Core Viewpoint - The pet economy is a growing market, particularly in cities like Shanghai, where pet owners are willing to spend significantly on their pets, including custom clothing for them [3][11][12]. Group 1: Market Insights - The average annual spending on a pet dog is projected to be 2,961 yuan in 2024, a 3% increase from 2023, while for cats, it is expected to be 2,020 yuan, up 4.9% [3]. - There is a notable gap in the pet clothing market, particularly for larger breeds, as many existing products are generic and do not cater to specific needs [3][13]. - The demand for customized pet clothing is rising, with pet owners showing a willingness to invest in unique and personalized items for their pets [11][12][15]. Group 2: Business Model and Strategy - The business started with a focus on remaking old clothes into pet outfits, which aligns with sustainability trends and offers unique designs [13][35]. - The pricing strategy is competitive, with remade items priced at 188 yuan and custom designs ranging from 200 to 400 yuan, making it accessible to a broader audience [3][4]. - The owner has successfully leveraged social media for marketing, collaborating with pet influencers to showcase designs and attract customers [17][25]. Group 3: Design and Customization Process - The design process involves understanding the specific needs of each pet, including measurements and preferences, to ensure a perfect fit [21][23]. - The customization options are extensive, allowing pet owners to choose styles, fabrics, and additional elements, which enhances customer satisfaction [29][30]. - The owner emphasizes the importance of considering the functional anatomy of dogs when designing clothing, ensuring comfort and usability [21][22]. Group 4: Consumer Behavior and Trends - Pet owners are increasingly treating their pets as family members, leading to a rise in spending on pet-related services and products, including clothing [37][38]. - There is a trend of pet owners wanting their pets to reflect their personal style, leading to a demand for fashionable and unique pet clothing [27][36]. - The market is becoming competitive, with various styles and products available, indicating a vibrant and evolving pet fashion industry [38][39].