Core Points - The article discusses the complexities and frustrations consumers face when trying to redeem loyalty points, which are often marketed as benefits but come with numerous restrictions and unclear rules [1][8] - Legal experts emphasize that businesses must clearly communicate the rules and limitations of point redemption to protect consumer rights [2][7] Group 1: Consumer Experiences - Consumer Mr. Dai experienced a situation where his points were forcibly reclaimed without prior notification, raising concerns about the legality of such actions [2][3] - Consumer Ms. Sun reported difficulties in redeeming points for quality products, often facing issues with after-sales service for items obtained through points [4][5] - Consumer Mr. Li found it challenging to redeem points for desired products, often encountering unavailability and additional costs, leading to skepticism about the promotional offers [6][7] Group 2: Legal Perspectives - Legal expert Lu Yun stated that points can be considered part of consumer property, as they often represent value derived from consumer spending [3][5] - Lu emphasized that businesses must ensure that the quality and after-sales service of products obtained through points are equivalent to regular purchases, and cannot exempt themselves from quality guarantees [5][6] - The article highlights that businesses have the right to set point rules, but these must be fair and transparent, as unfair terms may be deemed invalid under consumer protection laws [7][8] Group 3: Recommendations and Industry Implications - The article calls for better regulation of point systems to ensure consumer rights are protected and to prevent businesses from exploiting these systems for short-term gains [8] - It suggests that businesses should prioritize maintaining their reputation and consumer trust by honoring the promises made during marketing campaigns [8] - The need for regulatory bodies to establish clear guidelines for point redemption practices is emphasized to ensure fairness and transparency in the industry [8]

Core Insights - The conference focused on the digital transformation of physical commerce and marked the establishment of the Merchant Token Economy Working Committee, which aims to empower the real economy through standardized development [1] - The application of token economy is gaining traction among enterprises and associations, particularly in supply chain finance and consumer sectors, transforming consumers into stakeholders [1] - The Merchant Token Economy Working Committee's establishment aligns with national strategies for digital economy development and aims to inject new momentum into the transformation of the real economy [1] Group 1 - The key to upgrading physical commerce in the digital economy era is addressing the pain points of traditional consumer incentives and merchant connections [2] - The Star Store Alliance aims to create a trust-based collaboration system using tokens and points, establishing an open and transparent incentive mechanism for value co-creation between users and merchants [2] - The release of the group standard for merchant points by the Merchant Token Economy Working Committee signifies a substantial breakthrough in unifying rules and enhancing trust within the industry [2] Group 2 - The signing of the "Six Standards and Six Prohibitions" self-regulation initiative by Star Store Alliance and industry partners aims to provide clear operational guidelines for merchants and build consumer trust [3] - The national strategy of Star Store Alliance will cover 2,843 districts and counties, with a goal of achieving 5 billion yuan in revenue by 2025 and 30 billion yuan by 2026 [3] - The company plans to create a win-win ecosystem for merchants and consumers through regional deepening, ecological expansion, and technological empowerment [3]