Core Viewpoint - The article highlights the deceptive practices in pricing strategies, where companies use bold fonts for low prices to attract consumers while hiding additional fees in fine print, ultimately eroding consumer trust and leading to market backlash [1] Group 1 - Companies are increasingly using bold text to showcase minimum prices, which draws consumer attention [1] - Additional charges are often disclosed in small print, making them difficult for consumers to notice and leading to a bundled pricing strategy that is hard to cancel [1] - The article calls for a return to transparency in transactions to restore consumer trust [1]