Core Insights - The product "ZUCCARI Double Anti-Birch Juice" has gained popularity on e-commerce platforms, marketed as an Italian import with anti-inflammatory benefits, and is priced at approximately 300 yuan per bottle [1][2] - The product's sales figures indicate significant consumer interest, with over 300 million yuan in total sales and nearly 11,000 units sold [2] - The parent company, Qingmu Technology, has successfully incubated the ZUCCARI brand, which has a gross margin of nearly 80%, significantly higher than other business segments [1][6] Sales Performance - The price for five bottles of "Double Anti-Birch Juice" is 1499 yuan, averaging about 300 yuan per bottle, while another product, "888 Metabolism Drink," is priced at 649 yuan per bottle [2] - The "Double Anti-Birch Juice" has sold nearly 11,000 units, contributing to over 300 million yuan in total sales across all platforms [2] Product Claims and Consumer Feedback - The product claims to improve skin texture and brightness, with reported increases of 30% and 34% respectively after 15 days of use, based on clinical trials [2] - Consumer feedback has been mixed, with some expressing skepticism about the product's effectiveness and questioning the high price [2][3] Regulatory Concerns - There are complaints regarding the lack of proper labeling in Chinese on the product, which is a requirement for imported food products in China [4] - The absence of compliant labeling raises questions about the product's legality and adherence to Chinese food safety standards [4] Company Background - Qingmu Technology, which launched the ZUCCARI brand in China in the second half of 2023, focuses on brand retail solutions and has seen significant growth in its brand incubation and management business [5] - The company reported a revenue of approximately 1.153 billion yuan for 2024, a year-on-year increase of 19.2%, with a notable growth of 126.51% in its brand incubation and management segment [5][6]