Core Viewpoint - The controversy surrounding the "Duoban" trademark on White Elephant's products has sparked public debate, with consumers feeling misled by the marketing strategy employed by the company [1][3][4]. Group 1: Company Actions and Consumer Perception - White Elephant's "Duoban" is indeed a registered trademark, but its use in product packaging has led consumers to believe they are receiving more product than they actually are, raising concerns about deceptive marketing practices [1][3]. - The packaging claims "Duoban" followed by "bag noodles" and the slogan "big quantity, double satisfaction" misleads consumers into thinking they are getting a larger product compared to competitors [3][4]. - Despite the company's assertion that the product itself is not problematic, the brand's image has been called into question, as consumers express disappointment and disbelief that White Elephant would engage in such tactics [4][5]. Group 2: Brand Reputation and Consumer Trust - White Elephant has previously built a positive reputation through charitable actions and social responsibility, being recognized as a "national brand light" and gaining popularity among younger consumers [4]. - The current controversy is seen as a short-sighted move that could damage the brand's hard-earned reputation, emphasizing the importance of genuine consumer relations and product integrity [4]. - Consumers have expressed feelings of betrayal, questioning why the established "White Elephant" brand was not utilized instead of the "Duoban" trademark, which they perceive as a deceptive tactic [4][5]. Group 3: Regulatory Implications - The use of potentially misleading trademarks raises legal concerns, as the Trademark Law of the People's Republic of China prohibits deceptive marks that could mislead the public [5]. - There are calls for regulatory bodies to investigate whether White Elephant's marketing practices constitute false advertising or consumer fraud, highlighting the need for consumer protection [5].