Core Viewpoint - The article highlights the 20th anniversary celebration of He Shanyuan, a local baozi chain in Nanjing, featuring a promotional event offering free fresh meat baozi to citizens, showcasing the brand's commitment to quality and community engagement [1][13]. Company Overview - He Shanyuan started in 2005 as a small 20-square-meter shop and has grown to over 1,500 stores nationwide, establishing a strong presence in nine provinces and one city [5][7]. - The brand operates more than 400 stores in Nanjing alone, serving over 170 million customers annually and selling over 600 million baozi each year [7]. Product Highlights - The star product, the fresh meat baozi, weighs 110 grams and is made from high-quality pork with a 95% repurchase rate, indicating strong consumer approval [3]. - The baozi is recognized as "Jiangsu's signature snack" and is made fresh daily, emphasizing the brand's commitment to quality and freshness [3][11]. Business Model Innovation - He Shanyuan has adopted an all-channel, multi-time period business model, expanding beyond traditional breakfast offerings to include lunch and dinner options, thus enhancing customer reach [9]. - The company has upgraded its dining experience to provide a full meal service throughout the day, including various convenient meal options [9]. Operational and Supply Chain Strength - The company supports franchisees with a comprehensive service model, ensuring smooth operations from initial consultation to ongoing management [11]. - He Shanyuan has established a robust supply chain, including a 1,000-acre vegetable base and a 40-acre filling factory, ensuring fresh and safe ingredient supply [11]. Future Plans - The brand aims to enhance its store profitability by upgrading to a sixth-generation store model, focusing on optimizing customer experience and reinforcing its "freshly made" concept [14].

Core Viewpoint - The article discusses the recent Michelin Guide for Hangzhou, highlighting the absence of the well-known "Hangzhou Xiaolongbao" (soup dumplings) from the list, despite its popularity and cultural significance in the region [3][4][5]. Group 1: Michelin Guide and Local Cuisine - The 2025 Michelin Guide for Hangzhou includes a list of affordable restaurants, known as "Bib Gourmand," featuring local delicacies such as fried eel noodles and wontons, but notably excludes "Hangzhou Xiaolongbao" [3][4]. - The author reflects on the personal connection to "Hangzhou Xiaolongbao," which is often associated with the city despite its origins in neighboring Shengzhou [9][10]. Group 2: Shengzhou's Culinary Identity - Shengzhou, a county-level city under Shaoxing, is characterized by its rich culinary culture, particularly its variety of dumplings and buns, which are integral to local identity [12][14]. - The article emphasizes the unique types of buns found in Shengzhou, such as "fresh meat big buns" and "tofu small buns," showcasing the diversity and innovation in local cuisine [21][23]. Group 3: Historical Context and Economic Impact - The history of Shengzhou's dumpling-making can be traced back to the 1980s when local residents began to migrate and establish businesses, leading to the proliferation of Shengzhou-style buns across the country [45][47]. - The local snack industry, particularly "Shengzhou snacks," has grown into a significant economic sector, with an annual output value exceeding 100 billion yuan, driven by the popularity of dumplings and other local specialties [47][49].