Core Insights - The conference focused on the digital transformation of physical commerce and marked the establishment of the Merchant Token Economy Working Committee, which aims to empower the real economy through standardized development [1] - The application of token economy is gaining traction among enterprises and associations, particularly in supply chain finance and consumer sectors, transforming consumers into stakeholders [1] - The Merchant Token Economy Working Committee's establishment aligns with national strategies for digital economy development and aims to inject new momentum into the transformation of the real economy [1] Group 1 - The key to upgrading physical commerce in the digital economy era is addressing the pain points of traditional consumer incentives and merchant connections [2] - The Star Store Alliance aims to create a trust-based collaboration system using tokens and points, establishing an open and transparent incentive mechanism for value co-creation between users and merchants [2] - The release of the group standard for merchant points by the Merchant Token Economy Working Committee signifies a substantial breakthrough in unifying rules and enhancing trust within the industry [2] Group 2 - The signing of the "Six Standards and Six Prohibitions" self-regulation initiative by Star Store Alliance and industry partners aims to provide clear operational guidelines for merchants and build consumer trust [3] - The national strategy of Star Store Alliance will cover 2,843 districts and counties, with a goal of achieving 5 billion yuan in revenue by 2025 and 30 billion yuan by 2026 [3] - The company plans to create a win-win ecosystem for merchants and consumers through regional deepening, ecological expansion, and technological empowerment [3]