Core Insights - The article highlights the enthusiasm and confidence of Canadian companies participating in the China International Import Expo (CIIE), emphasizing the importance of this platform for enhancing trade relations between Canada and China [1][2]. Group 1: Participation and Agreements - Canada was one of the 12 guest countries at the first CIIE, signing 48 agreements worth over 1.6 billion Canadian dollars, marking a strong start to its relationship with the expo [2]. - Canadian companies have showcased a variety of high-quality products, including health products, ice wine, and maternal and infant goods, which have gained recognition in the Chinese market [2][3]. Group 2: Market Engagement and Growth - The CIIE provides a safe market testing environment for Canadian products, allowing companies to interact directly with consumers and understand market performance, which is crucial for product optimization and strategy adjustment [3][4]. - Companies like Jamieson have established a strong presence in China, with Jamieson setting up its headquarters in Shanghai in 2023, reflecting its commitment to the Chinese market [3]. Group 3: Future Directions and Support - Canadian companies are expected to focus on natural health, green technology, and creative design to further leverage the CIIE platform for market expansion, aligning with global sustainability trends and Chinese market demands [7]. - Organizations like the Canada-China Trade Council and local chambers of commerce are actively supporting Canadian enterprises at the expo, enhancing participation effectiveness and fostering collaboration [7].