编辑：张澍楠 国家卫健委提醒，生活类美容机构、美发店、美甲店等严禁开展"轻医美"项目，公众切勿贪图便宜或心 存侥幸，置健康与安全于不顾。 国家卫健委提醒，"轻医美速成班"将医疗行为"生活化"，通过模糊资质、简化技术等手段蒙蔽消费者， 往往存在非法行医、冒名培训、非法使用销售医美药品及医疗器械、颁发假培训证(资格证)等多种违法 行为。公众不要轻信"三天速成学打针""零基础小白放心学"等营销话术。(完) 来源：中国新闻网 中国国家卫健委点名"轻医美速成班"：往往存在多种违法行为 中新社北京2月10日电 (记者 李纯)中国国家卫生健康委员会10日在北京举行新闻发布会。国家卫健委新 闻发言人谢杨提示，"轻医美速成班"通过模糊资质、简化技术等手段蒙蔽消费者，往往存在多种违法行 为。公众不要轻信"三天速成学打针""零基础小白放心学"等营销话术。 谢杨表示，近年来医美行业迅速发展，其中以激光、药物注射为主要形式的"轻医美"吸引了众多求美者 的目光。一些不良商家借机炒作"容貌焦虑"，隐瞒医美风险，甚至在不具备资质条件的情况下，非法开 展"轻医美速成班"等活动，学员间互相注射美容针等操作导致的致伤致残事件时有发生，不具备医师资 ...

Core Insights - The "light medical beauty" market in China is experiencing rapid growth, with user numbers expected to reach 31.05 million by 2025 and market size projected to exceed 300 billion yuan by 2026 [1] - "Light medical beauty" refers to non-surgical cosmetic procedures, which are marketed as low-risk and quick, but still involve medical practices [1] - There is a concerning trend of unregulated training programs that promise quick mastery of "light medical beauty" techniques, often without proper medical qualifications [2][3][7] Market Growth - The user base for "light medical beauty" is on the rise, with projections indicating significant market expansion in the coming years [1] - The market is characterized by a blend of medical and cosmetic services, leading to potential consumer confusion regarding the risks involved [1] Training and Qualifications - Numerous training institutions offer short courses that claim to teach "light medical beauty" techniques in just three days, often targeting individuals without medical backgrounds [3][5][6] - Many of these institutions provide certificates that lack official recognition, raising concerns about the legitimacy of the training [7][9] - Experts emphasize that practitioners in "light medical beauty" must possess medical qualifications, contrary to claims made by some training providers [9][13] Regulatory Concerns - The lack of stringent regulations and oversight in the "light medical beauty" sector has led to the proliferation of unlicensed practices and training programs [12][16] - Experts recommend enhancing regulatory frameworks and increasing penalties for violations to deter illegal activities in the industry [16][17] - There is a need for better consumer education to help individuals discern legitimate services from fraudulent ones [15][17] Consumer Awareness - Many consumers are misled by the marketing of "light medical beauty" services, often underestimating the associated risks due to aggressive promotional tactics [15] - The blurred lines between medical and cosmetic services complicate consumer understanding and decision-making [15] Recommendations for Improvement - Establishing a formal training system and regulatory oversight for "light medical beauty" practices is essential to ensure safety and efficacy [16][17] - Implementing stricter advertising regulations to prevent misleading claims and ensuring that promotional materials are scientifically accurate [16][17] - Creating a public platform for authentic case studies and outcomes in the "light medical beauty" sector to enhance transparency and accountability [17]

Core Insights - The "light medical beauty" market in China is experiencing rapid growth, with user numbers expected to reach 31.05 million by 2025 and the market size projected to exceed 300 billion yuan by 2026 [2] - "Light medical beauty" refers to non-surgical cosmetic procedures, which are characterized by flexibility, minimal trauma, short recovery times, and low risks, yet still fall under medical practices [2] - There is a concerning trend of unregulated training institutions offering quick courses that promise to teach "light medical beauty" techniques in just a few days, often without proper medical qualifications [3][4][7] Market Growth - The user base for "light medical beauty" is continuously expanding, contributing to the overall market growth [2] - The market is expected to surpass 300 billion yuan by 2026, indicating a significant opportunity for investment and development in this sector [2] Training Institutions - Numerous training institutions are advertising short courses that claim to enable individuals with no medical background to perform "light medical beauty" procedures [3][4] - These institutions often promote a "quick and easy" approach to learning, with some courses lasting only three days and covering various techniques [4][6] - Many of these institutions provide certificates that lack proper accreditation, raising concerns about the legitimacy of the training [7] Employment Opportunities - Graduates from these training programs are often encouraged to work as beauty consultants or to refer clients to medical institutions, creating a potential gray market for medical referrals [9] - The training institutions promote a model where individuals can earn significant income through client referrals, even if they do not perform the procedures themselves [9][10] Regulatory Concerns - There is a lack of regulatory oversight in the "light medical beauty" sector, with many practitioners operating without the necessary medical qualifications [8] - Experts emphasize that individuals performing "light medical beauty" procedures should possess medical licenses and be registered with health authorities [8]

Core Viewpoint - The medical beauty industry is experiencing rapid growth driven by the "beauty economy," with numerous training institutions promoting quick training courses for beginners, often misleadingly claiming that participants can quickly become profitable in the field [1][3][12]. Group 1: Industry Practices - Many training institutions falsely advertise themselves as affiliated with "public universities," while they are actually private training companies [3][6]. - Some institutions encourage students to practice on each other, which raises significant safety concerns [4][6]. - The courses often promise quick financial returns, with instructors emphasizing that medical beauty relies on technical skills that can be learned quickly [6][9]. Group 2: Regulatory Environment - In 2023, the State Administration for Market Regulation issued guidelines prohibiting training for individuals without medical qualifications, emphasizing that medical beauty training should only be conducted by accredited institutions [1][12]. - The guidelines also prohibit the use of misleading claims regarding the potential for quick wealth through medical beauty training [12][10]. - Legal experts highlight that engaging in medical beauty practices without the necessary qualifications constitutes illegal medical practice, which can lead to severe legal consequences [11][13]. Group 3: Consumer Awareness - There is a growing concern about the proliferation of "quick training" programs that mislead consumers regarding their ability to practice legally in the medical beauty field [13][14]. - Consumers are advised to be cautious and to choose legitimate medical beauty institutions, as many of these training programs lack proper accreditation and oversight [13][14]. - Social media platforms are identified as key channels for the promotion of these unregulated training programs, and there is a call for stricter monitoring of such content to prevent illegal practices [13][14].

Core Viewpoint - The article highlights the alarming rise of illegal medical beauty training programs that promise quick financial success with minimal training, posing significant risks to public health and safety [1][3][4]. Group 1: Illegal Training Programs - Illegal medical beauty training programs are being conducted across multiple cities, with claims of transforming "zero-based" students into practitioners within just three days [2][3]. - Trainers emphasize the potential for high daily earnings in the medical beauty industry, suggesting that procedures can be completed in as little as 10 to 30 minutes, leading to income ranging from hundreds to thousands of yuan per customer [3][4]. Group 2: Training Content and Methods - The training includes theoretical lessons, practical injection techniques, and marketing strategies to attract customers, with a focus on how to handle customer complaints [4][8]. - Trainers openly discuss the risks associated with using unregulated products, such as botulinum toxin, and acknowledge the use of potentially dangerous substitutes [4][5]. Group 3: Marketing and Customer Acquisition - Trainers instruct students on how to market themselves effectively, encouraging them to create a persona that attracts clients, even if they lack formal qualifications [8][9]. - The concept of "packaging oneself" is emphasized, where students are advised to present their training as advanced to gain customer trust [8]. Group 4: Regulatory Violations - The training programs operate without the necessary medical licenses, and trainers provide guidance on how to evade regulatory scrutiny [9][11]. - The article notes that the certificates issued by these programs are essentially worthless in terms of legal compliance, with trainers admitting that the industry often operates without oversight [11][12]. Group 5: Enforcement Actions - Following investigations, regulatory authorities in multiple regions have begun to crack down on these illegal training programs, uncovering unlicensed medical products and unsafe practices [12][13].