Core Viewpoint - Douyin has launched a movie rating feature, aiming to challenge Douban's dominance in the domestic film rating space, leveraging its large user base of 800 million daily active users [2][13][28] Group 1: Douyin's Movie Rating Feature - Douyin has introduced a movie rating function that currently includes several films such as "Nezha: Birth of the Demon Child" and "Nanjing Photo Studio" [2] - The rating system allows users to mark films as "want to watch" or "watched," and rate them from 1 to 5 stars, similar to Douban [11][14] - Initial ratings on Douyin show a more concentrated score distribution compared to Douban, with several films rated 8.7, while Douban shows a wider range of scores [11][12] Group 2: Comparison with Douban - Douban remains the most influential film rating platform in China, with its ratings significantly impacting box office performance [9][13] - For instance, "F1: Drive to Survive" achieved a box office of nearly 400 million despite a low screening rate, attributed to its high Douban score of 8.7 [9] - In contrast, films with lower Douban scores, such as "Sauce Garden Case," saw a rapid decline in box office performance despite high initial earnings [10][13] Group 3: User Engagement and Potential - Douyin's user engagement is substantial, with over 1 billion monthly active users and an average daily usage time of 1.55 hours, suggesting potential for its ratings to reflect broader audience preferences [13] - The platform's ratings may cater more to general audience tastes, while Douban's user base is more niche and critical, often favoring art-house and indie films [13][14] Group 4: Challenges Ahead - Douyin's movie rating system faces challenges in establishing credibility and authority, as it operates within a competitive landscape of existing platforms [24][28] - Concerns exist regarding the impartiality of Douyin's ratings, given its dual role as a promotional platform and a rating system [24][26] - The effectiveness of Douyin's ratings in influencing box office outcomes remains uncertain, as initial ratings have not yet demonstrated a clear correlation with ticket sales [23][28]

17:01 -- :: | 5G 72 | 音影视 7.8分 | ☆ 12.0万 剧情 古装 / 2025-07-18 上映 大鹏 白客 庄达菲 1.2亿热度 院线电影 剧集 综艺 实时榜 16:00 更新 ▼ 全部▼ JAH 罗小黑战记2 ☆ 7.4万 奇幻 动画 / 2025-07-18 上映 山新 刘明月 1.7亿热度 ☆想看 长安的荔枝 ☆想看 南京照相馆 ☆ 5.8万 剧情 战争 / 2025-07-25 上映 刘昊然 王传君 高叶 1.1亿热度 ☆想看 聊斋:兰若寺 ☆ 14.0 万 动画 剧情 / 2025-07-12 上映 ☆想看 网络电影 不过目前来看，抖音电影评分功能覆盖的电影数量相对有限。新浪科技在"全部"类型选项下的实时榜 中，只能查看《长安的荔枝》和《你行！你上！》两部电影的评分。 对于只有少数电影显示评分的问题，抖音方面回应称，抖音希望提供给用户公正、客观和有价值的用户 评分，在此之前会经过一系列严格的用户评分计算，计算后结果若满足要求即会公布。当前抖音上有越 来越多的观众用户愿意在抖音留下评分评价，接下来抖音评分会逐渐覆盖新热、历史电影。 新浪科技讯 7月21日下午消息，有媒体报 ...