Core Insights - The "light medical beauty" market in China is experiencing rapid growth, with user numbers expected to reach 31.05 million by 2025 and market size projected to exceed 300 billion yuan by 2026 [1] - "Light medical beauty" refers to non-surgical cosmetic procedures, which are marketed as low-risk and quick, but still involve medical practices [1] - There is a concerning trend of unregulated training programs that promise quick mastery of "light medical beauty" techniques, often without proper medical qualifications [2][3][7] Market Growth - The user base for "light medical beauty" is on the rise, with projections indicating significant market expansion in the coming years [1] - The market is characterized by a blend of medical and cosmetic services, leading to potential consumer confusion regarding the risks involved [1] Training and Qualifications - Numerous training institutions offer short courses that claim to teach "light medical beauty" techniques in just three days, often targeting individuals without medical backgrounds [3][5][6] - Many of these institutions provide certificates that lack official recognition, raising concerns about the legitimacy of the training [7][9] - Experts emphasize that practitioners in "light medical beauty" must possess medical qualifications, contrary to claims made by some training providers [9][13] Regulatory Concerns - The lack of stringent regulations and oversight in the "light medical beauty" sector has led to the proliferation of unlicensed practices and training programs [12][16] - Experts recommend enhancing regulatory frameworks and increasing penalties for violations to deter illegal activities in the industry [16][17] - There is a need for better consumer education to help individuals discern legitimate services from fraudulent ones [15][17] Consumer Awareness - Many consumers are misled by the marketing of "light medical beauty" services, often underestimating the associated risks due to aggressive promotional tactics [15] - The blurred lines between medical and cosmetic services complicate consumer understanding and decision-making [15] Recommendations for Improvement - Establishing a formal training system and regulatory oversight for "light medical beauty" practices is essential to ensure safety and efficacy [16][17] - Implementing stricter advertising regulations to prevent misleading claims and ensuring that promotional materials are scientifically accurate [16][17] - Creating a public platform for authentic case studies and outcomes in the "light medical beauty" sector to enhance transparency and accountability [17]

Core Insights - The "light medical beauty" market in China is experiencing rapid growth, with user numbers expected to reach 31.05 million by 2025 and the market size projected to exceed 300 billion yuan by 2026 [2] - "Light medical beauty" refers to non-surgical cosmetic procedures, which are characterized by flexibility, minimal trauma, short recovery times, and low risks, yet still fall under medical practices [2] - There is a concerning trend of unregulated training institutions offering quick courses that promise to teach "light medical beauty" techniques in just a few days, often without proper medical qualifications [3][4][7] Market Growth - The user base for "light medical beauty" is continuously expanding, contributing to the overall market growth [2] - The market is expected to surpass 300 billion yuan by 2026, indicating a significant opportunity for investment and development in this sector [2] Training Institutions - Numerous training institutions are advertising short courses that claim to enable individuals with no medical background to perform "light medical beauty" procedures [3][4] - These institutions often promote a "quick and easy" approach to learning, with some courses lasting only three days and covering various techniques [4][6] - Many of these institutions provide certificates that lack proper accreditation, raising concerns about the legitimacy of the training [7] Employment Opportunities - Graduates from these training programs are often encouraged to work as beauty consultants or to refer clients to medical institutions, creating a potential gray market for medical referrals [9] - The training institutions promote a model where individuals can earn significant income through client referrals, even if they do not perform the procedures themselves [9][10] Regulatory Concerns - There is a lack of regulatory oversight in the "light medical beauty" sector, with many practitioners operating without the necessary medical qualifications [8] - Experts emphasize that individuals performing "light medical beauty" procedures should possess medical licenses and be registered with health authorities [8]

在"颜值经济"的推动下，医美行业炙手可热。正值暑期，各大种草平台上出现了大量推广医美培训速成班的内容。不少培训机构打出"零基础小白放心学"等 宣传语进行招生，以"美业新手避坑指南让你开业即盈利""教你如何三句话就让客户买单"等话术强调可通过医美创业"致富"。 近日，南都N视频记者进一步调查发现，有的医美培训机构标榜"公立大学"，实为培训企业，在培训期间还让学员互相扎针练习。还有机构工作人员在介绍 课程时强调，"目的是让大家第一时间回去能变现上手，能够赚钱"，"做'无针'项目就是完全不用担心有关医疗资质的问题，不怕查。" 事实上，早在2023年，市场监管总局等部门印发的《关于进一步加强医疗美容行业监管工作的指导意见》就提到，"严禁对'零基础'等无行医资质人员提供 医疗美容技术培训；严禁利用、冒用或者虚构国家机关、科研机构等名义对医疗美容培训机构进行推荐或者证明；严禁宣称学习医疗美容技术能够快速致 富。" 有业内律师向南都N视频记者分析指出，医疗美容属于医疗行为，未取得《医师资格证书》和《医师执业证书》的，不具备从业资格。未取得合法资质擅自 从业，属于非法行医，一旦发生医疗事故，需承担法律责任。此外，各大社交平台 ...

Core Viewpoint - The article highlights the alarming rise of illegal medical beauty training programs that promise quick financial success with minimal training, posing significant risks to public health and safety [1][3][4]. Group 1: Illegal Training Programs - Illegal medical beauty training programs are being conducted across multiple cities, with claims of transforming "zero-based" students into practitioners within just three days [2][3]. - Trainers emphasize the potential for high daily earnings in the medical beauty industry, suggesting that procedures can be completed in as little as 10 to 30 minutes, leading to income ranging from hundreds to thousands of yuan per customer [3][4]. Group 2: Training Content and Methods - The training includes theoretical lessons, practical injection techniques, and marketing strategies to attract customers, with a focus on how to handle customer complaints [4][8]. - Trainers openly discuss the risks associated with using unregulated products, such as botulinum toxin, and acknowledge the use of potentially dangerous substitutes [4][5]. Group 3: Marketing and Customer Acquisition - Trainers instruct students on how to market themselves effectively, encouraging them to create a persona that attracts clients, even if they lack formal qualifications [8][9]. - The concept of "packaging oneself" is emphasized, where students are advised to present their training as advanced to gain customer trust [8]. Group 4: Regulatory Violations - The training programs operate without the necessary medical licenses, and trainers provide guidance on how to evade regulatory scrutiny [9][11]. - The article notes that the certificates issued by these programs are essentially worthless in terms of legal compliance, with trainers admitting that the industry often operates without oversight [11][12]. Group 5: Enforcement Actions - Following investigations, regulatory authorities in multiple regions have begun to crack down on these illegal training programs, uncovering unlicensed medical products and unsafe practices [12][13].