斯蒂芬·达令：进博会为我们提供了一个直接与消费者互动的机会。我们尝试将品牌的理念讲给消费 者，也向消费者学习该怎样去生产、推出商品，这是一个螺旋式上升的过程。展会结束后，我们会系统 讨论意见与反馈，更好地将公司的产品推广出去。 斯蒂芬·达令 小小伞品牌创始人 本届进博会，170家企业和27家机构第八年参展，成为展会的"全勤生"。同时，本届进博会参展企业较 上届新增600多家，其中不乏第一次参展的"新面孔"。记者邀请到连续8年参展的德国生命科学企业拜耳 和首次参展的新西兰儿童营养品牌小小伞相关负责人，请他们分享对于进博会以及中国市场的看法与期 待。 记者：作为全球首个以进口为主题的国家级展会，进博会常办常新、越办越好，您如何看待进博会这一 平台？ 张蕾：进博会给企业提供了将展品变为商品、从展商变为投资商的机会。我刚开始参展的时候，跨国企 业更多是把全球的创新成果带到中国。随着进博会的举办，跨国企业有更多机会了解中国市场、接触中 国的消费者和客户，和中国合作伙伴建立更紧密的联系，实现共创共享。 斯蒂芬·达令：我们很早就知道进博会这一平台，考虑到今年公司业务足够成熟，我们才选择主动参 加。通过进博会，我们找到了不少 ...

Core Insights - The article highlights the enthusiasm and confidence of Canadian companies participating in the China International Import Expo (CIIE), emphasizing the importance of this platform for enhancing trade relations between Canada and China [1][2]. Group 1: Participation and Agreements - Canada was one of the 12 guest countries at the first CIIE, signing 48 agreements worth over 1.6 billion Canadian dollars, marking a strong start to its relationship with the expo [2]. - Canadian companies have showcased a variety of high-quality products, including health products, ice wine, and maternal and infant goods, which have gained recognition in the Chinese market [2][3]. Group 2: Market Engagement and Growth - The CIIE provides a safe market testing environment for Canadian products, allowing companies to interact directly with consumers and understand market performance, which is crucial for product optimization and strategy adjustment [3][4]. - Companies like Jamieson have established a strong presence in China, with Jamieson setting up its headquarters in Shanghai in 2023, reflecting its commitment to the Chinese market [3]. Group 3: Future Directions and Support - Canadian companies are expected to focus on natural health, green technology, and creative design to further leverage the CIIE platform for market expansion, aligning with global sustainability trends and Chinese market demands [7]. - Organizations like the Canada-China Trade Council and local chambers of commerce are actively supporting Canadian enterprises at the expo, enhancing participation effectiveness and fostering collaboration [7].