Core Viewpoint - The collaboration between Inli Group and The Mall Group aims to create a new commercial bridge between China and Thailand, focusing on cultural empowerment and innovative business models to enhance regional economic integration [1][6]. Group 1: Strategic Cooperation - A strategic cooperation agreement was signed between Inli Group and The Mall Group, focusing on three core areas: IP linkage and scene innovation, mutual membership system, and brand ecosystem alliance [3][5]. - The first collaboration will take place during the "9th Super-V Flower Festival" from July 18 to 27, featuring the "Kuad-Thai" IP to present Thai culture and lifestyle [5]. Group 2: Cultural and Economic Impact - The partnership is recognized as a model for government-business cooperation, promoting creative economies and cultural exchanges between the two countries [5][9]. - The collaboration is expected to enhance Thailand's international image and inject new vitality into regional tourism and retail through the integration of culture and commerce [9][11]. Group 3: Future Outlook - The partnership is seen as a new opportunity for deepening diplomatic and economic ties between China and Thailand, with a focus on mutual benefits and sustainable growth [6][11]. - Both companies aim to create a new paradigm of "retail + culture," establishing a bridge that connects the hearts of the people from both nations [11].

Core Viewpoint - The China Duty Free Group (CDF) is redefining the duty-free shopping experience by integrating traditional cultural elements with modern consumer engagement strategies, enhancing both emotional value and shopping experience [1][6]. Group 1: Cultural Integration and Consumer Experience - CDF's Global Enjoyment Season features a cultural immersion experience centered around floral themes, creating aesthetically pleasing shopping environments across its stores [2]. - The "Flower Garden" at CDF Haikou International Duty Free City offers a unique experience with traditional Chinese floral makeup and themed photo opportunities, attracting significant consumer interest [2][5]. - The company is focusing on creating differentiated consumer experiences around key events like Labor Day, Mother's Day, and 520, enhancing emotional connections through themed activities [5][6]. Group 2: Service Enhancement and Consumer Engagement - CDF has improved service offerings in response to the tourism surge during the Labor Day holiday, providing exclusive member benefits and convenient facilities [8]. - The introduction of immediate pickup for duty-free purchases allows consumers to enjoy a seamless shopping experience without needing to leave the island [8]. Group 3: Promotional Strategies and Consumer Incentives - Throughout May, CDF implemented a comprehensive promotional strategy using government vouchers and a points system to stimulate consumer spending across all platforms [9]. - The company offered various discounts and cashback incentives to attract both domestic and international consumers, ensuring broad market coverage [9]. Group 4: Future Initiatives - As the Global Enjoyment Season concludes, CDF is preparing for upcoming events like the Dragon Boat Festival, continuing to blend cultural elements with commercial offerings [11]. - The company aims to deepen the integration of culture into its business model, fostering a sense of cultural identity among consumers while providing high-quality products and services [11].