在文化赋能方面，悦食节深度链接本土与国际元素。广州主场联动40家宝藏主理人品牌，并邀请星级主厨现场创作限定菜品，焕新本土风味。武汉、广州等 项目则引入非遗美食与国际料理，搭建文化交流平台，丰富消费者的文化体验。 作为越秀商管"悦食节""悦潮节""悦购节"三大自造节IP矩阵的重要组成部分，本届悦食节再次体现了其"好商业"运营理念。越秀商管通过政企协同、IP深耕 与战略引领，持续推动商业价值与城市发展共生共荣，为广州培育建设国际消费中心城市注入商业活力。 南方+记者 周中雨 在"粤享暖冬，乐游广东"消费季的暖流中，越秀商管近期举办了以"悦探食界"为主题的悦食节活动。活动覆盖广州、佛山、武汉、西安等多城近20座商业 体，通过"美食+"多元融合策略，有效助力激活了冬日消费市场。 本次悦食节围绕"美食为核、多业联动、文化赋能"理念，打造了一系列沉浸式消费场景。数据显示，活动期间日均客流同比增长13%，日均销售额增长 21%，会员销售额大幅提升88%，累计带动近200家品牌商户营业额增长，餐饮业态销售额平均增幅达15%。 活动精准对接年轻消费趋势，在广州VT101维多利广场打造"花火生活集"，在武汉IFC国金天地营造"心 ...

一组组热力数据，跨越四季、贯穿街巷，印证着苏州观前街—平江路商圈的强劲活力。作为商圈建设的"操盘 者"，姑苏区平江街道以"IP+"战略为核心引擎，串联历史文脉与现代商业、潮流体验与民生需求，走出一条独具 特色的城市更新之路。 从"临顿一步漫古今"的场景营造，到"平江晒书""冬至大如年"的文化传承，再到仓街戏剧狂欢、长发商厦焕新的 商业实践，平江街道将文化符号转化为可消费、可体验、可传播的商业价值。今年以来实现营收近230亿元，年人 流量超7200万人次，规模比肩国内一线商业综合体。 如今，以全省第一身份冲刺全国示范步行街（商圈），平江街道主动打破传统思维、空间边界，重塑商圈的物理 空间、消费体验和商业形态，让游客的脚步慢下来、市民的体验丰富起来、消费的链条长起来，助力打造"代表未 来的发展方向"的创新型人文经济高地。 商圈联动 构建全域共生"生命体" 平江街道的更新实践，始于全域资源的整合与协同。 过去，观前街、平江路、临顿路、仓街各自为战，文化符号分散、消费场景割裂。如今，正通过文化纽带的串联 彻底改变，一个资源互补、客流互通、业态互融的商圈"生命体"加速形成。 全域联动，交通先行。依托地铁1号线、4号线、 ...

Core Insights - The article highlights the innovative approach of Singaporean businessman Lyu Wenyang in revitalizing business connections through the "Bomei" event, which serves as a bridge between Southeast Asian small businesses and global buyers [1][4]. Group 1: Event Overview - The "Bomei" event, held in the Asian Village, showcased diverse products and traditional crafts from over ten countries, aiming to connect local merchants with larger orders [4]. - Lyu Wenyang's strategy focused on creating a "two-way window" to display the variety of products in the Asian Village while educating local merchants about market demands [4]. Group 2: Unique Event Structure - The event's layout was restructured around "product functionality and cultural stories" rather than by country, enhancing visitor engagement and showcasing product differentiation [4]. - An unexpected collaboration emerged during the event when an Indonesian batik merchant, initially struggling with branding, successfully connected with a Japanese clothing brand after a cultural storytelling session [4]. Group 3: Long-term Impact and Future Plans - Lyu Wenyang aims to establish a "long-term cooperation network" for the Asian Village, organizing supply-demand matching sessions and addressing logistical concerns for merchants [8]. - Following the event, 28 merchant-buyer agreements were signed, and 12 merchants joined the newly formed "Asian Village Merchant Alliance," indicating a sustainable business model [8]. - Plans are in place to upgrade the "Bomei" event to a quarterly theme focusing on "Asian specialty foods," further promoting local products to larger markets [8].

Group 1 - The article emphasizes the transformation of traditional commercial districts into integrated experience spaces that combine various elements such as art, dining, and design, catering to modern consumers who value emotional and experiential purchases [1][2] - The concept of commercial districts is evolving to become not just shopping areas but also cultural and vibrant spaces that enhance consumer engagement and promote local culture, as seen in the bustling activities in Tianjin's Nankai District [1][2] - Successful commercial districts are described as "emotional magnets," serving as platforms for emotional expression, cultural representation, and identity recognition, which are crucial for attracting consumers and enhancing their shopping experience [2] Group 2 - The integration of local culture and unique characteristics into commercial offerings is essential for enhancing consumer loyalty and driving diverse business development, as demonstrated by various innovative approaches in different regions [2] - The article highlights that the vitality of consumption and urban development can be observed through the changing demands and scenarios in commercial districts, while the fundamental logic of business development remains focused on winning consumer hearts [2]

Core Insights - The article emphasizes the transformation of commercial districts into comprehensive experience spaces that integrate culture, dining, and design, moving beyond traditional shopping models [1][2] - It highlights the importance of emotional and experiential value in consumer behavior, suggesting that modern consumers are willing to pay for experiences rather than just products [1][2] Group 1: Commercial Districts - Commercial districts are evolving into cultural and vibrant spaces, combining shopping with artistic and culinary experiences to attract consumers [1] - The integration of local cultural elements into commercial offerings enhances consumer engagement and loyalty, driving diverse business development [2] Group 2: Consumer Behavior - Consumers are increasingly seeking emotional connections and cultural expressions in their shopping experiences, viewing commercial spaces as platforms for identity and memory [2] - Successful commercial entities are those that resonate with consumer emotions and cultural nostalgia, thereby enhancing the overall value of the shopping experience [2]

Group 1 - The "Gangying·New Street" cultural tourism commercial district in Longchang has achieved a remarkable 92% opening rate and an average monthly revenue exceeding 30 million yuan, indicating a strong activation of county-level consumption [1][3] - The district has seen an average daily foot traffic of 15,000, with peak holiday periods exceeding 50,000 visitors, showcasing its popularity and effective consumer engagement strategies [3][5] - The integration of local cultural elements, such as traditional architecture and intangible cultural heritage, has enhanced the consumer experience and contributed to the district's success [3][5] Group 2 - The total retail sales of social consumer goods in Longchang have increased from 13 billion yuan to 16 billion yuan, reflecting the positive economic impact of the "Gangying·New Street" district [5][7] - The district has become a hub for local youth, with 40% of new stores being first-time entrants in Longchang, fostering a return of talent and creating job opportunities in the local cultural tourism sector [7] - The focus on creating unique consumer experiences has transformed Longchang from a transit point into a destination, enhancing its appeal to both local and visiting consumers [7]

Core Viewpoint - The collaboration between Inli Group and The Mall Group aims to create a new commercial bridge between China and Thailand, focusing on cultural empowerment and innovative business models to enhance regional economic integration [1][6]. Group 1: Strategic Cooperation - A strategic cooperation agreement was signed between Inli Group and The Mall Group, focusing on three core areas: IP linkage and scene innovation, mutual membership system, and brand ecosystem alliance [3][5]. - The first collaboration will take place during the "9th Super-V Flower Festival" from July 18 to 27, featuring the "Kuad-Thai" IP to present Thai culture and lifestyle [5]. Group 2: Cultural and Economic Impact - The partnership is recognized as a model for government-business cooperation, promoting creative economies and cultural exchanges between the two countries [5][9]. - The collaboration is expected to enhance Thailand's international image and inject new vitality into regional tourism and retail through the integration of culture and commerce [9][11]. Group 3: Future Outlook - The partnership is seen as a new opportunity for deepening diplomatic and economic ties between China and Thailand, with a focus on mutual benefits and sustainable growth [6][11]. - Both companies aim to create a new paradigm of "retail + culture," establishing a bridge that connects the hearts of the people from both nations [11].

Core Viewpoint - The China Duty Free Group (CDF) is redefining the duty-free shopping experience by integrating traditional cultural elements with modern consumer engagement strategies, enhancing both emotional value and shopping experience [1][6]. Group 1: Cultural Integration and Consumer Experience - CDF's Global Enjoyment Season features a cultural immersion experience centered around floral themes, creating aesthetically pleasing shopping environments across its stores [2]. - The "Flower Garden" at CDF Haikou International Duty Free City offers a unique experience with traditional Chinese floral makeup and themed photo opportunities, attracting significant consumer interest [2][5]. - The company is focusing on creating differentiated consumer experiences around key events like Labor Day, Mother's Day, and 520, enhancing emotional connections through themed activities [5][6]. Group 2: Service Enhancement and Consumer Engagement - CDF has improved service offerings in response to the tourism surge during the Labor Day holiday, providing exclusive member benefits and convenient facilities [8]. - The introduction of immediate pickup for duty-free purchases allows consumers to enjoy a seamless shopping experience without needing to leave the island [8]. Group 3: Promotional Strategies and Consumer Incentives - Throughout May, CDF implemented a comprehensive promotional strategy using government vouchers and a points system to stimulate consumer spending across all platforms [9]. - The company offered various discounts and cashback incentives to attract both domestic and international consumers, ensuring broad market coverage [9]. Group 4: Future Initiatives - As the Global Enjoyment Season concludes, CDF is preparing for upcoming events like the Dragon Boat Festival, continuing to blend cultural elements with commercial offerings [11]. - The company aims to deepen the integration of culture into its business model, fostering a sense of cultural identity among consumers while providing high-quality products and services [11].