Core Viewpoint - The viral news about the Chinese short drama "Trump Falls in Love with Me, the Cleaner in the White House" is a hoax, highlighting the challenges of cultural exports from China to the U.S. market and the misconceptions surrounding the success of Chinese content abroad [1][2][3]. Summary by Sections Cultural Export and Market Perception - The claim of the short drama's success reflects a broader narrative that Chinese cultural products can achieve significant impact in Western markets, which is often overstated [2][3]. - The concept of "upward strike" (升维打击) suggests that lower-quality, low-cost products can dominate higher-end markets, but this notion is questioned in the context of the content industry [3][4]. Data on Chinese Online Literature - As of November 2024, the cumulative overseas users of Qidian International reached 300 million, with approximately 6,000 Chinese web novels translated and published [4]. - The overseas market revenue for Chinese web literature in 2023 was 4.305 billion yuan, with Southeast Asia being the largest market, followed by North America [5]. Short Drama Market Insights - The overseas short drama market is growing, with a reported in-app purchase revenue of $700 million in Q1 2025, of which the U.S. contributed 49% [6]. - Despite the growth, the short drama market in the U.S. is still small compared to China's, where the short drama market revenue reached approximately 50 billion yuan in 2024 [6][7]. Market Dynamics and Content Consumption - The U.S. short drama market's quarterly revenue is only $350 million, making the claim of a single short drama generating $150 million implausible [7][8]. - The content consumption market is diverse, with various formats coexisting, and the success of one format does not necessarily detract from another [8][9]. Misconceptions and Market Research - The enthusiasm for the "upward strike" theory often stems from a lack of proper market research and understanding of the content landscape [9].