中国质量新闻网讯 近年来，江苏省东海县市场监管局围绕重点产业和区域特色，加大商标培育与服务 力度，推动品牌建设取得显著成效。2025年，东海县有效注册商标总量达46802件。 该局组织工作人员深挖当地资源优势和商标潜力，开展摸底调查，深入了解市场经营主体注册商标的使 用、保护等情况。加强宣传引导，促进品牌价值开发利用，使得地方优势品牌资源"身份"合法化，引导 经营主体通过商标注册，进一步提升市场竞争力和营销效果，推动地方土特产品向品牌转变，促进品牌 经济与产业发展。同时，发挥商标品牌指导站作用，重点帮助服务业、电商、直播带货等新业态新领域 的培育孵化，开展"面对面"服务活动，帮助市场经营主体解决注册过程中遇到的困难问题。及时做好后 续跟踪服务，提高注册成功率，让商标品牌更加金闪闪、亮堂堂。 该局还优化商标品牌发展环境，不断完善商标行政保护制度和工作机制，加大知识产权专项执法力度， 严厉打击商标侵权行为，守护商标品牌，营造尊重知识产权、保护创新创造的良好环境。（通讯员 李 其维） ...

Core Insights - The "2025 Changsha Trademark Brand Construction Expert Tour" aims to enhance brand value and address potential infringement risks for local enterprises through tailored services [2][3] - The initiative focuses on the "4433" modern industrial system and integrates resources from the Intellectual Property Bureau, protection centers, and trademark service experts [2][5] Group 1: Service Model and Implementation - The expert service program provides "one-on-one" customized support to 21 enterprises, addressing urgent issues in trademark and brand management [2][5] - A "five-in-one" closed-loop service model has been established, covering the entire lifecycle of trademark brand management, from asset inventory to risk monitoring and personalized guidance [5][6] - The program emphasizes proactive engagement with enterprises, moving from passive responses to active empowerment, ensuring services align with actual business needs [6][8] Group 2: Impact on Enterprises - Water Sheep Group, a leading beauty brand, received a comprehensive trademark diagnosis report, which included strategic positioning and management recommendations [3][5] - The initiative has led to improved brand management practices among participating companies, enabling them to better understand their trademark assets and enhance operational standards [5][6] - The program aims to transform the perception of trademark management from a cost center to an asset department, encouraging proactive planning and dynamic operation strategies [6][8] Group 3: Future Plans - The Changsha Intellectual Property Bureau plans to establish a long-term service model by 2026, focusing on standardization and diversification of services to better meet enterprise needs [8]

Core Insights - The article discusses the "2025 Changsha Trademark Brand Construction Expert Program," which aims to provide tailored support to local enterprises in trademark and brand development, focusing on a new model of public intellectual property services [1][2] Group 1: Program Overview - The program targets the "4433" modern industrial system and特色优势领域企业 in Changsha, bringing together trademark service experts to offer one-on-one customized services to 21 companies [1][2] - The initiative is part of the "Changsha City Three-Year Action Plan for Strengthening Trademark Brand Construction (2025-2027)," which integrates resources from the Intellectual Property Bureau, protection centers, and trademark service experts [2][4] Group 2: Service Model - The service model emphasizes "precise needs assessment, in-depth service, and systematic empowerment," transitioning from individual case solutions to comprehensive support for enterprises [2][4] - The program includes a "five-in-one" service loop that covers trademark asset inventory, risk assessment, dynamic monitoring, capability enhancement, and personalized consultations [4][5] Group 3: Impact on Enterprises - Companies like Shuiyang Group have benefited from the program, receiving detailed trademark health reports and optimization suggestions, which have led to favorable outcomes in legal disputes [3][5] - The program has helped enterprises gain a clearer understanding of their trademark assets and improve management practices, moving from passive responses to proactive planning [5][6] Group 4: Future Developments - The program aims to establish a long-term service model by 2026, ensuring that services are standardized, systematic, and responsive to enterprise needs [6] - The Changsha Intellectual Property Bureau plans to continue gathering service demands from more enterprises, expanding the reach of the expert program [6]

近年来，省市场监管局把商标品牌建设摆在突出位置，紧扣商标品牌提升和地理标志助力乡村振兴两大 重点推进各项工作。全省8个商标业务受理窗口可"一站式"办理24项业务；全省有效注册商标达276.6万 件、马德里国际注册商标4343件，居全国前列；24个品牌入选中国500最具价值品牌榜。全省地理标志 商标674件，地理标志专用标志用标量5203件，均居全国第二。 本报讯 （记者 黄筱菁） 1月23日，商标品牌价值提升暨保护运用宣传展示活动在福州举办。活动搭 建"政府+司法+高校+金融+企业"多元协同交流平台，促进商标全链条保护与高效转化运用。据悉，此 次商标品牌运用与保护系列活动将在全省各地持续推进。 活动现场，省商标协会与省专利代理人协会联合签署行业自律倡议书；省金融部门介绍金服云平台"知 识产权金融专区"情况，中国银行福建分行推介知识产权金融产品，并为3家企业共发放2600万元信贷授 信；省法院、省检察院结合商标保护典型案例，深入剖析商标司法保护与行政监管实践路径。 ...

Core Insights - Nanning has a total of 214,586 valid registered trademarks as of December 2025, accounting for 35.34% of the total in Guangxi, with an addition of 14,277 new registered trademarks in 2025, maintaining the leading position in Guangxi for both total and new registrations [1][2] Group 1: Trademark Development - Nanning's market regulatory bureau is spearheading initiatives to enhance trademark brand development, viewing it as a crucial measure to stimulate innovation and optimize the business environment [1] - The city aims to integrate trademark branding with industrial development, fostering a mutually beneficial growth pattern [1] Group 2: Geographical Indications - Nanning is enhancing its geographical indication protection and utilization system, aiming to leverage these indications as key drivers for economic development and rural revitalization [1] - Three geographical indication brands from Nanning have been recognized in the top 100 Chinese brands for four consecutive years, leading Guangxi in this category [1] Group 3: Intellectual Property Services - The Nanning Intellectual Property Office has established a comprehensive service network to support trademark brand development, providing full-process and professional services to businesses [2] - Since its establishment in 2017, the Nanning trademark acceptance window has processed over 30,000 trademark applications and received more than 36,000 consultations, ranking among the top ten in the country for four consecutive years [2] - A new service model combining trademarks, patents, rights protection, and finance will be launched by December 31, 2025, filling a service gap in Guangxi's free trade zone [2] Group 4: Future Plans - The market regulatory bureau plans to deepen trademark brand strategies, enhance public service offerings, and strengthen the protection and utilization of geographical indications to boost the recognition and competitiveness of the "Nanning brand" [2]

特别是2025年以来，广西以制度创新为引领，构建起全方位商标品牌发展支撑体系。在顶层设计层 面，建立区市县三级责任传导机制，联动28个部门构建"政府主导+部门联动+企业主体+行业协同"共治 格局。重点推动全国商标代理信用评价管理试点落地，在全国率先完成首轮评价，对代理机构、从业人 员实施分级分类监管。实施两项国家级改革——深化地理标志管理体制机制改革、深化地理标志专用标 志使用核准改革，推动155个农产品地理标志向产品转化，转化数量居全国第四。 截至目前，全区已布局128个商标品牌指导站、16个商标受理窗口，形成全覆盖公共服务网络，全 年办理商标业务9580件，南宁窗口业务量连续4年位居全国前十。（刘冬莲 玉洁） 1月19日，记者从自治区市场监管局获悉，"十四五"期间，广西商标品牌建设成效显著。截至2025 年末，全区有效注册商标总量突破60万件，较"十三五"末翻番，实现跨越式增长。 近年来，广西共有13个商标品牌入围"中国500最具价值品牌"，数量居全国各省（区、市）前十 位；品牌总价值3233.39亿元，同比增长58.7%。累计拥有地理标志360个，其中12个入围中国区域品牌 百强榜，上榜数量连续3年居全 ...

9月6日，由中华商标协会与山西省商标品牌标准化建设促进会共同主办，全国商标协会联席会议成员单 位支持的第十五届中国国际商标品牌节在山西省太原市开幕。本届商标品牌节以"服务商标品牌建设工 程培育中国知名商标品牌"为宗旨，以"传承.变革.共享"为主题，举办中国商标年会、中华品牌商标博览 会等活动。 记者从本届商标品牌节上获悉，近年来，我国持续加强商标品牌工作，打造一批以科技创新为支撑的知 名商标品牌，2024年全国商标质押融资登记金额超过3000亿元。我国推进修订商标注册申请快速审查有 关规定，完善审查机制，丰富政策供给。推动建设5100余个商标品牌指导站，全年服务企业超60万次， 为经营主体提供便利化的商标品牌公共服务。此外，我国积极推动中国品牌"走出去"，2024年中国申请 人提交的马德里商标国际注册申请5828件，比上年增长6.3%，连续多年位居世界第三。世界知识产权 组织报告显示，2024年全球前5000个品牌中，中国的品牌价值达1.76万亿美元，位居全球第二，中国品 牌国际影响力进一步增强。 作为本届商标品牌节的重要组成部分，为期3天的2025中华品牌商标博览会备受瞩目。博览会展览面积 1.6万余平方米 ...

Group 1 - The 15th China International Trademark and Brand Festival was held from September 5 to 8 in Taiyuan, Shanxi, focusing on "serving trademark brand construction projects and cultivating well-known Chinese trademarks and brands" with the theme of "Inheritance, Transformation, and Sharing" [1] - The festival attracted over 600 domestic exhibitors and nearly 20 overseas exhibitors from 9 countries and regions, including the United States, Europe, and Poland [1] - The "2025 China Brand Trademark Expo," a key component of the festival, featured an exhibition area of over 16,000 square meters, divided into three special exhibition areas: "Goods Trademark Exhibition Area," "Service Trademark Exhibition Area," and "Geographical Indication Exhibition Area," showcasing the achievements of China's trademark brand construction [3] Group 2 - The "China Trademark Annual Conference" included over 20 thematic meetings focusing on trademark registration, utilization, protection, management, and service processes, along with international seminars on trademark legal dynamics [3] - The festival has become one of the largest communication platforms in the global trademark brand field, attracting professionals, entrepreneurs, scholars, and media from around the world to discuss innovation and development in trademark brands [3] - The event was co-hosted by the China Trademark Association and the Shanxi Trademark Brand Standardization Construction Promotion Association, with support from various national trademark association members [3]

Group 1 - The total number of valid registered trademarks in Guangxi reached 585,800 in the first half of 2025, representing a year-on-year growth of 8.93%, ranking 8th nationwide and maintaining a top ten position for five consecutive years [1] - According to the World Brand Lab's 2025 list, Guangxi has 13 brands listed among China's 500 most valuable brands, with a total brand value of 323.339 billion yuan, an increase of 58.7% year-on-year, achieving new highs in both the number of brands and total brand value over the past five years [1] - The achievements are attributed to Guangxi's focus on comprehensive brand cultivation and the provision of high-quality services, transitioning from "quantity increase" to "quality improvement" [1] Group 2 - In the enterprise cultivation sector, Guangxi has established a resource directory database to accurately match the needs of emerging industries like the digital economy and traditional advantageous industries such as Liuzhou snail rice noodles, forming a "one policy for one industry" mechanism [1] - Nine cities have set up international brand talent training bases, conducting trademark international registration and protection training for eight consecutive years, with a more than 30% year-on-year increase in Madrid international trademark registrations in 2024 compared to 2023 [1] - In agriculture, Guangxi promotes a model of "geographical indication + leading enterprises + farmers," implementing actions for 100 geographical indications and 1,000 enterprises, leading to 1,167 enterprises using special marks, with a total industry chain output value exceeding 200 billion yuan [1] Group 3 - Guangxi has established 107 trademark brand guidance stations, conducting nearly 100 training sessions and one-on-one overseas trademark risk assessments for enterprises [2] - The region has promoted "one-stop" processing at 15 trademark acceptance windows, providing efficient and convenient services for market entities [2] - Since the beginning of the 14th Five-Year Plan, Guangxi has allocated 22.31 million yuan in special funds for trademark brand construction, effectively guiding enterprises to strengthen trademark brand asset management [2]