Core Viewpoint - Douyin has launched a movie rating feature, aiming to challenge Douban's dominance in the domestic film rating space, leveraging its large user base of 800 million daily active users [2][13][28] Group 1: Douyin's Movie Rating Feature - Douyin has introduced a movie rating function that currently includes several films such as "Nezha: Birth of the Demon Child" and "Nanjing Photo Studio" [2] - The rating system allows users to mark films as "want to watch" or "watched," and rate them from 1 to 5 stars, similar to Douban [11][14] - Initial ratings on Douyin show a more concentrated score distribution compared to Douban, with several films rated 8.7, while Douban shows a wider range of scores [11][12] Group 2: Comparison with Douban - Douban remains the most influential film rating platform in China, with its ratings significantly impacting box office performance [9][13] - For instance, "F1: Drive to Survive" achieved a box office of nearly 400 million despite a low screening rate, attributed to its high Douban score of 8.7 [9] - In contrast, films with lower Douban scores, such as "Sauce Garden Case," saw a rapid decline in box office performance despite high initial earnings [10][13] Group 3: User Engagement and Potential - Douyin's user engagement is substantial, with over 1 billion monthly active users and an average daily usage time of 1.55 hours, suggesting potential for its ratings to reflect broader audience preferences [13] - The platform's ratings may cater more to general audience tastes, while Douban's user base is more niche and critical, often favoring art-house and indie films [13][14] Group 4: Challenges Ahead - Douyin's movie rating system faces challenges in establishing credibility and authority, as it operates within a competitive landscape of existing platforms [24][28] - Concerns exist regarding the impartiality of Douyin's ratings, given its dual role as a promotional platform and a rating system [24][26] - The effectiveness of Douyin's ratings in influencing box office outcomes remains uncertain, as initial ratings have not yet demonstrated a clear correlation with ticket sales [23][28]