:按"先进先出"原则调 整粮油制品陈列顺序,设置"限时特惠促销"集中清理临期商品;针对酒类专柜,运用"视觉焦点法"将礼 盒装商品摆放在入口黄金位置。通过电子台账系统实时监控库存,赵老板的店铺损耗率下降18%,资金 回笼周期缩短7天。 场景再造:空间优化提升消费体验 ...