站在"健康中国2030"战略深入推进与大众健康消费需求持续升级的关键节点，12月20日至22日，第四届 中国营养师发展大会在珠海隆重举办。本届大会以"聚合向新"为主题，汇聚全国营养专家、行业从业者 及领先健康品牌，旨在凝聚专业力量，深化交流合作，共同推动营养健康产业的创新突破与高质量发 展。 作为全球高端营养及健康产业的领导者，健合集团携旗下源自澳洲的自然营养品牌Swisse斯维诗以及高 端婴幼儿营养与健康品牌合生元参会并设置产品展台。此外，凭借卓越的专业实力与产品品质，两大品 牌、三款产品赢得了专业评审团以及组委会专家们的高度评价，一举斩获三项大奖，充分彰显了自身在 营养健康领域的专业影响力与创新引领力。 深耕全家庭营养健康，卓越品质收获行业认可 中国营养师发展大会由中国营养师发展大会组委会主办，历经三载沉淀，已成为洞察行业趋势、激发专 业智慧碰撞的年度盛会。其中，每年的重磅环节"营养师心选健康好物"颁奖盛典，旨在以千余名营养师 的专业视角为标尺，为消费者用心选出一批兼具健康价值与科学支撑的健康好物，向公众传递科学的健 康理念。 此次，健合集团旗下三款产品脱颖而出，斩获了3个"营养师心选健康好物"奖项，其中 ...

Core Viewpoint - Swisse has successfully navigated a decade of growth in the Chinese health market, evolving from an Australian brand to a global health leader, leveraging local insights and consumer trends to enhance its brand positioning and product offerings [5][10]. Group 1: Company Growth and Market Position - Swisse entered the Chinese market in 2015 and has since become a pioneer in the nutrition industry, achieving significant milestones through strategic adaptations to local consumer preferences [5][6]. - The brand capitalized on the rise of cross-border e-commerce and the growing trust in overseas products, leading to a substantial increase in visibility and sales from 2016 to 2018 [6][7]. - By 2019, Swisse transitioned to a localized brand strategy, launching multiple product lines to cater to diverse consumer needs, resulting in a top ranking in the online VHMS market in China [7][9]. - In 2023, Swisse announced the "Swisse Mega Brand" strategy, achieving over 1 billion AUD in global sales and becoming the top nutrition brand in China [9][10]. Group 2: Consumer Insights and Product Innovation - Swisse's product development is driven by a deep understanding of evolving consumer health needs, shifting from basic supplementation to personalized, age-specific nutrition [12][15]. - The brand emphasizes a "natural health" philosophy, aligning its product offerings with consumer lifestyles and fostering emotional connections with its audience [12][13]. - Swisse adheres to a "three truths" principle—genuine reputation, proven effectiveness, and safety—ensuring high-quality products that resonate with consumers [15]. Group 3: Strategic Partnerships and Future Outlook - The company emphasizes long-term partnerships and product quality, aiming to build a collaborative ecosystem with stakeholders [18][22]. - Swisse plans to continue innovating based on consumer insights, reinforcing its commitment to scientific validation and compliance while enhancing brand and channel synergy [19][22]. - The leadership expresses confidence in navigating future challenges and opportunities in the health market, focusing on sustainable growth and high-quality development [22].

天眼查App显示，近日，云南维他营养健康产业有限公司成立，法定代表人为彭万梅，注册资本100万 人民币，经营范围为许可项目：卫生用品和一次性使用医疗用品生产。（依法须经批准的项目，经相关 部门批准后方可开展经营活动，具体经营项目以相关部门批准文件或许可证件为准）一般项目：保健食 品（预包装）销售；居民日常生活服务；食品互联网销售（仅销售预包装食品）；技术服务、技术开 发、技术咨询、技术交流、技术转让、技术推广；日用百货销售；文具用品批发；化妆品批发；第一类 医疗器械销售；第二类医疗器械销售；医用口罩批发；农副产品销售。（除依法须经批准的项目外，凭 营业执照依法自主开展经营活动）。 ...

12月8日，Swisse斯维诗"聚力共赢，稳健增长"十周年合作伙伴大会如期举行。这个进入中国市场整整十年的澳洲品牌，用一场大会来回顾其 在中国市场的跨越式发展。 过去十年，中国大健康市场的变革速度远超预期：跨境电商从零爆发、一般贸易持续开放、口服美容品类迅速崛起，消费需求分层加速，渠道 走向抖音等多极并立。 作者 | 古尔波什 前言： 从跨境电商的试水者到中国市场第一，Swisse的中国十年是一部国际品牌本土化的教科书。 在这场永不停歇的竞赛中，Swisse不仅成功穿越周期，更完成了从"代购宠儿"到行业巨头的跃迁。Swisse自2019年起即稳居中国内地线上 VHMS 市场第一，并成为健合集团成人营养业务（ANC）的核心驱动力。 站在十年的节点上回望，中国市场成就了Swisse，而Swisse也已成为中国营养健康行业结构变迁的一部分。 中国十年： 01 与市场共振的三次战略跃迁 Swisse的中国征程始于2015年健合集团的战略性收购，其十年发展可清晰划分为三个关键阶段。 1.0时代（2016-2018年）是市场新军的精准卡位期 。 Swisse凭借代购兴起与跨境电商发展的双重机遇快速切入市场。在保健品市场仍 ...

破局的关键在于多方合力构建系统性防线。平台应切实当好"把关人"，细化账号专业资质认证标 准，对医疗健康类内容设置更高的发布门槛，完善技术识别手段，及时封禁违规账号。 监管部门需强化全链条整治力度，既要依法严惩违规账号及其背后组织，形成有力威慑，又要公开 典型案例，加强普法宣传。此外，消费者也需提升辨别能力，建立"资质先行"的判断标准，理性看待保 健品功效，并在合法权益受到侵害时注意留存证据、及时维权。 "营养师"称谓不容冒用滥用，更不能沦为推销的工具。唯有厘清营养指导和商业营销的边界，才能 营造清朗的健康消费环境，让优质的营养科普惠及大众。(本文来源：经济日报 作者：禹琳) 近日，中国消费者协会、中国市场监督管理学会联合发布消费提示，提醒消费者警惕"伪营养师"推 销保健食品。随着养生热潮持续升温，一些不法分子在短视频平台上打着"营养师"的旗号，以健康科普 为名售卖高价保健品，通过渲染焦虑、虚构案例、夸大疗效等手段误导公众，趁机敛财牟利。 "伪营养师"乱象，折射出营养师行业资质门槛模糊的困境。营养师在我国属于新兴职业，从业人数 较少且经验丰富者稀缺，部分从业者虽持有证书却难以胜任营养指导工作。此外，市场上存在如 ...

12月8日，以"聚力共赢 稳健增长"为主题的2025 Swisse斯维诗合作伙伴大会在广州隆重召开。2025年是 Swisse斯维诗正式进入中国市场的十周年，本次大会不仅是一场对过往历程的回顾，更是一次对未来征 程的展望。在十年深耕与积淀的基础上，Swisse斯维诗以真口碑、真有效、真安全的品牌内核，通过战 略发布、经验分享与深度对话，向一路鼎力支持的全体合作伙伴致以诚挚谢意，致力与合作伙伴携手探 索大健康领域的新机遇、共克新挑战。 十年淬炼两度飞跃，从澳洲品牌到全球健康引领者 2018年，跨境电商行业发展逐步走向规范化。Swisse斯维诗于2019年正式开启了国际品牌到本土化转型 的2.0时代，彼时，"健康中国"战略的持续深化促使消费者健康意识大幅提升，Swisse斯维诗精准洞察到 消费者关注内在健康与节奏的真实需求，将营养品打造成生活时尚单品，同时推出了儿童自然营养品品 牌 Little Swisse小小斯维诗、年轻人的及时营养搭档Swisse Me、超高端细胞营养抗衰品牌Swisse PLUS 三大品牌多个品类，满足不同人群的精细化营养需求。同期，Swisse斯维诗取得了中国内地线上VHMS 市场排名N ...

本届进博会以"新时代，共享未来"为主题，于2025年11月5日至10日在国家会展中心(上海)成功召开。 本届进博会不仅为深化国际经贸合作搭建了关键平台，更生动展现了中国市场的强劲活力与广阔前景。 在这场汇聚全球目光的盛会上，健合集团旗下源自澳洲的自然营养品牌Swisse斯维诗以创新科技为支 撑，携多款科学配比的营养健康产品精彩亮相。品牌通过系统化的健康解决方案，持续践行其对中国市 场的深耕承诺，致力于与本土消费者共同构建更加健康的未来生活。 创新成果集中呈现，收获权威认可 展会现场，Swisse斯维诗多角度展示了覆盖护肝、口服美容、心血管健康、抗衰以及儿童精准营养领域 的全家庭营养健康产品矩阵，吸引了众多参观者的关注。Swisse斯维诗还在现场打造了实时直播间，通 过专业主播的生动讲解与实时互动，有效放大展会影响力，打破了参展的空间限制，为线上观众创造了 即看即买的沉浸式体验。进博会期间，抖音渠道销售同比去年同期增长96%。其中，口服美容直播间销 售增长超133%。 在巡展过程中，澳大利亚投资贸易委员会首席执行官Dr Paul Grimes亲临Swisse斯维诗展位参观，对 Swisse斯维诗在深化中澳经贸合 ...

Core Insights - The article highlights the enthusiasm and confidence of Canadian companies participating in the China International Import Expo (CIIE), emphasizing the importance of this platform for enhancing trade relations between Canada and China [1][2]. Group 1: Participation and Agreements - Canada was one of the 12 guest countries at the first CIIE, signing 48 agreements worth over 1.6 billion Canadian dollars, marking a strong start to its relationship with the expo [2]. - Canadian companies have showcased a variety of high-quality products, including health products, ice wine, and maternal and infant goods, which have gained recognition in the Chinese market [2][3]. Group 2: Market Engagement and Growth - The CIIE provides a safe market testing environment for Canadian products, allowing companies to interact directly with consumers and understand market performance, which is crucial for product optimization and strategy adjustment [3][4]. - Companies like Jamieson have established a strong presence in China, with Jamieson setting up its headquarters in Shanghai in 2023, reflecting its commitment to the Chinese market [3]. Group 3: Future Directions and Support - Canadian companies are expected to focus on natural health, green technology, and creative design to further leverage the CIIE platform for market expansion, aligning with global sustainability trends and Chinese market demands [7]. - Organizations like the Canada-China Trade Council and local chambers of commerce are actively supporting Canadian enterprises at the expo, enhancing participation effectiveness and fostering collaboration [7].

Core Insights - Mom's Garden has won the prestigious Nourish Awards in the UK, highlighting its commitment to scientific research and adherence to German pharmaceutical standards [1][2] - The Nourish Awards are recognized in Europe for their rigorous evaluation process, aimed at honoring brands excelling in research innovation, product quality, and industry influence [2] Company Overview - Mom's Garden focuses on bone health research and has developed a best-selling product, liquid calcium, using high-absorption natural salmon bone calcium as a key ingredient [2] - The product is scientifically formulated with collagen, vitamin D, and vitamin K to maximize calcium absorption and provide effective solutions for bone health [2] Research and Development - The company collaborates with Fudan University Zhongshan Hospital to conduct clinical studies aimed at validating the safety and efficacy of salmon bone calcium in improving bone density and joint function [2] - Mom's Garden emphasizes scientific validation and aims to provide consumers with products backed by solid research [2] Future Directions - The global brand leader of Mom's Garden expressed commitment to continue investing in clinical validation and participating in industry exchanges to promote standardization and scientific advancement in the bone health sector [3]

Group 1 - The core concept of personalized nutrition is a shift from traditional one-size-fits-all approaches, focusing on individual characteristics such as genetics and lifestyle to create tailored intervention plans [2][5] - Aker BioMarine has integrated the concept of personalized nutrition into its product development and service processes, addressing the low omega-3 index in the Chinese population by recommending krill oil supplementation for those unable to consume deep-sea fish [2][3] - The company has participated in drafting industry standards for krill oil and emphasizes the importance of solid scientific research as a foundation for standard development [3][5] Group 2 - Aker BioMarine showcased its innovative product Lysoveta, which enhances the delivery of omega-3 and choline to the brain, potentially improving short-term memory and supporting cognitive health [4][6] - The company aims to contribute to the "Healthy China 2030" initiative by promoting the scientific concept of personalized nutrition and providing practical pathways for the nutrition industry [5][6] - Aker BioMarine plans to continue driving innovation through research and standardization, facilitating the practical application of personalized nutrition in health governance systems [6]