Core Insights - The report highlights the rapid rise of "building figures" in China's trendy toy market, which combines assembly play with IP character appeal, breaking traditional limitations and creating a new category in the toy industry [1][10][11] Group 1: Market Trends - The global toy industry is witnessing a shift towards character-based and assembly play, with building figures becoming a focal point, contributing nearly half of the market size and showing faster growth than the industry average [2][20] - The compound annual growth rate (CAGR) for building figures in China is projected to reach 41% from 2023 to 2028, significantly outpacing the global average [2][21] Group 2: Value Reconstruction - Building figures are redefining the value system of toys by integrating personal interaction and emotional value, allowing players to experience a sense of achievement through assembly and emotional connection through IP characters [3][25] - The demand for building figures has evolved from mere playability to a comprehensive experience that includes emotional and intellectual engagement, with 60% of consumers prioritizing safety and environmental materials [4][5] Group 3: Consumer Demographics - The consumer base for building figures is diversifying, with key demographics including parent-child families and young professionals, particularly in first-tier cities [6][7] - Among parents, 26-35-year-old mothers are the primary decision-makers, while the adult self-purchase group is characterized by younger, urban consumers who value emotional connections to specific IPs [6][7] Group 4: Future Outlook - The future of the building figure industry will focus on deepening IP development and product innovation, with an emphasis on smart and scenario-based features [8][22] - Domestic brands like Blokku are leading the category innovation by combining standardized development with personalized IP, transitioning building figures from niche hobbies to mainstream trends [8][22]

布鲁可 20250710 摘要 布鲁可是一家高速成长的拼搭角色类玩具领导者，成立于 2014 年， 2025 年推出女性向和成人向玩具，并开始海外布局，为未来业绩提升 打基础。公司股权结构集中，创始人周伟松持股 55%，上市后总股本接 近 90%全流通。 公司收入从 2021 年的 3 亿增长至 2025 年的预计 40 亿，2024 年净利 润 5.8 亿，净利率 26%，毛利率 53%，财务指标优秀。预计 2025 年 利润约为 10 亿元。 公司主要产品为拼搭角色类玩具，奥特曼 IP 占比接近一半。渠道方面， 从线上销售为主转向拓展线下经销渠道，目前主要市场仍集中在中国， 海外市场占比低，但东南亚市场占比提升。 全球玩具市场规模约 7,000 多亿人民币，增速约 5%；中国玩具市场规 模约 1,000 多亿人民币，增速预计达 10%左右。中国拼搭类玩具增速 预计达 20%左右，角色类玩具市场增速接近 20%。 全球拼搭角色类玩具市场由乐高和万代主导，合计市占率 75%。布鲁可 在全球市占率约为 6%，在中国市占率高达 30%，远超乐高和万代。公 司采取农村包围城市战略，以低价产品布局三四线及以下城市。 ...

[Table_Title] IP 衍生品产业研究（八）：布鲁可新 IP 新玩法 上线，持续拓客群助力成长 联合研究丨行业点评 %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 近期 IP 衍生品龙头布鲁可官方发布 2 个新 IP，酷洛米（三丽鸥旗下 IP）和叶罗丽（精英动漫 旗下 IP），且为全新嗒豆系列，特点是拼搭可动、磁吸功能；此前官方已有发布 2025 年夏季将 会推出这 2 个 IP 并将推出新系列和新玩法。 分析师及联系人 [Table_Author] 蔡方羿 高超 仲敏丽 SAC：S0490516060001 SAC：S0490516080001 SAC：S0490522050001 SFC：BUV463 SFC：BUX177 杨云祺 章颖佳 SAC：S0490524090002 请阅读最后评级说明和重要声明 2 / 7 %% %% %% %% research.95579.com 2 轻工&传媒 cjzqdt11111 [Table_Title2] IP 衍生品产业研究（八）：布鲁可新 IP 新玩法 上线，持续拓客群助力 ...

Group 1 - The core message highlights that the company, 卡游动漫, has been awarded the "2025 Human Resource Management Excellence Award," reflecting its long-term commitment to human resource management [1][3] - The award signifies industry recognition of 卡游's talent strategy, emphasizing the importance of effective human resource management in driving team cohesion and creativity [3][6] - The company has established a mature system for talent recruitment, development, and retention, aligning with its development needs and respecting employee growth [3][6] Group 2 - The company's recruitment efforts are evident through its recent job postings, showcasing its vibrant development and urgent need for new talent [5][6] - The recognition from the award serves as a strong signal to the market that 卡游 values and nurtures talent, enhancing its employer brand attractiveness [6] - The award not only summarizes past efforts but also acts as motivation for future growth, indicating a commitment to mutual development between the company and its employees [6]

Core Insights - The company is launching multiple new Ultraman series products as part of its strategic partnership in the "Chasing Light Journey: Looking Forward to the 60th Anniversary of Ultraman Theme Exhibition" [1][2] - The exhibition features over 100 rare Ultraman exhibits, including unique props and illustrations, marking a significant cultural event in mainland China [1][2] - The BFC community is thriving, with a creative competition that encourages player engagement and showcases their creations, enhancing brand loyalty [1][2] Product and Market Strategy - The company has established a strong relationship with the Ultraman IP, having launched over 80 Ultraman figurines across three product lines, catering to fans of all ages [2] - The product offerings include various versions such as Hero10, Legend, and preCOOL, covering over 140 Ultraman character images [2] - Continuous investment in innovation has led to over 500 patents, supporting the development of six classic series [2] Financial Projections - The company maintains its revenue forecasts, expecting operating revenues of 3.77 billion, 5.31 billion, and 7.01 billion yuan for 2025-2027 [3] - Projected net profits for the same period are 960 million, 1.48 billion, and 2.08 billion yuan, with EPS estimates of 3.9, 6.0, and 8.4 yuan respectively [3] - The company is following a strategic direction of "full demographics, full price range, and globalization" to enhance product diversity for Ultraman fans [3]

BFC 作品展及创作赛点燃"奥迷"热情 港股公司报告 | 公司点评 布鲁可（00325） 证券研究报告 与奥特曼 IP 深化合作，强化 IP 变现产业身位 公司将发布多款奥特曼系列新品 公司作为独家战略合作伙伴深度参与「追光之旅·展望奥特曼 60 周年主题 展」，公司将发布多款奥特曼系列新品，并展陈 100 多件布鲁可奥特曼积木 人 BFC 作品，同时，现场还将举办多场奥特曼积木人 BFC 创作赛。 本次展览是中国大陆超大规模、超高规格的奥特曼系列主题展，有上百件 圆谷珍稀展品首次出海展出，孤品道具、稀有角色、设计师丸山浩绘制的 插画与设计稿等珍贵资料都将呈现，新英雄"奥美迦奥特曼"也迎来舞台 首秀。 超 100 件的布鲁可奥特曼积木人 BFC 作品展成了本次主题展的一大亮点， 布鲁可奥特曼系列积木人以极强的二创可塑性成功地呈现了创作者们天马 行空的想象。 为持续深化 BFC 品牌创新文化，布鲁可还发起 BFC 创作赛，邀请玩家利用 积木人进行创作，获奖作品不仅有奖励，还有机会随品牌全球巡展。如今， 布鲁可 BFC 创作赛体系愈发完善，已经形成了线上创作赛、线下速拼赛、 全球作品展三大核心板块，BFC 社区也 ...

IP经济热潮正席卷全球资本市场。近期，日本三丽鸥、万代南梦宫、任天堂等知名IP运营商股价纷纷逼 近或创下历史新高；美国迪士尼公司股价也于6月30日创下近3年新高；而中国公司泡泡玛特旗下的 LABUBU火爆全球，最近一年其股价涨幅超过500%。 三丽鸥旗下最为中国粉丝熟知的IP是Hello Kitty（凯蒂猫），万代南梦宫旗下拥有龙珠、海贼王、高达 等IP。任天堂则以游戏IP为主，旗下马力欧、宝可梦等经典IP在国内有很高的知名度。 如果将时间往前推就会发现，全球IP运营商的集体上涨，已经持续了相当长一段时间。比如三丽鸥从 2022年6月就开始上涨并持续至今。任凭市场波动，万代南梦宫和任天堂的上涨，几乎都持续了十年以 上。 IP运营商股价的强势表现，首先得益于其对经典IP的成功运营。拿拥有奥特曼IP的日本圆谷公司来说， 奥特曼是一个诞生近60年的IP，前两年，凭借奥特曼卡牌在中国市场的成功，圆谷公司收入大涨。2022 年1月到2023年8月其股价涨幅超过1000%。 经典IP的一个显著的特点是其拥有"穿越周期"的能力。历经数十年，即便社会发展已天翻地覆，消费品 类大为丰富，消费方式和消费习惯都有很大的改变，但围绕 ...

Core Insights - The article discusses the evolving consumer psychology of young people, particularly those born in the 90s and 00s, highlighting their unique purchasing behaviors and preferences for emotional value over practicality [3][5][11] - It emphasizes the importance of brands establishing emotional connections with consumers, moving beyond traditional marketing strategies to engage with the emotional needs of the younger demographic [4][8][9] Group 1: Young Consumer Behavior - Young consumers are increasingly drawn to personalized and niche products, with trends like Lolita fashion becoming mainstream, reflecting a shift towards the acceptance of subcultures [3][5] - Emotional consumption is on the rise, with brands like Nike and Adidas adapting their marketing strategies to create deeper emotional connections with consumers [4][11] - The difference in consumer logic between generations is evident, with older consumers prioritizing practicality and brand reliability, while younger consumers focus on emotional value and identity representation [5][11] Group 2: Brand Strategies - Brands are encouraged to redefine their identity and marketing strategies to resonate with the emotional needs of consumers, moving from a fixed image to a more flexible and open approach [8][9] - Successful brands like Pop Mart and Jellycat have capitalized on emotional branding by creating products with personality and stories, allowing them to maintain consumer loyalty despite higher price points [5][11] - The need for brands to adapt to rapidly changing consumer preferences is critical, requiring a balance between maintaining core values and being responsive to market trends [9][12]

6月20日业绩说明会,视频直播,网络文字互动 问：我是上海证券报记者，想六家公司，在新客群的拓展和消费场景的多元化方面，未来有什么具体举 措？答：感谢您的提问。公司始终聚焦市场消费热点，自2022年开始，围绕"Z世代"消费群体需求，引 进泛二次元业态。于2023年创立了经营泛二次元业态的"Fun肆街区"，并不断完善二次元品类，以头部 品牌、谷子店、IP快闪店、IP策展，加快形成二次元业态高地。2025年，新世界城一方面将在8楼商场 增加潮玩经营品类，打2造"三坑服饰"区等；另一方面正在打造市中心高区楼层商旅文最大的新空间。 包括杜莎夫人蜡像馆、大型策展IP项目，小剧场群等演艺新空间，吸引年轻客群的体验消费。今年7月 起，包括"航海王大航海时代亚洲巡展"、奥特曼60周年展、数码宝贝等三展同步推出。在打造消费新场 景方面，2025年伊始，公司积极探索从"百货购物"向"生活方式目的地"的场景和营销双升级路径，在做 好传统节假日营销的同时，通过构建"文旅、动漫、策展、演艺、服务"五大消费新场景，通过空间优化 与结构调整，推动消费体验升级。 截至2025年6月27日收盘，新世界（600628）报收于7.31元，较上周的 ...

2025.06. 23 本文字数：2462，阅读时长大约4分钟 作者 | 第一财经 周艾琳 年初时，DeepSeek的崛起带动"中国资产重估"，此后这一主题不再局限于科技互联网行业，中国新 消费和创新药都有所表现，而这三大主题也在今年引领了港股行情。 投行的数据显示，当前国际资金对中国的配置比例仍处于历史低位附近，但摩根士丹利近期也提及， 大多数全球投资者都明确表示，有意愿重新增配部分中国资产。 在美国资管巨头骏利亨德森投资（Janus Henderson Investors）大中华区股票负责人、基金经理缪子 美（Victoria Mio）看来，那些有创新和突破的行业企业会受重估，例如，能运用AI实现增长或降本 增效的企业、有创新药以及产线可能会被跨国药企看中的医疗企业、能打造全球品牌的消费企业。 港股、美股皆有机会 行业当前的共识在于，今年美股和中国股市都有布局机会，而港股的机会可能优于A股。 事实上，今年港股的消费板块人气已经超过了互联网。 从消费板块来看，泡泡玛特（09992.HK）、蜜雪集团（02097.HK）、老铺黄金（06181.HK）被投 资者称为"港股三姐妹"。缪子美在3月时的一篇调研笔记中就 ...