Core Viewpoint - The 15th China International Trademark Brand Festival emphasizes the importance of trademark brand construction in fostering well-known Chinese brands, focusing on themes of inheritance, transformation, and sharing [1] Group 1: Trademark Brand Development - China has strengthened trademark brand initiatives, creating a number of well-known brands supported by technological innovation, with trademark pledge financing registration amounting to over 300 billion yuan in 2024 [1] - The country has revised regulations for expedited trademark registration applications and improved examination mechanisms, establishing over 5,100 trademark brand guidance stations that served more than 600,000 enterprises throughout the year [1] - The number of international trademark registration applications submitted by Chinese applicants under the Madrid system reached 5,828 in 2024, marking a 6.3% increase from the previous year, maintaining China's position as the third-largest applicant globally [1] Group 2: Conference and Exhibition Highlights - The China Trademark Annual Conference featured over 20 specialized meetings addressing the full process of trademark registration, utilization, protection, management, and service, with a focus on intellectual property protection in new business formats [2] - The conference included discussions on trademark examination and governance, legal issues in brand collaborations, and strategies for international brand protection, showcasing a blend of theory and practice [2] - The 2025 China Brand Trademark Expo, covering over 16,000 square meters, featured 600 domestic exhibitors from 31 provinces and nearly 20 overseas exhibitors from nine countries, highlighting the achievements in China's trademark brand construction [3] Group 3: International Engagement - The festival continued its international focus with events such as the International Trademark Law Dynamics Seminar and the Madrid System User Roundtable, facilitating dialogue among experts and providing new insights for Chinese brands seeking to expand internationally [3] - The China International Trademark Brand Festival has become one of the largest platforms for exchange in the global trademark brand field, attracting over 4,000 professionals, entrepreneurs, and scholars from around the world to participate in each edition [3]