Core Viewpoint - The article highlights the 20th anniversary celebration of He Shanyuan, a local baozi chain in Nanjing, featuring a promotional event offering free fresh meat baozi to citizens, showcasing the brand's commitment to quality and community engagement [1][13]. Company Overview - He Shanyuan started in 2005 as a small 20-square-meter shop and has grown to over 1,500 stores nationwide, establishing a strong presence in nine provinces and one city [5][7]. - The brand operates more than 400 stores in Nanjing alone, serving over 170 million customers annually and selling over 600 million baozi each year [7]. Product Highlights - The star product, the fresh meat baozi, weighs 110 grams and is made from high-quality pork with a 95% repurchase rate, indicating strong consumer approval [3]. - The baozi is recognized as "Jiangsu's signature snack" and is made fresh daily, emphasizing the brand's commitment to quality and freshness [3][11]. Business Model Innovation - He Shanyuan has adopted an all-channel, multi-time period business model, expanding beyond traditional breakfast offerings to include lunch and dinner options, thus enhancing customer reach [9]. - The company has upgraded its dining experience to provide a full meal service throughout the day, including various convenient meal options [9]. Operational and Supply Chain Strength - The company supports franchisees with a comprehensive service model, ensuring smooth operations from initial consultation to ongoing management [11]. - He Shanyuan has established a robust supply chain, including a 1,000-acre vegetable base and a 40-acre filling factory, ensuring fresh and safe ingredient supply [11]. Future Plans - The brand aims to enhance its store profitability by upgrading to a sixth-generation store model, focusing on optimizing customer experience and reinforcing its "freshly made" concept [14].