Core Insights - The Chinese landmark industry is in its early stages, with significant economic, cultural, and tourism values yet to be fully recognized and explored [1][3] - The issue of infringement on geographical indications and products is prevalent, posing risks to the reputation of authentic landmark products and consumer rights [3][4] Group 1: Economic and Cultural Significance - Landmark economy is fundamentally linked to surrounding economies, with the effectiveness of surrounding communication determining the spatial extent of landmark influence [3] - The protection of landmark property rights is crucial for fostering a healthy market ecosystem and ensuring the success of surrounding communication [3][4] Group 2: Challenges and Recommendations - The proliferation of counterfeit landmark products, such as "West Lake Longjing" and "Jinhua Ham," undermines the reputation of genuine products, necessitating enhanced regulatory efforts [3][4] - There is a pressing need to elevate landmark economic security to a national strategic security level to safeguard the narrative of China's story [4] Group 3: Technological Integration and Talent Development - The protection and communication of cultural landmarks require increased integration of technology and intelligence for precise safeguarding and dissemination [4] - Emphasis on cultivating talent in landmark and surrounding communication is essential for the sustainable development of China's landmark industry [4][5] Group 4: Forum and Participation - The forum was co-hosted by the Haikou Economic College's China Landmark Surrounding Communication Research Institute and the China Advertising Association, highlighting the collaborative effort in addressing these issues [5] - Participation included nearly a thousand students and entrepreneurs from over 50 universities, indicating a strong interest in the development of the landmark industry [5]