商业地产与零售

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印力集团携手泰国The Mall集团达成战略合作
Nan Fang Du Shi Bao· 2025-06-26 03:40
Core Viewpoint - The collaboration between Inli Group and The Mall Group aims to create a new commercial bridge between China and Thailand, focusing on cultural empowerment and innovative business models to enhance regional economic integration [1][6]. Group 1: Strategic Cooperation - A strategic cooperation agreement was signed between Inli Group and The Mall Group, focusing on three core areas: IP linkage and scene innovation, mutual membership system, and brand ecosystem alliance [3][5]. - The first collaboration will take place during the "9th Super-V Flower Festival" from July 18 to 27, featuring the "Kuad-Thai" IP to present Thai culture and lifestyle [5]. Group 2: Cultural and Economic Impact - The partnership is recognized as a model for government-business cooperation, promoting creative economies and cultural exchanges between the two countries [5][9]. - The collaboration is expected to enhance Thailand's international image and inject new vitality into regional tourism and retail through the integration of culture and commerce [9][11]. Group 3: Future Outlook - The partnership is seen as a new opportunity for deepening diplomatic and economic ties between China and Thailand, with a focus on mutual benefits and sustainable growth [6][11]. - Both companies aim to create a new paradigm of "retail + culture," establishing a bridge that connects the hearts of the people from both nations [11].