Core Viewpoint - The article discusses the issues surrounding the performance of the Ultraman children's theater, highlighting consumer dissatisfaction due to high ticket prices and poor quality of the shows, which raises concerns about misleading advertising and the authenticity of licensing agreements [2][5][7]. Group 1: Consumer Experience - Parents are willing to pay high prices for children's shows, but many report disappointment due to false advertising and poor performance quality [2][5]. - Specific complaints include missing promised perks, such as VIP packages, and subpar production values, leading to a negative experience for children [5][6]. - Legal experts suggest that consumers may have grounds for claims under consumer protection laws due to misleading advertising practices [7][16]. Group 2: Licensing and Authorization Issues - The Ultraman IP is highly lucrative, generating $7.4 billion in total revenue in 2024, ranking it as the 53rd most profitable IP globally [3]. - There are discrepancies in licensing fees, with some performances authorized for as low as 3,000 yuan, raising questions about the legitimacy of these licenses [3][15]. - The core copyright holder, New Chuanghua, has stated that they have not authorized theater performances in cinemas, indicating potential unauthorized use of the IP [15][17]. Group 3: Market Dynamics and Historical Context - The article outlines a complex licensing landscape where multiple companies hold different rights to the Ultraman IP, leading to inconsistent quality and consumer confusion [18][19]. - Historical contracts from 1976 have resulted in fragmented rights, complicating the current market and potentially leading to significant financial losses for the original copyright holder [19][24]. - The article emphasizes the importance of proper IP management and the need for companies to establish robust licensing frameworks to avoid future disputes and protect brand integrity [26].