Core Viewpoint - The viral news about the Chinese short drama "Trump Falls in Love with Me, the Cleaner in the White House" is a hoax, highlighting the challenges of cultural exports from China to the U.S. market and the misconceptions surrounding the success of Chinese content abroad [1][2][3]. Summary by Sections Cultural Export and Market Perception - The claim of the short drama's success reflects a broader narrative that Chinese cultural products can achieve significant impact in Western markets, which is often overstated [2][3]. - The concept of "upward strike" (升维打击) suggests that lower-quality, low-cost products can dominate higher-end markets, but this notion is questioned in the context of the content industry [3][4]. Data on Chinese Online Literature - As of November 2024, the cumulative overseas users of Qidian International reached 300 million, with approximately 6,000 Chinese web novels translated and published [4]. - The overseas market revenue for Chinese web literature in 2023 was 4.305 billion yuan, with Southeast Asia being the largest market, followed by North America [5]. Short Drama Market Insights - The overseas short drama market is growing, with a reported in-app purchase revenue of $700 million in Q1 2025, of which the U.S. contributed 49% [6]. - Despite the growth, the short drama market in the U.S. is still small compared to China's, where the short drama market revenue reached approximately 50 billion yuan in 2024 [6][7]. Market Dynamics and Content Consumption - The U.S. short drama market's quarterly revenue is only $350 million, making the claim of a single short drama generating $150 million implausible [7][8]. - The content consumption market is diverse, with various formats coexisting, and the success of one format does not necessarily detract from another [8][9]. Misconceptions and Market Research - The enthusiasm for the "upward strike" theory often stems from a lack of proper market research and understanding of the content landscape [9].

Core Insights - The article highlights the growing global influence of Chinese pop culture, particularly through digital platforms and creative integration of traditional and modern elements [2][4] - The 2025 Global Soft Power Index report indicates that China's soft power has risen to the second position globally, reflecting the increasing international attention on Chinese cultural products [2] - Chinese games, films, and online literature are becoming significant mediums for cultural exchange, especially among younger audiences worldwide [3][5] Group 1: Gaming and Digital Culture - The game "Black Myth: Wukong" is cited as a popular example of how Chinese games are gaining recognition and serving as a window for the world to understand Chinese culture [2] - In 2024, the actual sales revenue of Chinese self-developed games in overseas markets reached $18.557 billion, marking a year-on-year growth of 13.39% [2] Group 2: Film and Visual Media - The film "Ne Zha" has been well-received internationally, with audiences discussing its themes and cultural significance, showcasing the appeal of Chinese mythology and philosophy [3] - The success of Chinese film festivals in countries like Pakistan indicates a growing interest in Chinese cinema among young people [3] Group 3: Online Literature and Streaming - The overseas market for Chinese online literature is projected to exceed 5 billion yuan in 2024, with over 350 million users engaging with this content [5] - Chinese online dramas and literature are increasingly being localized for foreign audiences, enhancing their accessibility and resonance with local cultures [4][5]

Core Insights - The article emphasizes the need for a multi-layered approach to build a new ecosystem for the overseas expansion of domestic IPs, focusing on technological empowerment and narrative upgrades [1][3][4] Group 1: Cultural Industry Expansion - China's cultural industry is transitioning from a one-way output model to a deeper integration model, characterized by successful overseas reception of works like "Ne Zha" and "Mountain and Sea Love" [1][2] - The overseas market for online literature has surpassed 4.35 billion yuan, with nearly 6000 translated works and a significant increase in readership [2] - The gaming sector has seen actual sales revenue of $18.557 billion in 2024, marking a 13.39% year-on-year growth [2] Group 2: Challenges in Cultural Export - Language translation remains a critical barrier, with AI translations often leading to a flattening of classic works [3] - The industry faces challenges such as copyright infringement and reliance on platform revenue, which limits the growth of smaller cultural enterprises [3] - The lack of high-quality Chinese language data in global AI training datasets is becoming a bottleneck for the development of large models [3] Group 3: Future Directions - To avoid the fleeting success of domestic IPs abroad, a focus on technological empowerment and narrative upgrades is essential, including the promotion of philosophical IPs like "Tao Te Ching" [3] - Active participation in establishing global digital cultural trade rules is necessary to enhance China's influence in the global cultural landscape [3][4] - The ultimate goal of cultural export is not merely market expansion but fostering deeper understanding between civilizations, transitioning from "going out" to "going in" [4]

□2024年，中国自主研发的游戏海外市场销售收入达到185.57亿美元，同比增长13.39%，再创历史新高 □2024年，中国网文签约海外出版授权书同比增长80%，海外出版授权金额同比增长超200% ◎记者 杨子晏 "科技和文化融合发展"论坛的圆桌讨论现场 阅文集团公共事务副总裁王晨也表示，好的IP是助力好内容出海的关键。"网络文学经历了内容出海、 模式出海到如今的IP出海。版权价值释放持续推动全球文化产业提质扩容，赋能数字文化贸易高质量发 展。"王晨说。据了解，2024年，中国网文签约海外出版授权书同比增长80%，海外出版授权金额同比 增长超200%。 科技赋能突破创作边界 随着人工智能的技术迭代与应用创新加速，文化产业迎来了创新与扩容的新机遇。中国工程院院士丁文 华表示，AIGC（人工智能生成内容）模型在多模态理解、物理模拟、镜头运动、场景转换等多方面取 得显著进步，已经能够在镜头、场景层面对视频内容创作起到辅助作用。"在艺术创作过程中，恰当使 用AIGC技术，可实现提质、生成、增效、降本的作用。" 人工智能技术如何赋能文化创作？数字技术与文化产业如何进一步深度融合？5月27日，在2025文化强 国建设高 ...

Group 1 - The article highlights the growing international presence of Chinese culture, with products like the TV series "The Story of Roses" being translated into 12 languages and the game "Black Myth: Wukong" gaining global popularity [1] - The 2024 market size for Chinese online literature is projected to exceed 5 billion RMB, with over 350 million overseas users [1] - The actual sales revenue of Chinese self-developed games in overseas markets is estimated at $18.557 billion, with over 1,600 Chinese games launched on the Steam platform, reflecting a year-on-year growth of approximately 45% [1] Group 2 - At the 21st Shenzhen International Cultural Industries Fair, visitors can interact with virtual characters from popular dramas like "Qing Yu Nian" and "Fan Hua," showcasing the overseas dissemination of these IPs [3] - The CEO of Yuewen Group stated that Chinese online literature is leading globally in terms of creative ecology, business models, and technological innovation, with around 6,800 online novels and 1,700 comics being disseminated overseas by the end of 2024 [3] - Game IPs are evolving from "cultural symbols" to "global narratives," with companies like 37 Interactive Entertainment integrating Chinese web literature IPs into games to balance Eastern aesthetics with global storytelling [3] Group 3 - Tencent's approach to overseas content design includes localizing elements, as seen in the Brazilian version of "Honor of Kings," which incorporates local musical instruments [4] - The gaming industry is encouraged to increase investment in self-developed games and to use "world storytelling" to bridge cultural gaps, exemplified by "Black Myth: Wukong" [4] - AI tools are becoming a significant trend in content creation, with AI translation accelerating the scale and multilingual outreach of Chinese online literature, leading to a 180% increase in Japanese users for Yuewen Group and over 350% growth in revenue from non-English works [4]

Core Insights - Chinese online literature is gaining significant global traction, with 350 million users across over 200 countries, utilizing a "creation-feedback-recreation" model and diverse IP pathways [1] - The market size for Chinese online literature IP adaptations is projected to reach 298.56 billion yuan in 2024, reflecting a year-on-year growth of 14.61% [2] Group 1: IP Expansion and Global Partnerships - The IP value chain of Chinese online literature has expanded into various sectors, including publishing, audiobooks, animation, gaming, film, and tourism [4] - Partnerships with global entities like Disney, Netflix, and Sony Pictures have facilitated the international distribution of adapted series, with "Celebrating the Year 2" being the most popular Chinese mainland series on Disney+ [4] - Ten Chinese online literature works have been included in the British Library's collection in 2024, following the inclusion of 16 works in 2022 [4] Group 2: Innovative Models and Cultural Integration - The "Cultural Tourism+" model is being employed to create new overseas experiences, with initiatives like the "25-Year Reunion in Zurich" plan for fans of "Full-Time Expert" [5] - The introduction of AI translation is accelerating the multilingual and large-scale international dissemination of Chinese online literature, with over 3,200 new AI-translated works in 2024, accounting for nearly half of all translated works [7] - The efficiency of AI translation has improved nearly a hundredfold, with costs reduced by over 90%, enhancing user experience and engagement [9] Group 3: Overcoming Cultural Barriers - To address challenges in translation and cultural understanding, companies are promoting original overseas creations and utilizing universal cultural mediums like film and games for cultural translation [10] - A new phase of systematic development in the internationalization of Chinese online literature is underway, with collaborations like the three-year project with the British Library focusing on cultural exchange and IP co-creation [11] - The shift from "curiosity-driven dissemination" to "value resonance output" signifies a transformation in how Chinese cultural brands are establishing a global presence through technology and content [12]