阿翔最近要开始操盘了。 上海一个很重要的项目要交给他做项目营销总。 昨天他打电话给我：现在偌大的一个上海滩，已经没有顾问公司做咨询方案了。 阿翔给我掰着指头说： 行业内就三家公司能出咨询方案。 现在一家公司没了，一家公司有但是不接业务了。 阿翔和我说：好像有钱花不出去。 另一家业务还是接的，但是派的人是个大学毕业生，都是网上整理点资料搪塞了一份报告。 花了大几十万找一家咨询公司做方案，现在能给的，就是厚厚的几百页ppt。细看都是废纸。 "那你觉得地产咨询公司最后会怎么样？" 说到这里，阿翔说得也是够直接： "应该会消失吧。" 我和阿翔认识就是因为在一家咨询公司做同事。他负责前面的市场和策略，我负责后面的产品和营销。 两个人搭档，负责公司的咨询业务。 那时候我们比较得意的是，居然我的咨询报告一份可以收到100万的单价。 这让我们感觉我们的脑子实在是太金贵了。 三天的市调，一个礼拜的撰写，就可以所向披靡完成一个单子。 但是伴随着我和阿翔离开这个行业，到阿翔自己也开始做起了甲方。 阿翔借着这个话题，和我聊了很久很久。我觉得说的有道理，总结了一下。 我们不妨讨论下这个行当的价值，以及未来的趋势，或许我们会有更多的思考 ...

Group 1 - The article explores the life journey of a character named Kai Shan, highlighting her struggles and aspirations in the context of societal expectations and personal choices [1][2][3] - The narrative reflects on the impact of family background and personal relationships on individual decisions, particularly in the pursuit of career stability and personal fulfillment [1][4][5] - The reunion of friends after years apart serves as a backdrop to discuss the changes in their lives, emphasizing the contrast between Kai Shan's experiences and those of her peers [3][4][6] Group 2 - Kai Shan's decision to resign from her job in the civil service reflects her disillusionment with the system and her desire for a more meaningful life, despite the risks involved [7][8] - The article illustrates the pressures faced by individuals in competitive environments, particularly in the context of academic and career achievements, and the emotional toll it takes [18][19][20] - The narrative also touches on the theme of societal expectations regarding marriage and career, as Kai Shan navigates her relationship and the implications of her choices [36][37][38] Group 3 - The story delves into the complexities of Kai Shan's romantic relationship, revealing the challenges of maintaining a long-term partnership amidst personal ambitions and external pressures [12][13][14] - The emotional turmoil following her husband's infidelity highlights the fragility of trust and the impact of personal crises on one's life trajectory [43][44][45] - Ultimately, Kai Shan's journey reflects a broader commentary on the pursuit of identity and self-worth in a rapidly changing world, as she grapples with her past and future aspirations [51][52][53]